Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.
Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.
According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.
Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.
4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.
Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.
Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.
Email Marketing Wins Out
Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.
Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.
According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.
If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.
Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.