Tag Archives: email marketing campaign Knoxweb

Email Marketing Campaign 2017 Are you Doing it Right?

email marketing campaign

If your email marketing campaign looks like it did a decade ago, it’s time to rethink your email marketing strategies. According to Knoxweb, marketing with email is still a viable way to contact your clients and customers, but is also an excellent way to optimize your business blogs and social media posts. When you use email the right way you can even build your business blog subscriber base.

The Cloud

Knoxweb explains that email marketing will be all about the cloud in the next three to five years with data, automation, content, devices, and personalization all part of the mix. Businesses and organizations are starting to use the cloud for email campaigns.

Interactive Emails

You may think email is a dark horse in the communications department, but that couldn’t be further from the truth with companies and organizations using interactive emails to entice customer engagement. If an interactive email appears in your inbox, research says you will be more likely to open it.

Below are a few more reasons to consider a new strategy for your email marketing campaign.

  • These days more people are opening email on their mobile device
  • People open email more on a Smartphone or Tablet
  • Email will work on all operating systems
  • Quick and easy customization
  • Add buttons with simple HTML
  • No Installation needed
  • Your mailing list is your mailing list; you don’t have to pay a dime, just hit send
  • Email now supports basic interaction

Video Email

When you target your email marketing campaign towards video, you can track your success. Knoxweb has seen a boost in click through rate with email campaigns that have been embedded with video. If your business or organization wants to see more sales with email, video email could be a solution. Talk to Knoxweb about video email for your company.

Social Media Marketing

Using a lead magnet in your email marketing campaign will increase your list. Offer freebies such as a report, video, presentation, course, template, tool, coupon or any other product or service from your business. When you use a lead magnet in exchange for an email address, you will see more interaction. Share your tweets and Facebook posts in your email. You will be surprised how many people will head over to check you out on Instagram or YouTube.

Landing Page

If you want to convert your visitors into subscribers via email, talk to Knoxweb about designing a landing page. Also known as a squeeze page it should say something about your business and have something to entice email subscribers. You can also include questions on the page. Keep it simple, as you don’t want to scare anyone off. Fewer questions actually lead to more subscriptions.

Make your lead magnet work for you and pin a great pic to Pinterest. Use it as a profile pic and link it to your landing page. Do the same with Instagram and Snapchat.

Sharing is Caring

Ask people who have downloaded your lead magnet to help you out. Ask Knoxweb to create a squeeze page thanking those who have taken you up on your free offer. You will be amazed at how many people will share your landing page on Twitter, Facebook, Instagram, Linked In, and Pinterest. Social Media works and is a great way to help your email marketing campaign.

Email marketing is here to stay and if you want to bring your email campaigns up to date, call or click and schedule a no obligation consultation with the email marketing consultants from Knoxweb. It really will make a difference to your email marketing campaign to your bottom line.

Call or click today.

Is Your Email Marketing Campaign Working for You

email marketing campaign

Your Email marketing campaign doesn’t have to be a complete failure, and it won’t be if you do it the right way.

If you follow the Knoxweb Blog, you will know how important email is to your website marketing campaign, however, there are some email marketing campaign tips and tricks that you can use to give your email marketing campaign a boost. Email marketing can be used in all of your marketing including direct mail and social media marketing.

According to Knoxweb, having a solid email marketing campaign strategy is vital if you want to increase your sales. With a well thought out email marketing campaign you can optimize your content organically without spending a fortune on paid for ads.

Lost in the Crowd

One of the biggest hurdles businesses and organizations face is getting lost in the crowd. Over 226 billion emails will be sent in 2017 and that’s not just every week, that is every day. If you don’t have a strong subject line, you will never be opened, or worse sent directly to the spam folder or trash bin.

It’s Still Number One

More than 72 percent of buyers say email is the first choice when it comes to purchasing a product or service. When you implement email marketing into your business strategies, you will be opening the door to clients and customers you may not be able to communicate with on social media or through direct mail.

Interact with your Subscribers

Most people would agree that a website is much more appealing than an email. Make your emails more interesting with clickable content and moving elements. Gmail and some of the larger ISPs are now supporting interactive email. Ask Knoxweb how to incorporate moving elements and clickable content into your next email blast.

Easy to Scan and Read

If you don’t want to lose out to the competition, make your emails easy to scan and read. Most of your subscribers don’t have time to read a lengthy description about your new product or service. If your email is opened and it contains an overwhelming amount of text, it will probably end up in the trash bin. Use descriptive keywords and get to the point. There is nothing worse than a deceptive email.

Personalize your Email

When you personalize your email, you have a better chance of having a subscriber, or a new potential client open it. Personalized emails have a 29 percent better unique open rate with an astounding 41 percent click through rate.

When you personalize your email, you are humanizing your company and your brand. Knoxweb recommends dynamic email content that is personalized and subscriber based off the data that the subscriber has already provided.

Call to Action

Put your call to action at the top of your message. As you will have learned emails that are easy to read and scan will increase your engagement, however, it is imperative that you place your call to action at the top of your email. Place your button at the top of your message and you will see a better click through rate.

If you would like to learn more about email marketing, call or click and schedule an appointment with the web-marketing experts from Knoxweb, you will see a better return.

Call or click for more information regarding your email marketing campaign now.