Tag Archives: Knoxville advertising

Does Social Media Presence Affect SEO?

social media presence

If your social media presence is virtually non-existent, it’s time to call Knoxweb for a no obligation social media marketing consultation. Knoxweb can help boost your online profile on all of your social media pages, which can also help with your SEO.

According to Knoxweb, Google, Bing, and the other search engines reward businesses and organizations who optimize their content. If you consistently blog, share, create new posts and Tweet frequently, you will be rewarded.

Every Tweet and post on Facebook is considered a web page it its own right. One Facebook page would be links you share, posts you reshare and status updates. Google, whether from a fan, friend, group, or page, considers each of these individual pages.

Knoxweb explains that not every post or tweet that is indexable is indexed. Most people presume that Bing and Google try to index every single page on the World Wide Web, but that is not the case. Although the search engines have a vast number of resources, there are limits. Add to that the number of pages that are growing at exponential rates, the search engines have begun to realize that not every web page is valuable. The algorithms that Google and the other search engines build make the crawlers very selective.

With social media churning out massive amounts of content per day, hundreds more than a traditional web page, you can bet that your social media content is landing on the search engines. However, with people tweeting over 500 million tweets every day, Bing or Google will not index most, and certainly not all of the posts that are generated on a daily basis.

According to Google, the robots aren’t able to crawl every page on Twitter and Facebook; in fact, rumor has it that Google was blocked from Twitter for nearly two months because it was crawling too many pages.

Google algorithm engineers and the powers that be at the largest search engine in the world get nervous when it comes to the possibility of being blocked. However, things have changed since the Twitter firehouse has given Google access. What does that mean? It means that the most powerful and largest search engine in the world can see every single tweet that has been posted in real time. However, your social media presence and your online ranking is much more than posting and tweeting.

If you follow the Knoxweb blog, you will know how important a blog is to your business or organization. Posting regular blogs on your company website helps with your SEO, but when you share those posts on Facebook, Twitter, Instagram, LinkedIn and other social media websites, you will have a better chance of ranking higher in the search engines.

Back in 2016, most SEO experts were under the impression that social media didn’t matter to ranking, but since that time, things have certainly changed. Knoxweb explains that being diligent with your social media marketing can help with your Organic Search Engine Optimization.

The most important thing to remember about your social media presence and social media marketing is to keep a healthy presence, as this will help elevate the crawlers.

If you would like more information regarding social media marketing, would like a new mobile website, or just have questions regarding your social media presence, call or click and schedule a no obligation consultation with the internet marketing experts from Knoxweb.

Social media marketing really can make a difference to your SEO and your social media presence, call or click and talk to a marketing expert from Knoxweb today.

Why a Professional Business Blog Writer Knoxweb?

business blog

A professional should write your business blog. Even if you consider yourself a great writer, it is tough to keep up with a business blog when you are trying to run your company.

Writing awesome business blogs for your business is a great way to build your online profile, but if you are only writing when you feel like it, or have abandoned your business blog completely, it is time to call the team from Knoxweb for professional blog writing.

According to Knoxweb, small businesses who consistently write blogs get about 125 percent more leads. A professional business blog writer from Knoxweb can produce fresh, interesting, and dynamic content whether you are a Bed and Breakfast in the Great Smoky Mountains in East Tennessee or a real estate agency in Knoxville.

Below are a few tips when it comes to business blogging

Interesting Title

The title needs to be interesting. The title of your blog should get people motivated to click on a link. Incorporate SEO tactics into your title to help boost your ranking in the search engines.

Original Content

Google and the other search engines value content. Produce unique and fresh content that both the spiders and the users want to read. Never copy and paste and make sure that your content is original.

Be Consistent

A business blog needs to be consistent. Add a new blog once or twice a week, or write a monthly blog. If you are consistent, readers will know when your new blog will be coming out. If your blog rarely gets updated your clients will think they are way down on the task list.

Be Authentic

The last thing you want is for your readers to think you are a robot. Be unique and authentic and you will see your subscriber base grow. Write professional posts and be careful not to write anything too personal. When it comes to a business blog, religion, politics and anything else that may seem offensive should be off limits.
Optimization

Sharing is Caring

If you are consistent with your business blog, it is important to make sure that you share your content. Share your blogs on social media and you may see your business or organization become and influencer in your industry.

Focus

Make sure that you focus on the right things. Never concern yourself with how many fans or followers you have. Building trust and becoming an expert in your field with a great business blog will bring in more business.

Photos

Knoxweb explains that using photos in your blog is imperative as pictures trigger mind mapping. People who tweet with photos are read 350 percent more than tweets with links.

Take your business or organization seriously

Professional blogging should be left to the experts. If you are trying to write your business blog when you get up in the morning or after work at night it will be inconsistent. You hire sales, IT, and marketing people; business blogging shouldn’t be any different.

