Tag Archives: East TN Facebook advertising

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Facebook Advertising 2018 What you Need To Know

Facebook Advertising

Facebook Advertising has certainly improved over the years and only promises better results in 2018. According to Knoxweb, Facebook just may be the place to put your advertising dollars in the New Year.

When Facebook first showed its face in 2004, the Facebook Advertising platform on the most popular social media site in the world had just begun. Fast forward to 2017, and the King of social media has become the most phenomenal social media marketing platform in digital marketing history.

2018 promises to be an even bigger year when it comes to advertising your business or organization on Facebook.

Followers of the Knoxweb Blog will know that video is the most popular platform for online advertising and for Facebook Advertising. In fact, people who use Facebook watch more than 150 million hours of video clips every day. As a result, FB has been improving its in-house video players offering both organic and video content ad buyers a much better avenue to show video.

Speaking of organic, according to Knoxweb, video clips on Facebook for Facebook Advertising will receive 135 percent more when it comes to organic reach. Your business can improve its paid posts and organic reach by posting thoughtful promotional videos that will convert potential customers into buyers.

With the help of Knoxweb and Video Grabber, you can improve your prospects and your engagement. People who use Facebook will also remember a message with a video more so than a text or even a photo. People remember a video clip seven times more than text.

Video Grabber allows you to use different ad techniques to boost your brand online with ad formats that will attract the attention of your demographic, but it’s not just video that can help your social media marketing in 2018. According to Knoxweb there are several ad formats used by Facebook for Facebook Advertising.

Some of the ad formats to look for include:

Slideshow ads-These types of ads use lightweight video that loads faster. Slideshow ads are also a great transition for businesses that want to produce more video.

Carousel ads-These types of ads use multiple offers or multiple images at the same time. This gives the user a richer experience.

Collection ads-These types of ads allow potential customers to browse through multiple informational pages or products in the app. This allows for less friction.

Dynamic ads-These types of ads use single ad templates to advertise multiple products or to create different segments or customized pitches.

Canvas mobile ads-These types of ads transform Facebook ads into a single image or video scrolling experience that is perfect for showcasing your business or organization.

Link ads-These types of ads include customizable CTA buttons that are used to direct prospects to your website, offer, or a landing page. Not only do link ads encourage participation, they also increase your conversion rate.

Lead ads-These types of ads capture leads directly avoiding the need to leave the ap. Understanding what types of ads are best for your best will see a better ROI.

2018 will be here before you know it, and if you want to improve your ranking and your sales with Facebook Advertising, call or click and talk to Knoxweb about social media marketing. It really can help your business or organization grow.

Call or click for more information regarding Facebook Advertising today.

Facebook Advertising Organic or Paid

Facebook advertising

Facebook advertising is more important than ever with businesses and organizations clamoring for top position in the feed. However, is paying for Facebook advertising the way to go, or should you try your luck organically?

Knoxweb are the experts when it comes to the World Wide Web and know what is going on when it comes to social media. Social media has grown rapidly and is the new law of the land and if you are unsure about the beast that is social media, call, or click and schedule an appointment with the experts from Knoxweb who can help you come up with a social media marketing plan, including Facebook advertising.

So what’s The Difference?

Organic advertising is free advertising. When you post on your social media pages, you are hoping for an organic response. In other words, you are hoping to attract potential customers without paying for it.

Paid for advertising is exactly that. You pay for ad space on social media feeds. Facebook, Twitter, Pinterest, YouTube, Instagram, Snapchat, and LinkedIn, to name just a few. All of these social media websites offer ad packages to suit most budgets.

Knoxweb explains that in a nutshell, Organic reach means the total amount of unique visitors who saw your post through distribution that was unpaid. Paid reach means the total number of unique visitors who saw your post from your paid advertorial.

If you are already posting on Facebook organically, but have noticed a drop in your reach, you can track your organic traffic. Just go to your Posts tab, click on see more and you can check out your older posts. You can track all of your post reaches by selection organic/paid from the drop down menu where is says reach.

Make sure that you check out the last three months at least so that you can see why your reach is declining. You can also look at ways to improve your organic reach results. Knoxweb recommends that you:

Publish Content that is Evergreen

In other words, post content that is useful and relevant 12 to 18 months from now. Remember the lifespan of your posts depends on usefulness and how many times people will like, comment and share. Evergreen content remains relevant and fresh for longer periods.

Quality not Quantity

Content overload is real and if you are one of those people who finds it necessary to post four or five times a day, you could be annoying your fans, so much so that they may even un-friend you and take their business elsewhere. You do not need to post high volume every single day to get people to take notice. Work smarter, not harder. Create meaningful and thought provoking content that people will love to read. More posts doesn’t equal more love.

There is no hard and fast rule when it comes to how many times a business should post on Facebook each day. Some experts say two, while others say three times is the perfect number.

The bottom line is Facebook advertising, whether it is organic or paid does work, and if you aren’t using it, your business isn’t reaching its full potential.

If you would like more information regarding Facebook advertising, or any other social media marketing, call or click and speak to an expert from Knoxweb today.