Tag Archives: Facebook Advertising Knoxweb

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Social Media Marketing Conceptions 2017

social media

Social media marketing is quickly becoming a hot spot for internet marketing, and if you don’t have at least one social media profile to show off your business or organization, you aren’t building your business like you could.

According to Knoxweb, social media marketing can help with SEO and increase your client base. When you use social media marketing properly, you can literally take the world by storm whether you own an online store, or run a mom and pop bakery in Knoxville.

With social media, marketing you can reach your demographic by pinpointing the users that you want to reach.

While most businesses and organizations spin their wheels trying to find out what social media platforms are best for their company, the ones with the inside scoop are already gaining mass appeal. Knoxweb can help you target specific social media sites that will help you target your demographic and your market.

Unfortunately, some business owners don’t see social media as being that important, with companies skipping social media altogether. If you find yourself in the latter category, refusing to spend time or money on a social media marketing campaign, you won’t be attracting the web traffic that the competition is.

According to Knoxweb, there are a few reasons that businesses aren’t inclined to jump on the social media marketing train:

Too Faddish

Although it makes sense for companies to think that social media was a fad back in 2007, still believing that today is like burying your head in the sand.

Facebook alone enjoys over 1.3 billion years and grows by leaps and bounds every year. Facebook fans won’t go an hour without checking their pages, with some staying on FB all day long popping in and out while working or doing other things. People of all ages use Facebook, and if you aren’t, you are missing the boat.

You Get What You Pay For

Knoxweb explains that in most cases that is true, but social media isn’t like that. Of course, it is easy to do it yourself, which takes time and money, but when you hire a professional social media marketing company to do the work for you, it will cost you even less. Unfortunately, people don’t see the value in paid for social media advertising. For a small investment, you can take your social media presence to the next level with a carefully thought out social media marketing strategy.

No ROI Measurement

Business owners like to see results. Because it is difficult to measure social media ROI, or return on investment, business owners just aren’t interested.

What you need to consider is that you can get users enthusiastic about your products and services using social media, which will improve your brands awareness and its reputation.

Poor Targeting

Some companies will look at their own social media results gauging fan numbers, likes, and shares as long term. Social media never slows down, and if a fan likes your FB page and shares it, you know you are targeting the right audience. It takes time to attract the right followers. Knoxweb understands social media demographics and targeting and can help you improve your online presence. Knoxweb will strategically research your campaign so that interest in your business begins to cultivate.

Think First

For your social media marketing campaign to work effectively it has to be well thought out. Posting out of the blue or on a whim can actually hurt your social media profiles. Tweeting something that you haven’t thought out well, could cause you to lose followers and fans. Knoxweb can help you come up with a posting strategy that will gain you fans and followers.

Are you ready to jump on the social media marketing train? Let Knoxweb show you how your ROI can work with social media marketing.

Call or click and schedule a no obligation social media marketing consultation with Knoxweb today.

Advertising on Facebook Will Increase Sales

advertising on Facebook

Advertising on Facebook is quick and easy, and best of all; it won’t cost you a fortune to advertise on Facebook. For as little as $50.00 per campaign, you can boost your online presence, and increase your sales.

Facebook really is the King of social media, and according to Knoxweb, Facebook gives you the best options when it comes to online advertising because you target your demographic. However, there are quite a few other reasons to consider Facebook Advertising for both small and large businesses and organizations.

People spend time on Social Media

The average person in the United States spends about 50 minutes a day on Facebook. Users share and like content. Every 60 seconds, Facebook users share and like more than 4 million posts, and with a good Facebook advertising plan from Knoxweb, you can tap into that engaged user base.

Organic is on its Way Out

If you have a Facebook business page, you may not understand that fewer than 0.5 percent will see your Facebook updates. For a few years now, Facebook has been reducing business page posts in news feeds, another reason you need to advertise on Facebook. Spend $50.00 and you will get your business page ad out to 10,000 people targeting you demographic.

Targeting is Awesome

Facebook targets more than you may realize. Business owners can target Facebook ads by age, location, gender, location, behavior, interests and connections. With Facebook advertising, you can reach your audience with powerful targeting options that you probably aren’t aware of. With Facebook ads, you can:

  • Use custom audiences to help build loyalty
  • Become creative with life events
  • Tap into recent purchasing behavior
  • Create lookalike audiences
  • Layer your targeting options

Call Buttons

With 1.39 billion Facebook visitors every month, and that’s just mobile visitors, call buttons are truly innovative as they will get you more leads, which will hopefully lead to sales. The old way of desktop search conversions is over. With Facebook ads, you can target mobile users with a call button on your Facebook page.