Call to Action

A call to action will motivate your readers to click on the link, sign up for your newsletter, submit contact forms, and answer questions. Including a strong call to action may help boost your sales and increase your profits.

If you would like more information regarding a business blog, web development, or web design, call or click and schedule a no obligation consultation with the team from Knoxweb.

Celebrate Decoration Day and Memorial Day

decoration day

This Memorial Day while you are enjoying your picnics and BBQ’s take a step back and remember why Memorial Day, or Decoration Day is celebrated in the first place.

Memorial Day was originally called Decoration Day and was started after the Civil War as a way to remember those who had died during service. Below are a few more facts that you may or may not know about Memorial Day.

Although hundreds of communities had been independently celebrating Decoration Day, or Memorial Day, the federal government first declared Waterloo, New York the official birthplace of the holiday. Decoration Day was first celebrated on May 5 in 1866.

Although May 30 was the day of celebration for decades, Congress established the federal holiday as the last Monday in May in 1971.

Known as Decoration Day, Memorial Day honored members of the military who actually died during the Civil War from 1861 to 1865.

About 620,000 Americans died during the Civil war. Those deaths make it the deadliest war on record in the United States. Nearly 644,000 Americans have passed in all of the other conflicts combined.

President Bill Clinton signed the National Moment of Remembrance Act on December 28, 2000. The President designated 3:00 pm local time as a National Moment of Remembrance on Memorial Day.

Red poppies are a symbol of remembrance and is a tradition honoring those who have given their life in war.

Although Memorial Day was originally started as a holiday that honored the Union soldiers, some Southern states still honor the confederates observing other days know as Confederate Decoration Day.

Over 5,000 people attended the first Decoration Day at the Arlington National Cemetery in 1866. That is roughly the same amount of people who attend Memorial services today.

This Memorial Day take a moment to thank the men and women who have sacrificed their lives for your country.

Have a safe and happy Memorial Day from Knoxweb!

 

Website Design Knoxville For Your Business

website design

When it comes to the best Website Design in Knoxville, you cannot go past Knoxweb. Knoxweb has designed thousands of websites for businesses and organizations just like yours, and have the expertise and the experience to help create the best Website Design in Knoxville for your particular needs.

For almost 20 years, Knoxweb has kept up with the every changing technology, including Website Design in Knoxville, and if you are less than impressed with the website that you have now, it’s time to call in the professionals from Knoxweb for affordable Website Design in Knoxville.

Every business or organization wants to be competitive both offline and online, and if you are having a tough time locating your company anywhere on the world wide web it most definitely has something to do with your website.

The internet is the place where most people to go in order to locate products and services, and now that mobile devices are overshadowing PC and laptop use, it is more important than ever to discuss your Website Design in Knoxville with Knoxweb.

If you are using a templated, “Free,” website that you found online or a website that you made yourself, you are putting yourself at risk. Clients and potential customers evaluate your products and your services long before they decide to buy and if your website looks unprofessional, that potential sale will go out the window.

Custom Website Design in Knoxville

When you work with the team of professionals from Knoxweb, you will be getting a custom-built website that is created to suit you and your businesses particular needs. The Website Design in Knoxville team from Knoxweb will ask you specific questions so that your new site is tailor made to suit you and your business or organization. Those DIY website templates have limited capabilities restricting what can and cannot be added. Knoxweb is under no restrictions and will design the best site for you.

Visual Properties

The way your website looks and navigates is vital. Potential clients and customers do not want to search through pages of content to find what they are looking for. When you work with the team from Knoxweb for Website Design in Knoxville your color scheme, content, and navigation will be designed so that it is user friendly on all devices, including Smartphone’s and Tablets.

New Technology

The internet is rapidly changing with new computer codes and new technologies. Knoxweb is constantly keeping abreast of these new technologies so that visitors will be drawn to your website. Your professional Website Design in Knoxville consultant will make sure that your site is created using the latest trends and technologies to assure your success.

SEO

Search Engine Optimization is used by Knoxweb and its team of content writers to boost your ratings on the search engines. When your website is professionally built your page rankings will improve. Remember, if a search engine has a tough time finding your business or organization just think how hard it will be for a potential customer to locate you.

Webmaster

Contrary to popular belief, a website is never truly finished. When you work with Knoxweb for Website Design in Knoxville, your new site will be maintained in order to remain relevant and current. Because technology is literally changing almost every day, it is important that your website remains up to date as well.

If you would like more information regarding Website Design in Knoxville, call and schedule a no obligation consultation with the team of professionals from Knoxweb today.

Easter Eggs and the Easter Bunny What they Mean

Easter

The Easter Bunny, painted Easter eggs, both centuries old traditions, but what do they really represent?

This Easter weekend, Knoxweb would like to take a moment to celebrate the true meaning of the holiday, the resurrection of Jesus Christ after the crucifixion on Good Friday.

