Your Email marketing campaign doesn’t have to be a complete failure, and it won’t be if you do it the right way.
If you follow the Knoxweb Blog, you will know how important email is to your website marketing campaign, however, there are some email marketing campaign tips and tricks that you can use to give your email marketing campaign a boost. Email marketing can be used in all of your marketing including direct mail and social media marketing.
According to Knoxweb, having a solid email marketing campaign strategy is vital if you want to increase your sales. With a well thought out email marketing campaign you can optimize your content organically without spending a fortune on paid for ads.
Lost in the Crowd
One of the biggest hurdles businesses and organizations face is getting lost in the crowd. Over 226 billion emails will be sent in 2017 and that’s not just every week, that is every day. If you don’t have a strong subject line, you will never be opened, or worse sent directly to the spam folder or trash bin.
It’s Still Number One
More than 72 percent of buyers say email is the first choice when it comes to purchasing a product or service. When you implement email marketing into your business strategies, you will be opening the door to clients and customers you may not be able to communicate with on social media or through direct mail.
Interact with your Subscribers
Most people would agree that a website is much more appealing than an email. Make your emails more interesting with clickable content and moving elements. Gmail and some of the larger ISPs are now supporting interactive email. Ask Knoxweb how to incorporate moving elements and clickable content into your next email blast.
Easy to Scan and Read
If you don’t want to lose out to the competition, make your emails easy to scan and read. Most of your subscribers don’t have time to read a lengthy description about your new product or service. If your email is opened and it contains an overwhelming amount of text, it will probably end up in the trash bin. Use descriptive keywords and get to the point. There is nothing worse than a deceptive email.
Personalize your Email
When you personalize your email, you have a better chance of having a subscriber, or a new potential client open it. Personalized emails have a 29 percent better unique open rate with an astounding 41 percent click through rate.
When you personalize your email, you are humanizing your company and your brand. Knoxweb recommends dynamic email content that is personalized and subscriber based off the data that the subscriber has already provided.
Call to Action
Put your call to action at the top of your message. As you will have learned emails that are easy to read and scan will increase your engagement, however, it is imperative that you place your call to action at the top of your email. Place your button at the top of your message and you will see a better click through rate.
If you would like to learn more about email marketing, call or click and schedule an appointment with the web-marketing experts from Knoxweb, you will see a better return.
Call or click for more information regarding your email marketing campaign now.