Tag Archives: Knoxville 2019 digital marketing

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

social media marketing

Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Digital Marketing 2019 are You Ready for It?

If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.

digital marketing

Digital marketing continually changes, and that was certainly the case this past year.

2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?

Digital Marketing and Social Media

Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.

Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.

AR Technologies and Digital Marketing

With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.

Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.

Personalize Your Digital Marketing

These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.

Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.

Google Search on a PC is Old Hat

The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.

Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.

Visual Search for Digital Marketing

Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.

Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.

Make Your Presence Known with Digital Marketing

People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.

Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.

Influencers Drive Traffic

Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.

Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.

Bend with Digital Marketing Strategies

It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.

A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.