He is Risen

When Jesus died on the cross, he rose again on Easter Sunday, three days later. Those three days are referred to as the Easter Triduum.

Why is Easter on a different Day every Year?

The oldest and certainly the most important festival for the Christian Church, Easter falls on the first Sunday just after the first full moon after the Northern Spring Equinox between March 21 and April 25.

Easter Eggs

Today people all over the world celebrate the resurrection of Jesus Christ with baskets filled with chocolate eggs delivered by the Easter Bunny. But why do people hide and hunt for eggs?

Even before Christianity, eggs were seen as the first signs of spring. Spring is the celebration of rebirth after the dark harsh winters.

Colored Eggs

Everyone loves to color Easter eggs. But why? A symbol from the Mesopotamian times the Christian community, which is in the area of Kuwait, Syria and Iraq would stain the eggs red symbolizing the blood of Christ. During Easter, the eggs would be cracked open against each other leaving empty shells, thus symbolizing the tomb of Jesus Christ. The tradition is alive today with the egg symbolizing the rock rolling away from the tomb of Jesus.

Elaborate Masterpieces

Over the centuries, Easter egg designers and jewelers started creating beautifully decorated eggs. These elaborate creations, known as Faberge eggs, are priceless today.

Chocolate Eggs

Introduced in the 19th century and originating in Germany and France, chocolate eggs are fairly new. Thanks to the sophisticated chocolate production during the time, chocolate eggs became marketable during Easter, just like Christmas.

The Rabbit and the Hare

Rabbits have been a symbol of spring for centuries. According to historians, the people of the time believed that the Goddess of Spring, Eostre, had a partner that was a hare. The hare symbolizes rebirth and fertility. Christians later changed the hare to what is the symbol of Easter today, the Easter Bunny.

The Easter Bunny

The Easter Bunny became a household name in the 19th century and became a symbol of new birth as rabbits have many litters with lots of babies, called kittens. According to legend, the Easter bunny lays and then decorates the eggs before hiding them representing rebirth.

Before you take a bite of that chocolate egg, take a moment and remember the true meaning of one the oldest religious Christian holiday in the world. Happy Easter from Knoxweb.

Social Media Trends Continue in 2017

social media trends

There were plenty of social media trends and changes in 2016, with new features, brand opportunities, and consumer preferences topping the list. Now that 2017 is nearly half over, there are social media trends that will continue to evolve and even surprise.

According to Knoxweb it is impossible to know where the marketing landscape will be in December, however, there are some social media trends to be aware of.

Lenses

The facial filters used by Snapchat make engaging and interacting unique, however, it will not be long before the competition comes to the table. Facebook started testing its facial lenses last year.

Instagram Stories, which launched last year and acquired 100 million active users within the first 60 days of release, is watched by 20 percent of the 600 million Instagram active users every day. This is putting a huge amount of pressure on Snapchat to maintain its space in social media. Knoxweb explains that the competition is only going to increase with the popular social media site going public. With 150 million active users last year and 41 percent of adults in America aged between 18 and 34, Snapchat isn’t going anywhere soon.

Customer Service Chatbots

Everyone knows how important customer service is, and with the number of social media messages requiring a response growing by 18 percent in 2016, brands are looking for engaging ways to boost their customer service resources with more and more companies and organizations turning to chatbots.

Facebook Messenger and Slack are using chatbots to talk with consumers, answer questions and to provide information on products and services. These chatbots reduce response time and increase communication.

Paid Content Supreme

Social media algorithms have one purpose, to make people happy with what they are seeing in their social media feeds, but algorithms are making it tough for businesses and organizations when it comes to organic content.

The need for engaging content has never been more extreme. Users want engaging content that has a purpose whether it is organic or paid.

No More Automation

One of the biggest social media trends for 2017 will be less automation thanks to effective tools. People what humanistic and real interactions and will know if the automation is robotic. Unless businesses and organizations are using chatbots, they should steer clear of automated social media engagement. Instead of using an automated response, Knoxweb recommends that you:

  • Listen to your clients and customers
  • Create social media campaigns that allow you to interact with your consumers
  • Build a following organically with better relationships
  • Avoid messages that may be untimely when it comes to current events
  • Be personal
  • Respond like a human

Social Shopping

Instant purchases on social media are growing as the networks are making it easier to sell to clients and customers. Knoxweb explains that 57 percent of users are more apt to purchase from a brand that they follow on social media. In addition, 75 percent bought something because they saw it on Facebook, Twitter, or Instagram. Social media has changed the world of shopping and can really increase sales. However, brands cannot promote their products and services without engagement. Interaction is still very much a part of the equation when it comes to social selling.

If you would like more information regarding social media trends, call or click and talk to a professional from Knoxweb. The team from Knoxweb understands social media trends and can help steer you and your business or organization in the right direction.

