Tag Archives: Digital Marketing

Are You Still Doing Digital Marketing Yourself?

Doing your own digital marketing isn’t the smartest thing in the world. Not only does it take you away from your job, but it could also hurt your business.

digital marketing

Knoxweb are digital marketing experts whether you want to improve your SEO or build a mobile responsive website. When it comes to making a difference on the web, Knoxweb will help you get there.

What Knoxweb Has to Offer for Digital Marketing

Since 1996, Knoxweb and the team of experts have shown businesses how to incorporate the digital world into their conventional way of thinking. Most web development companies in Knoxville have gone by the wayside because they didn’t keep up with technology.

The team are highly skilled and on the cusp when it comes to new ways of digital thinking. From web design and development to search engine optimization, social media marketing, professional blog writing, and video production, Knoxweb is the only name to consider for all things digital.

You Already Have a Great Website

You may have an awesome website that is mobile responsive and easy to use. However, if no one sees it, your business won’t grow, in fact, it could suffer for it. Your competitor may have a simple mobile responsive website that isn’t half as great looking as yours, and while this may have you scratching your head, there is one simple explanation, digital marketing.

As digital marketing experts, Knoxweb has the tools to grow your business with SEO tactics that are up to date and current. If you follow the Knoxweb Blog, you will know how search engine optimization has changed over the years.

How Do I Make Digital Marketing Work for Me?

For digital marketing to work for you and your business, you need to advertise. Whether you purchase Google Ads or incorporate social media marketing into your business, advertising is a must in the digital age.

With so many advertising avenues available, it takes an expert to locate the best avenues for your marketing dollars. Knoxweb will analyze your date to determine where your ad dollars would work best on the web. If your target market is female, Pinterest may be a better option than Facebook. If you are targeting millennials, Instagram or Facebook may be the place to put your cash.

Digital Marketing is More than Emails

These days digital marketing is more than sending out an email blast. In today’s world, consumers are turning to their Smartphone’s to answer text messages from small and large businesses. Whether you are a dentist reminding patients about a dental appointment or a clothing designer who is releasing a new line, text messaging for business is the best way to connect with consumers. Adding video to your text messaging will also boost your return rate, as everyone loves video. According to Knoxweb, video is more popular than text.

Professional blogging is one of the keys that opens the floodgates when it comes to search engine optimization and digital marketing. With well-written blogs, your content can be shared all over the web increasing your rank. Google and the other search engines love fresh content. Adding a new entry every week to your website will boost your rank.

I’ve Tried Digital Marketing Myself and it Doesn’t Work

Unless you are an SEO expert or a wizard at building mobile responsive websites, you haven’t tried it all. Search engine optimization takes years of know how. The professionals from Knoxweb are SEO experts and have the knowledge to help you climb to the top of the search engines.

Even if you consider yourself to be a professional writer, you won’t get a lot of subscribers if you don’t know SEO or SMO. Every writer from Knoxweb has been trained to add thoughtful keywords and keyword phrases into the text. This allows Google and the other search engines to locate you and your business.

Social media marketing also takes experience. If you think random Tweets and posts will get you more business, think again. It takes a well thought out plan to win the hearts of social media fanatics.

A Professional Touch with Digital Marketing

It takes a professional touch when it comes to digital marketing. Call or click and schedule a no obligation consultation with the experts from Knoxweb. You really will see a difference in your numbers.

Call or click for a consultation today.

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

Digital Marketing Tips 2018 That Will Boost your ROI

If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.

digital marketing

If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.

The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.

Create a Good Content Strategy

Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.

Use Email Marketing more Often

Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.

Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.

Optimize for Voice

One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.

Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.

It’s All About Mobile

Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.

Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.

Call or click today.

Social Media Marketing Strategies that Work

social media marketing

Social media marketing is the best way to give your business or organization a voice, and if you are looking for some help with your online marketing, Knoxweb can help.

Since 1996, Knoxweb has been helping companies all over East Tennessee and beyond boost their SEO with the best digital marketing techniques in 2017. Of course, this includes social media marketing. Knoxweb is constantly keeping up with the ever-changing world of online marketing and can help your business grow.

If you follow the Knoxweb Blog, you will know that social media marketing takes effort and of course, time. Facebook, Twitter, Pinterest, Instagram, and other social media platforms have more than 50 million business pages and control a massive portion of online activity.

Below are a few reasons that you should consider social media marketing in your online strategies.

Brand Visibility-People who use social media have fully integrated their favorite pages and platforms into their lives. One of the best ways to position your message is where your users congregate. TV commercials and magazine print ads used to be the prime target for promotion, but considering most people visit their social media pages instead of watching TV; social media marketing is one of the best strategies.

Active against your Competition-If you have not created social media pages for your business or organization, you can bet that your competition has. One of the best ways to see what your competition is doing is to check out their social media pages. Find out what posts are getting the most likes, comments, and shares and do something similar. Just be sure that you make your content unique.

Keeps your Brand Honest-The internet is chocked full of rumors and lies, but social media allows customers and potential clients to have a voice. User generated social media content, likes, comments, shares, tagging and additional features allow your users to voice their thoughts. Although this may sound like you are opening up a can of worms, it is actually good for your business or organization. Even negative reviews and comments can help your business. When you use negative comments to your advantage, you can improve your customer relations and your SEO.

Community Involvement-Social media is one of the most popular online activities and when you participate by responding to comments, you are engaging with your customers and potential clients. Knoxweb can show you how to create a powerful social media marketing campaign that will increase your profits.

Brand Relevancy-Social media is much more than connecting with family and friends. Smart business owners are using Twitter, Facebook, Pinterest, Instagram, YouTube, and other social media platforms to get their voice heard. When you share and post articles that are relevant to your industry, you will see your fan base increase and become an influencer.

If social media marketing has eluded you, call or click and schedule a no obligation consultation with the digital marketing experts from Knoxweb.

You really will see a difference in your online presence and your SEO. Call or click and talk to Knoxweb today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.