Facebook Tools are Easy

Advertising on Facebook is easy when you use the Facebook advertising tools. The IOS Tool allows you to manage and create Facebook ads from any mobile device, while the Text Overlay Tool allows you to promote your posts. Simply put, that means you can posts what you normally would, and pay to expand your user base. The Social Stats tool is perfect if you do business in different locations. If you sell on Etsy or Ebay, you can choose your locations, evaluate from a map, and set your demographic preferences with the Social Stats Tool. Ask Knoxweb about Facebook tools for advertising on Facebook.

Social media is complex, but one thing is for sure, Facebook still reigns supreme, and when you advertise on Facebook, you will begin to see why.

If you would like more information regarding advertising on Facebook, social media advertising, website development or online marketing, call or click and talk to a professional social media expert from Knoxweb. Knoxweb really understands the World Wide Web, especially social media, and can help you take your business to the next level with Facebook advertising.

Call or click now and start advertising on Facebook today.

Common Facebook Advertising Mistakes

Facebook advertising

Facebook advertising is still one of the best ways to expose your business or organization on the World Wide Web.

One of the first things to remember when it comes to advertising on Facebook is that people are not on the site to shop. Just getting them to pay attention to your paid for posts can be difficult, but not when you contact Knoxweb for Facebook advertising. Knoxweb understands how to write compelling ads on Facebook that will get you likes and sales.

Below are a few common mistakes that companies make when it comes to Facebook advertising.

Weak Offers

The offer is the point of your entire ad and if it is the right one, directed at the right audience, you will see an increase in sales. It can be tricky to create an ad that will stand out from the barrage of Facebook ads. When you are planning your social media marketing strategies make sure that you start with a strong offer that people in your target market cannot refuse.

The Headline

Your headline needs to be persuasive if you want a successful outcome from your Facebook advertising. A good headline should answer one question, why will the reader care. What is beneficial, and most importantly what do they get out of it. Make your headline stand out and you will see a return on your investment.

The Copy

According to Knoxweb, who has been in the web business since 1996, ads that work are straightforward, simple and to the point. Your copy is meant to give you click throughs so you want your copy to be short and sweet. If you go into a long drawn out explanation of the benefits and features, you may lose potential sales. Grab attention in your copy and you will see better results. The best copy needs to support your primary value proposition while giving credibility to your claim.

Pictures

A picture really does paint a thousand words, and let’s face it, Facebook is very visual so photos and videos are imperative. Knoxweb explains that Facebook posts that include pictures or videos receive nearly three times more engagement. On Facebook’s Instagram site, pictures that include faces receive nearly 39 percent more likes. However, there is a wrong and a right way to include pictures into your Facebook advertising posts. Schedule an appointment with Knoxweb who can help you create compelling social media advertising posts that will boost your return on investment.

Call to Action

The most important part of any social media marketing campaign is your call to action. It’s important to direct your viewers so that you are getting what you are paying for. Unfortunately businesses and organizations make the mistake of overlooking the call to action making it one of the most, if not the most overlooked element when it comes to Facebook advertising.

When it comes to social media, it is still very much like the Wild West, and unless you know how to get yourself over the hurdle, you could end up hurting your business. Hiring a professional Facebook advertising company such as Knoxweb can help.

Call or click and schedule your no obligation consultation today.

Facebook Advertising Organic or Paid

Facebook advertising

Facebook advertising is more important than ever with businesses and organizations clamoring for top position in the feed. However, is paying for Facebook advertising the way to go, or should you try your luck organically?

Knoxweb are the experts when it comes to the World Wide Web and know what is going on when it comes to social media. Social media has grown rapidly and is the new law of the land and if you are unsure about the beast that is social media, call, or click and schedule an appointment with the experts from Knoxweb who can help you come up with a social media marketing plan, including Facebook advertising.

So what’s The Difference?

Organic advertising is free advertising. When you post on your social media pages, you are hoping for an organic response. In other words, you are hoping to attract potential customers without paying for it.

Paid for advertising is exactly that. You pay for ad space on social media feeds. Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, and LinkedIn, to name just a few. All of these social media websites offer ad packages to suit most budgets.

Knoxweb explains that in a nutshell, Organic reach means the total amount of unique visitors who saw your post through distribution that was unpaid. Paid reach means the total number of unique visitors who saw your post from your paid advertorial.

If you are already posting on Facebook organically, but have noticed a drop in your reach, you can track your organic traffic. Just go to your Posts tab, click on see more and you can check out your older posts. You can track all of your post reaches by selection organic/paid from the drop down menu where is says reach.

