Tag Archives: email marketing campaign

Email Marketing Really Does Work

email marketing

Email marketing used to be the only way to contact clients and potential customers online. However, now that social media marketing has hit the scene, email marketing doesn’t seem as popular, but as Knoxville explains when you optimize your email marketing with the rest of your online campaign, you will see a boost in sales.

Technology isn’t going to slow down anytime soon, but that doesn’t mean that email is a thing of the past.

According to Knoxweb, email marketing isn’t going anywhere, and if you know how to incorporate your email marketing into your social media, you will be well on your way to a better bottom line.

Email marketing works because you can tailor your campaign to target your audience, but that’s not the only reason to include email marketing. Below are a few more reasons to include email in your marketing campaign.


4.3 billion email accounts send more than 196 billion emails every single day. There is no other marketing channel that is as universal as email. Remember, not everyone will read a blog, or click on an ad, but if you have an email message that your customers are interested in, they will open it.

Daily Interaction

Ninety one percent of buyers will check their email every day. By targeting your demographic you can tap into a massive market, and as Knoxweb explains, your emails will stay in those inboxes until the consumer deletes them. By creating an interesting subject line, your users will be more apt to open your emails.

Own it

Unlike other channels such as Google, Twitter, and Facebook, you own your email channel. You play by your own rules. Because the big social media channels are constantly changing the rules, you have to alter your marketing campaign. Email marketing allows you to have a one on one relationship with your clients, and best of all, you don’t have to deal with a third party.

Email Marketing Wins Out

Seventy seven percent of buyers prefer email to direct marketing. Most consumers don’t want a phone call or text while others don’t want marketers to communicate on other platforms either. For some, social media is just that, social. When given the option, most clients and customers prefer email when it comes to communication.

Get Personal

Email allows you to be personal, and although you can post on social media or write a blog, those messages will not get through to all of your clients and customers. It really is hit and miss when it comes to social media advertising. Email marketing is highly targeted and can be segmented into groups based on preferences.


According to Knoxweb, Email marketing has a return on investment of 4,300 percent. Who wouldn’t want to use email with such a huge ROI. That statistic alone proves that incorporating email into your marketing plan is more effective than other types of digital advertising.

If you would like more information regarding email marketing, web development, web design, video marketing, social media marketing, or anything else related to digital marketing, Knoxweb can help.

Call or click and schedule a no obligation consultation with the email marketing experts from Knoxweb. You really can boost your sales, call, or click now.

Rethink your Email Marketing Campaign

email marketing

Email marketing is still one of the best ways to optimize your online marketing campaign, and according to Knoxweb, can gain you more fans and likes.

Knoxweb explains that tying in your email campaign with your social media and online marketing, such as Google Ads and other forms of advertising will boost your sales. The more exposure you have the better, and adding a to the point email marketing campaign can help you get there.

Email marketing works because you are targeting specific people who will be interested in your products and services. Smart marketing campaigns are tailor made to suit your demographics whether you are selling real estate or promoting your new restaurant.

Below are a few reasons you may want to consider an email marketing campaign for your business or organization.

Personalization-With Email marketing you can have the luxury of personalizing your campaigns. You can target your products and services delivering to your target niche markets while making changes instantly. Unlike direct mail marketing, you can do this quickly and efficiently while limiting your outgoing ink, paper and mailing costs.

Track your Progress-With a good email marketing campaign, you have access to tracking and analytical tools that will tell you who is and who isn’t reading your email. You can profile your ideal customers and check out your demographics so that future campaigns will be more successful.

Professional-Email marketing is still the most professional way to communicate with customers and potential clients online when it comes to business relationships. Snapchat and Facebook are great when it comes to social media, but if you want more serious business professionals, you will want to start an email marketing campaign.

Volume-Believe it or not, active email users and accounts have almost three times as many users as both Facebook and Twitter combined. That adds up to 2.9 billion users. If you have had a marketer tell you that email marketing doesn’t work, you need to schedule an appointment with Knoxweb.

Transactional-A majority of people except offers by email and will be more likely to buy compared to other types of online marketing. Although people do purchase products and services from social media marketing, it hasn’t proven to be as effective.

Testing-With email, you can identify sections of mailing lists that will tell you who is responding or engaging in your email marketing campaign and who isn’t. By seeing who is and who isn’t reading your emails, you can learn how to revise and tweak your message so that you can better communicate.

Less Expensive-The designing, printing and posting for direct marketing may want to make you think again about planning a well thought out email campaign.

If you have a team of telemarketers, consider hiring less instead of more. Telemarketing is a lengthy process and puts pressure on both your potential clients and your sales team. Email marketing will run you less than 10 percent of what your direct marketing campaign would be. Schedule a no obligation online marketing consultation with Knoxweb who can determine what type of marketing campaign would be best for your needs.

Email is less instructive, can be targeted, and provides an amazing interactivity tool for your business or organization. Social media offers advanced interactivity; however, email marketing is the best way to take your advertising campaign to the next level.

If you would like more information regarding email marketing or any other online marketing including web development and web design, call or click and schedule a no obligation email marketing consultation with the professionals from Knoxweb today.

How Email Marketing can Work for your Business

Thanks to the power of the World Wide Web, more people are turning to email marketing as an alternative to expensive direct mail marketing. Knoxville Internet understands the power of the internet and can help you understand how Email Marketing can boost your online presence and increase your bottom line.

Twenty years ago, most people did not have email addresses. Today, it is rare for clients and customers not to have a direct connection with an email address. Recent research has indicated that most people check their email at all hours of the day. Some folks even check their email and social media pages on mobile devices before crawling into bed.

With that being said, Email Marketing is one of the best tools you can use to maintain existing customer relationships while attracting new clients at the same time. Communicating via email or Social Media is the 21st century way of doing business. Email Marketing is a great way to let your customers and clients know about new products and sales. Email Marketing is also useful if you want to put out a newsletter.

According to Knoxville Internet, Email Marketing is less expensive than direct email in terms of money, resources, and of course, time. Telemarketing used to be the number one way to reach clients inexpensively, but not anymore. When permission based Email Marketing is done right Knoxville Internet will tell you that more than fifty-eight percent of people who receive your email will open it while fifty three percent claim that it actually affects buying decisions.

There are several benefits to Email Marketing. Not only is it less expensive and less time consuming than snail mail, but it can also be used for any type of business whether you have a bed and breakfast that is showcasing a new menu, or a retail store that is launching a new online shop. Email Marketing can also be used to tell clients about special events or to spread the word about promotions. Incorporating, “Online only,” sales and promotions into your Email Marketing campaign is also a great way to establish customer loyalty.

The internet is all about personalization, and in order to determine what your subscriber’s preferences are it is important to work with a company that understands website behavior and buying trends. Knoxville Internet will research your customer demographics and sales performances in order to tailor make an Email Marketing campaign for your business or organization.

According to Knoxville Internet, there are several Email Marketing tools that are used to create small and large campaigns. When you work with the professionals from Knoxville Internet, you can have routine tasks such as click through rates and delivery tracking automated making Email Marketing fast, easy, and efficient.

These days it is imperative that you understand that customers and service providers are becoming more aggressive when it comes to blocking spam. Unfortunately, even your legitimate Email Marketing campaign can be at risk if it is labeled as spam. Knoxville Internet can provide you with an Email Marketing Campaign combined with other business marketing tactics that will give you the leading edge when it comes to your business or organization. Remember, Email Marketing is only successful when combined with other advertising channels such as web advertising, online advertising, and telemarketing. Talk to Knoxville Internet about your Email Marketing campaign today.