Tag Archives: Digital Marketing Knoxville

Internet Marketing Is it Overwhelming You?

These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

internet marketing

Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

Creative Digital Marketing Tips That Yield Results

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

digital marketingMake sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Facebook is Great for All Businesses

Word of mouth advertising has reached a whole new level thanks to Facebook. The social media channel allows you to recommend products and services to friends who will recommend them to their friends. Social media is one of the strongest forms of digital marketing.  Although you won’t generate millions of fans overnight, Facebook is a powerful tool, especially when you incorporate Facebook Ads into the picture.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

The world of digital marketing doesn’t have to be a scary place. Call Knoxweb who can help you create a strong and effective online marketing campaign that will yield results.

Call for a no obligation digital marketing consultation with Knoxweb today.

5 Digital Marketing Tips for Small and Large Businesses

Digital marketing has certainly changed the way large and small businesses conduct themselves on the World Wide Web.

digital marketing

Social media marketing, video marketing and marketing with text are just some of the newer ways people are telling the world about their products and services.

According to Knoxweb, People used to rely on one or two websites to look for products and services and rarely shopped online. Those websites were used to research something that they would have to purchase at a bricks and mortar store. Fast forward to today and you will find multiple websites where you will find what you are looking for. The information that is available on products and services is nearly endless.

These days the power of digital marketing lies in the hands of the user because of limitless data available including product reviews and how to videos. In the past businesses held the power when it came to closing the deal.

Today customers can locate the information they need without ever speaking directly to the business. This makes a company’s outreach much more difficult. The most important part of digital marketing is convincing the purchaser to make the sale, especially when they know all there is to know, and more, about your products and services. Ask Knoxweb how.

Below are 5 Digital Marketing Strategies You Can Use

Digital marketing needs to provide value to the customer because these days you’ll be lucky to hold a potential customers attention. What you do in that amount of time is up to you. Knoxweb recommends that you offer your audience value. Perhaps a free item, an interesting video, or a special offer. Don’t execute the sale at the get go. Focus on customer communication. If you begin your dialogue, the sale will naturally follow through.

Content is Key for Digital Marketing

Thanks to social media, it’s getting more difficult to capture the attention of your target market. With pop ads and paid video ads on Facebook and Twitter, it’s tough to be unique. When you offer entertaining and educational content to your users, you will be seen as genuine because you are captivating your audience.

Use More than One Channel

People spread themselves thin on the World Wide Web. Most visit Facebook, LinkedIn, Pinterest, Twitter, and YouTube while others head to Snapchat or Instagram. You want to make sure that you are optimizing your content on social media, in your email messages and your business text messages.

Analytics for Online Marketing

For the highest ROI Knoxweb recommends data examination. You want to review the KPI’s in order to determine what impact your online marketing campaign is having. With analytics, you can test your content without spending a fortune.

SEO is Vital

If you want your customers to see your awesome content you have to get the word out. Knoxweb are the Search Engine Optimization experts and can come up with a customized plan that will increase your rank on the search engines. Knoweb uses keywords and keyword phrases that are pertinent to the content. Because users and the search engines will pick up on those keywords you will be rewarded.

Customer Focus

The focus should always be on the customer. Market and sell your products and services to your customers needs, not the needs of your company. When you allow your digital marketing campaign to be swayed in the wrong direction, you will lose business.

Having a solid digital marketing campaign is essential. Knoxweb will put together a strong online marketing campaign to use across all platforms. These will include direct mail, email marketing, and business text messaging campaigns.

For the best digital marketing advice, you can’t go past Knoxweb. Knoxweb has been helping small and large businesses change and grow with technology and can help you get there as well.

Call or click for more information regarding digital marketing today.

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.

Digital Marketing Has Certainly Changed

digital marketing

Digital marketing has certainly changed over the years. Thanks to Mark Zuckerberg and Facebook, there is much more to marketing than email and direct marketing, billboards, the yellow pages and brochures. Smart and savvy business owners understand how vital it is to optimize all of your content online to increase sales.

Knoxweb, who has been in the web business since 1996, are well aware of how much digital marketing has changed, but thankfully, the team from Knoxweb is right on target when it comes to digital marketing.

The World Wide Web has changed many industries, but very few have changed as much as marketing. If you had told professional marketers in 1996 that they would be able to monitor campaigns in real time in a couple of decades, they would have thought you were crazy.

The Dark Ages

Twenty years ago, it was all about static billboards and TV ads. Search Engine Optimization didn’t exist. There was no Facebook, Spotify, or YouTube. At that time, the internet was barely old enough to handle more than those annoying flashing textboxes. Even 10 years later, there was no iPhone, Twitter or Instagram. SEO was around, but digital marketing experts really had no clue about what it meant and where it was going.

Keeping up with Technology

One of the most important parts of Knoxweb’s strategy is keeping up with the latest technologies. The team from Knoxweb never stops learning and regularly attends seminars, workshops, and classes to learn everything there is to know about digital marketing.

When you schedule a consultation with Knoxweb you can be assured that everything will be discussed, including your online presence. If you are still using a website that is more than a decade old, you could be hurting your bottom line.

The Importance of being Mobile Friendly

If you follow the Knoxweb blog, you will remember that Google started penalizing businesses and organizations that did not have a mobile friendly website. Nearly two years later, the anniversary is in April, some companies still don’t get it.

Are you being rewarded?

According to Knoxweb, relying on an outdated website can really hurt your ranking on the search engines. Because mobile device use is now more widespread than desktop or laptop use, Google rewards businesses and organizations that have come to the party with a responsive mobile website.

If you are still happy with your website that looks horrible on an iPhone, you are truly living in the dark ages. However, a mobile website is only part of the picture when it comes to digital marketing.

Pulling it all Together

Knoxweb can help you pull your entire marketing campaign together with sound marketing strategies that include social media marketing, video marketing and much more.

Digital marketing is continually evolving, but unfortunately, most businesses and organizations aren’t keeping up with the times. Knoxweb has the tools and the technology to keep your company on the cutting edge of digital technology.

This year do something about your online presence with a sound digital marketing campaign that includes social media, video marketing, email marketing, e-newsletters, and much, much more.

You really can boost your online presence with the help of Knoxweb. Call or click and schedule a no obligation digital marketing consultation with the professionals from Knoxweb.

Call or click now.