Mobile App Cost 2017 Part Two

mobile app cost

What does a mobile app cost seems to be the question on everyone’s lips these days, and if you follow the Knoxweb Blog, you will know that there are several factors that need to be considered before you can determine a firm price for your mobile app.

In this blog, Knoxweb is going to break down the stages of mobile app cost and development including the planning, designing, and the engineering. Knoxweb will also discuss the app infrastructure the administration of the app along with the Q/A costs and what the cost will be to launch your new mobile app in the app stores.

Knoxweb will have a detailed plan for every step of the process, defining the costs, and how long each step will actually take. Although this extends the timeline of the project, there is benefit when you plan every step of your app. However, at the end of your project you will have records that will tell you how long each step took. This will make it easy to improve the design and the development process if you decide to build another mobile app.

Hourly VS Fixed Mobile App Cost

Depending on the mobile app strategy that you use, a fixed fee may be more suitable, especially if you are building a complicated app that takes more time. During the planning stages of your mobile app, you and the app developers can agree on a price for the designing and planning and another fee for the actual development and build.

Knoxweb recommends that you plan carefully and take into consideration the future of your app. After you release you will need mobile app updates, which could run anywhere between $75.00 and $100.00 an hour. Make sure that you discuss future costs with your web development team.

If you are planning a simple app, an hourly rate may be the way to go, but just remember to iron out all of the details with the web design company that you choose to avoid any nasty surprises when it comes time to pay your invoice.

Developer Classifications

There are several different classifications of web developers ranging from independent contractors to the elite class. Depending on what class of web developer you use, it could run you anywhere between $75.00 to $800.00 an hour.

The best mobile app development company will have the right tracking software in place allowing you to track your progress including how much time it takes for each stage.

Although some businesses and organizations may have to pay more with an hourly rate, the quality is generally higher as it helps encourage the developer to work at a diligent pace. With a fixed price, some developers use shortcuts because the rate stays the same.

In the next Knoxweb Blog, the team will discuss affordable mobile app builder alternatives that you can use. Much like those DIY websites where you work with a small team that is familiar with the mobile app basics, you can have your new mobile app running in just a few days.

If you would like more information regarding mobile app cost and development, call or click and schedule a no obligation consultation with the team from Knoxweb. Your new mobile app can be a reality when you work with Knoxweb, call or click now.

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.

Popularity

4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.

ROI

According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.

UI Design is Crucial for Mobile Devices

web design

Web design has certainly changed, and if you are still trying to get sales from your outdated website, chances are, you are losing business. Having a mobile responsive website is the first step when it comes to your website.

According to Knoxweb, an old web design can actually hurt your company, especially if you haven’t gone mobile.

A mobile friendly website is crucial to your online presence. Having a modern and up to date mobile responsive website is the only way Google will reward you with a higher position in the search engines.

If you follow the Knoxweb Blog, you will know about the new algorithm that Google rolled out in April 2015. Nearly two years later, and some businesses and organizations still don’t get the importance of a mobile responsive website. Even some of the larger companies still don’t understand Googlegeddon.

What is a Responsive Web Design?

A responsive web design is a single site that has the ability to react to the size of the device whether it is a desktop or a Smartphone. With just one content source and one URL, a responsive web site is flexible and fluid adjusting to the screen size of your device. You want your new web design to be consistent, which will help optimize browser experience.

Your web design needs to have text that is easy to read without zooming, have enough space for your tap targets and no horizontal scrolling. If you are the one doing the searching, you know how frustrating it can be to see a shrunken version of a website that you want to purchase from. Constantly pinching and squeezing the screen on your Smartphone is one of the quickest ways to lose business.

According to Knoxweb, Smartphone users surpassed an astonishing 2 billion last year internationally. Google knows the power of mobile so it certainly isn’t surprising that mobile websites are favored over websites that are not mobile responsive.

Google explains that more than 60 percent of searches online are conducted from a Smartphone or other mobile device. Even more reason that you should contact Knoxweb consultation.

A responsive website eliminates the need for multiple websites to accommodate to screen size. With a responsive mobile website, your users will have a great experience, as they will actually be able to browse your site without pinching and squeezing the screen.

Knoxweb recommends responsive web design as it creates a new system for a single website that has the ability to react to the device size. If you are browsing on a laptop, you can be assured that your new mobile responsive website will look exactly as it does on a Smartphone or Tablet.

The mobile explosion has literally taken over the World Wide Web, and if you are not on the bandwagon, you are certainly seeing a decline in sales.

Don’t get left out in the cold. Call or click and schedule an appointment with Knoxweb for a new web design that is responsive to desktops, laptops, Smartphone’s, Tablets, and Smartwatches. Call now and see your Search Engine Optimization results climb.

Call or click for a no obligation web design consultation with Knoxweb today.