Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.
Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.
Below are some more digital marketing mistakes to avoid at all costs.
Putting Your Audience in One Box
Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.
Being Inconsistent with Digital Marketing
Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.
Being Spammy, Aggressive or Scary with Digital Marketing
If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.
Being Socially Inept with Digital Marketing
If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.
Not Producing Fresh Content
Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.
Ignoring New Digital Marketing Technologies
Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.
Assuming Everything is Fine
If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.
Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.
If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.