Make sure that you check out the last three months at least so that you can see why your reach is declining. You can also look at ways to improve your organic reach results. Knoxweb recommends that you:

Publish Content that is Evergreen

In other words, post content that is useful and relevant 12 to 18 months from now. Remember the lifespan of your posts depends on usefulness and how many times people will like, comment and share. Evergreen content remains relevant and fresh for longer periods.

Quality not Quantity

Content overload is real and if you are one of those people who finds it necessary to post four or five times a day, you could be annoying your fans, so much so that they may even un-friend you and take their business elsewhere. You do not need to post high volume every single day to get people to take notice. Work smarter, not harder. Create meaningful and thought provoking content that people will love to read. More posts doesn’t equal more love.

There is no hard and fast rule when it comes to how many times a business should post on Facebook each day. Some experts say two, while others say three times is the perfect number.

The bottom line is Facebook advertising, whether it is organic or paid does work, and if you aren’t using it, your business isn’t reaching its full potential.

If you would like more information regarding Facebook advertising, or any other social media marketing, call or click and speak to an expert from Knoxweb today.

Facebook Advertising More Important Than Ever

Facebook Advertising

If you aren’t using Facebook advertising to your best advantage, you could be losing money. According to Knoxweb, Facebook advertising can boost your business and improve your client base.

Although there are ways grow your business organically using Facebook, Facebook advertising is so affordable, that you may want to ask yourself why you aren’t advertising on Facebook.

Facebook is truly the King when it comes to social media and is the number one choice for marketing as it has never been less expensive to create new demand and build your brand.

Knoxweb offers a few good reasons to advertise on Facebook if you are still on the fence.

People Spend Their Lives on Social Media

Facebook is just too massive for you to ignore. Get a Facebook page for your business and join the 50 million or so other businesses that have already done so. Your future customers and clients are probably hanging out on Facebook right now.

According to recent statistics, the average user will spend about 28 percent of their time on social networks. That is equivalent to 1.72 hours each day. The average person will spend about forty minutes every day just on Facebook, liking, and sharing content. Every minute, Facebook users will like over 4.1 million posts.

Over a Billion

According to figures recently released by Facebook, 1.55 billion people are logging into the massive social media site every month with 1.39 billion doing it on a mobile device.

Last August, Mark Zuckerberg proudly announced that Facebook reached a new milestone with over 1 billion people using Facebook every day. Half a billion log in via their Smartphone or Tablet. Facebook Advertising helps you reach your demographic and your audience.

What Happened to Facebook Organic?

Facebook Organic is on the way out, and if you have a business page, you may not understand that your fans will not see your updates. It may be sad, but only about 0.5 percent will ever see your business page updates.

For years, Facebook has been reducing business page visibility in news feeds, and although this is frustrating business owners, Facebook Advertising is taking over, but the good news is that you do not need a massive budget to advertise.

Knoxweb explains that $50.00 will help get your message out to between 5,000 and 10,000 users, and best of all, you can target your audience to the people who are attracted to your brand.

Content Promotion

With Facebook Advertising, you can amp up your great content reaching people that will buy your products and services. If you are creating awesome content for your website, you obviously want people to read it. That’s why businesses share content updates across multiple social networks, however, these days that isn’t enough.

With Facebook Advertising, you can amplify your content reach. As a bonus, you will actually get reach that is more organic as influencers will start sharing your ads, and yes, people on Facebook do share Facebook ads.

Target your Audience

With Facebook advertising, you can target your ads by demographics, location, gender, age, behavior, interests, and connections. Facebook ads allow you to be seen by the audience that you want to target as you can:

  • Get creative with event targeting
  • Check out recent purchase behaviors
  • Build loyalty and create leads
  • Create audiences for your demographics

If you are unsure where to begin, Knoxweb can help. Knoxweb has been in the business of social media since its inception and truly understands that social media landscape.

If you would like more information regarding Facebook Advertising or any other social media advertising, call or click and speak to a social media guru from Knoxweb today.

Is Facebook Advertising Hurting your Business

Knoxweb

When it comes to Facebook Advertising, you need to work with the professionals from Knoxweb who can help take the burden out of Facebook Advertising. Social Media is imperative if you want to grow your business, but unfortunately, unless you can spend hours on Facebook Advertising, you could make mistakes that will cost you.

Facebook Advertising can be very powerful, but unless you have the experience, as Knoxweb does, you could be learning a tough lesson. Below are three common mistakes that businesses and organizations make when it comes to Facebook Advertising.

Stop Targeting People who aren’t Interested in your Business

Unfortunately, some companies are spending far too much time targeting non-fans. According to Webtrends, businesses and organizations that target fans will have a 700 percent click through rate. Although that doesn’t always transfer to sales, it does get people on your page. Knoxweb has the expertise to target your audience with relevant Facebook Advertising that will get you noticed.

