Influencer marketing has been around for a few years, but does it matter to your advertising campaign?
Knoxweb explains that successful influencer marketing boosts ROI and has turned naysayers into believers.
Whether you believe that marketing this way is uncertain, or won’t have an ad campaign without it, there are some facts that are difficult to ignore.
- In 2018, social media attracted more than 3 billion active users
- YouTube is more popular is more popular than any cable channel in the United States
- Companies are spending more on digital ads than TV advertising
Influencer Marketing is Like a Freight Train
Because your potential clients are on social media watching fewer hours of TV you want an influencer that reaches your target audience. Using a trusted source for your brand helps you make a genuine connection with your fans and followers.
Today’s digital influencers are like yesterdays TV spokespeople. If you are old enough, you’ll remember how many people trusted John Cameron Swayze with his line from the famous Timex commercial, “It takes a licking, it keeps on ticking.”
How to Choose an Influencer for Influencer Marketing
Knoxweb, who has been in the digital world since 1996 recommends that you research potential influencers, as they may not be influential for everyone. Make sure your influencer is animated and entertaining. Finding a genuine and sincere influencer builds trust.
Influencer Marketing Isn’t a Popularity Contest
One of the newest trends in digital marketing is the introduction of, “Micro-influencers.” These people have less than 1,000 followers. What a recent study discovered was that people with 1,000 to 10,000 followers enjoy a like rate of 4 percent; influencers with less than 1,000 followers have an 8 percent like rate.
Influencer Marketing Yields Referrals
Although trust is an important factor you have to remember that about 85 percent of the millennial population are not convinced when it comes to traditional marketing. Using influencers for marketing makes your brand relatable. When an influencer talks about your products and services, you are building a solid fan base. The younger generation is more likely to refer your brand when you have an influencer onboard.
Plan your Marketing Campaign
Knoxweb cannot stress the importance of planning. Like anything, influencer marketing requires a strategy. When you work with a professional for influencer marketing, your investment will be in good hands. Whether you go the safe option or choose an influencer who is somewhat controversial, you need a strategic plan.
Influencer Marketing Trends for 2019
One of the trends that will be big in 2019 is risk taking. Brands will tend to look for influencers who can give them the highest rate of engagement. Companies will be more likely to approach celebrities for content creation. In the past, influencers were no names who attracted a following.
Another trend for 2019 will be long-term partnerships. Brands are starting to see the long-term value of consistency. A familiar influencer provides your audience with a consistent story that promotes trust.
Influencer Marketing is Here to Stay
Like anything on the web, influencer marketing is bound to change. What is safe to say is that it remains strong and will continue to gain momentum throughout 2019 and beyond. Are you ready to jump on the bandwagon and find an influencer for your brand?
Ask Knoxweb how you can include influencer marketing into your digital campaign. Influencer marketing, just like other forms of online marketing, is an excellent way to increase your ROI.