Tag Archives: Digital Marketing Knoxweb 2019

Digital Marketing and Organic Marketing in 2019

Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.

digital marketing

Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.

In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.

Why Organic Marketing isn’t Working Anymore

Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.

Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.

Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.

How to Incorporate Organic Marketing in 2019

Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.

Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?

When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.

Use Linked In for Organic Digital Marketing

Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.

Building Communities with Digital Marketing

Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.

When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.

Leverage Your Strengths with Digital Marketing

When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.

2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.

Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.

Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.

Call now.

Digital Marketing 2019 are You Ready for It?

If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.

digital marketing

Digital marketing continually changes, and that was certainly the case this past year.

2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?

Digital Marketing and Social Media

Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.

Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.

AR Technologies and Digital Marketing

With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.

Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.

Personalize Your Digital Marketing

These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.

Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.

Google Search on a PC is Old Hat

The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.

Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.

Visual Search for Digital Marketing

Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.

Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.

Make Your Presence Known with Digital Marketing

People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.

Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.

Influencers Drive Traffic

Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.

Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.

Bend with Digital Marketing Strategies

It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.

A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.