Avoid the Superbowl Syndrome

KnoxwebSuperbowl Sunday attracts larger companies who can afford to buy one or two add slots as they will reach over 90 million people, however, unless you have a spare million or two to spend, spending a fortune on Facebook Advertising will not get you the results you want or need. Knoxweb understands that the more relevant audience you have for Facebook Advertising the better. Target towards your users and you will spend less of your Facebook Advertising budget.

All businesses and organizations have less than a second to get attention, and if you are ad is appearing everywhere and isn’t relevant to your target audience your potential customers will go to the competition. When you communicate relevance and target a specific audience with a few smaller ads, instead of one million dollar Superbowl Sunday ad, you will see better results.

Test Those Images

A picture truly does paint a thousand words, especially when it comes to Facebook Advertising. Never assume that you know it all when it comes to images. An image that you think will get tons of click throughs and shares is not a good idea. If you test your assumptions, you truly are missing the Facebook Advertising point as well as the opportunity.

Knoxweb understands how important it is to split test your Facebook Advertising images and ads. Before you spend your ad dollars on Facebook Advertising do a test so you can gauge what types of pictures your audience likes best. In other words, post pictures with catchy descriptions or ask your users what images they like best. Remember, posting is free, but Facebook Advertising isn’t. When you post a dozen or so pictures on your page such as animals, people smiling, food or any other images that pertains to your business, regardless of how far out there they may seem you will know what types of images will work best in your Facebook Advertising campaign.

Knoxweb

In a recent survey conducted by Webtrends the images that attracted the most attention were pictures of animals, quirky holiday decorations, and interesting photos of food. Nobody really knows why the people who were involved in the survey chose those particular images, but the point is, you can save money when you choose photos that have been tested organically in your Facebook Advertising scheme.

If you would like more information regarding Facebook Advertising, schedule an appointment with Knoxweb today.

Get Your Name Out there With Facebook Advertising

pasiodfaposid

Getting your name out there is easy if you use Facebook Advertising. Having a social media presence is essential if you want to boost your sales. Talk to Knoxweb about Facebook Advertising in order to increase your client and customer base.

Of course, Facebook Advertising isn’t the only avenue to use for social media. YouTube, Pinterest, LinkedIn, and the fastest growing social media site in 2014, Instagram, are pulling in new users every day.

Schedule a no obligation consultation with Knoxweb who can help you come up with a plan for Facebook Advertising and other types of social media marketing. Knoxweb can tailor make a marketing scheme that will specifically target your market whether you are a plumber in Knoxville or own a restaurant in Knoxville.

These days you simply can’t afford not to have a social media presence, and that includes Facebook Advertising.

Consumers have become much smarter and perceptive when it comes to purchasing products online or in store. In fact recent studies have indicated that as many as 90% of people will research a potential purchase before pulling out a credit card. With Facebook Advertising you can increase your social media presence making your business engaging, reputable, and most importantly, trustworthy.

One of the most important parts of Facebook Advertising is humanization. Copying and pasting your logo on to your social media pages isn’t going to work. Keeping your pages up to date with current information will keep your potential clients and customers informed about your products and services making them more likely to buy what you are selling.

When social media marketing is used properly, you can build your brand and influence users to engage with you and your company. Knoxweb can show you how to increase your online credibility while branding your products and services.

Companies pay top dollar for Facebook Advertising, however, with the help of Knoxweb, you can learn how to target your market honing in on the clients and customers that are interested in your products and services.

According to Emarketer, nearly 50% of small business owners rely solely on Facebook Advertising kicking the Yellow Pages and other archaic marketing plans to the curb. With those types of figures, you can be assured that advertising on social media, really does work.

Knoxweb suggests that you think of Facebook as one giant online mall with people living their lives in a virtual social world. Having real estate in the mall is one of the wisest moves that you can make when it comes to your business.

The internet really is the World Wide Web with many layers leading to a single point. The more paths that your business has, referred to as links by Google, the better your Search Engine Optimization.

When people share your social media content with others, it means that your videos, articles, and posts are useful, educational, entertaining, and meaningful. All of this will drive traffic to your website because of your SEO ranking.

Facebook Advertising, LinkedIn, Twitter, Pinterest, and Instagram all carry high page ranking. This means they carry authority with Google, Bing and other search engines. By having a social media profile that is well optimized you will be commanding better Search Engine Optimization results.

For more information regarding social media and Facebook Advertising, schedule a no obligation with Knoxweb today.