Tag Archives: Digital Marketing Knoxville

Customer Service and Digital Marketing in 2019

The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Stop Battling Digital Marketing and Work with a Professional

If you are constantly knocking your head against a brick wall when it comes to your advertising budget, you aren’t alone. According to Knoxweb, the leaders in web development and web design, most people aren’t sure where to spend their cash.

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In the past, it was a no brainer. You chose TV, radio, direct mail, print, billboards, or the trusty yellow pages. Back then, there was no such thing as digital marketing. My how things have changed.

Digital Marketing a New Way to Advertise

In addition, twenty years ago, most analysts couldn’t have predicted what is happening in the world of digital marketing. With text and voice recognition marketing, social media marketing and email marketing added to the dwindling conventional marketing platforms it’s tough to make the right decision.

If you are a subscriber to the Knoxweb Blog, you already know how digital marketing has changed advertising. These days the Yellow Pages are delegated to the fire pit while door to door selling has become passé.

Digital marketing has opened new doors. Internet marketing has changed everything. From Google ads to social media advertising you can easily spread your advertising budget thin to the point of non-existence. Thankfully, digital marketers have the knowledge and experience to put your ad dollars in the right place.

Get Out of Your Comfort Zone with Digital Marketing

Video Marketing

One of the most powerful ways to boost your presence is with video. Ask customers for testimonials or shoot how to videos. Show your products and services in action and you will see in an increase in sales. Film a video that shows your brands best assets. Whatever you do make sure you have a solid script and storyboard.

AI Marketing

AI Marketing is set to take control. Alexa and Siri are two of the most used names in households today. If your business isn’t optimized for artificial intelligence, you are missing the boat. Ask Knoxweb, who has been in the business since 1996, how you can incorporate smart AI marketing into your overall digital marketing campaign. It’s new it’s different and it’s probably something your competition hasn’t delved into yet.

Text Message Marketing

Text messaging your customers, and potential ones, is an easy way to hold interest. With text message marketing you are bound to attract more business. Most people read every text message. Email messages are different. Firstly, it may never get opened; secondly, it will probably go in the trash folder.

Social Media and Digital Marketing

Putting your best efforts into social media marketing is a smart thing. When you advertise on various social media platforms, you are optimizing your content. In fact, when people like, comment and share your videos you will see an increase in your fan base. Furthermore, all of those shares are free advertising for your business. Just be ready.

Social media marketing can go viral in seconds. If you are not prepared for the onslaught of orders, the bad reviews generated will harm your brand. Any social media marketing campaign needs to be well thought out.

Putting up an ad with a video could get you thousands of views, especially if you add music and narrative. Just scroll through your feed and read the ads. Some have hundreds of thousands of likes and shares. Your business needs to be prepared.

Add Influencer Marketing to your Budget

People admire influencers. Just look what the  Kardashian’s have done for the brands they talk about. An influencer can be anyone from a nobody that supports your brand to a well-known celebrity who is a fan of your products and services.

Influential bloggers are also great assets to have in your digital marketing toolbox. Hire a guest blogger who knows your company. Most bloggers have hundreds of thousands of subscribers.

When you find the right influencer, you are branding your business.

The digital world has changed marketing forever. Has your business kept up with the times? Call or click and schedule an appointment with the experts from Knoxweb. Knoxweb will come up with a digital marketing strategy that will boost your end of year sales.

Call or click for a no obligation digital marketing consultation with Knoxweb today.

Digital Marketing are You Up to Date?

Digital marketing has certainly changed. In its infancy, the only way to advertise on the internet was with email marketing or those annoying pop up ads. Thankfully, times have changed with more than one way to advertise your products and services on the World Wide Web.

Why Do I Need Digital Marketing?

digital_marketing_KnoxvilleTimes have changed and although every business needs to advertise, where you put your ad dollars matters. Finding your target audience is easy when you work with a professional digital marketing company.

Knoxweb has been in the digital business for decades and since 1996, has helped companies just like yours grow with the times. From the days of conventional marketing to today’s cyberspace shopping, putting your products and services on the internet is essential. Without digital marketing, your business will suffer.

What is Digital Marketing?

Online marketing means advertising on various channels on the internet. Digital marketing means email, social media, websites, search engines, mobile apps, and text message marketing. Add voice recognition and artificial intelligence marketing to the mix and you will have an arsenal of tools that is ready to take the digital world by storm.

Getting started is easy when you work with Knoxweb. In addition to digital marketing, Knoxweb also creates beautiful websites as a home base for your entire online marketing campaign. The foundation for any digital marketing plan is your website.

I Have a Website that Doesn’t Help at All

If your website is doing you more harm than good, you probably have not optimized it for mobile use. If you follow the Knoxweb Blog, you’ll remember that Google started punishing businesses and individuals who did not have a mobile website.

Even four years later, companies are still using outdated websites that hurt their rank. People hate pinching and squeezing a Smartphone or tablet screen just to see your content. When your website is optimized for mobile devices, your digital marketing campaign works.

Spread the Word with Digital Marketing

Streaming content, social media and video marketing, and email blasts are just a few of the ways that you can market your products and services online. Fairly new to the digital marketing landscape, text message marketing and artificial intelligence marketing are growing at a rapid rate. People want answers quickly, which is why AI, voice recognition and text messaging are so popular. Having a solid digital marketing plan that includes all of the above gives you a better return on investment.

Ask Knoxweb how you can incorporate new forms of internet marketing into your overall campaign. When you optimize your content on multiple platforms, you have a better chance of reaching your target audience.

Use all Forms of Digital Marketing for Maximum Exposure

When you optimize your content online, you are reaching a larger audience. Share your weekly blog to social media sites, go live on Facebook, and shoot weekly podcasts. When you expose your company on the net, you will enjoy more fans, followers, likes, comments and shares.

Online marketing is imperative. However, Knoxweb explains that conventional marketing is also important. Postcards are an excellent way to share your website and social media sites. If you have a podcast or upload videos to YouTube regularly, tell your clients and customers about it.

With so many outlets in the digital marketplace, it’s tough to know where to put your advertising dollars. Working with Knoxweb takes the guesswork out of digital advertising.

Start Your Digital Marketing Plan Today

There’s still plenty of time to get back on track. Call and talk to the team from Knoxweb about a digital marketing plan. It really will help your end of year earnings.

Call for a no obligation consultation with Knoxweb today.

Digital Marketing Takes Planning are You Ready?

Digital marketing takes planning and is much more than sending out mass emails. A sound digital marketing strategy incorporates all forms of online marketing and beyond to get your message across to your demographic. If you are sending emails out on a weekly basis, are you sure your database has been updated? Are you certain your emails aren’t going straight to the junk mail folder?

Digital_marketing_Knoxweb

According to Knoxweb, having a digital marketing strategy in place eliminates wasted time and wasted money. When you work with the team from Knoxweb, you will be getting the best bang for your buck. Because Knoxweb has been in the web business since 1996, you can bet they understand the best way to market your brand online.

Digital Marketing and Mass Emails

If you follow the Knoxweb Blog, you will know that while mass emails do work, you need other online marketing strategies to really make them worth the investment. When you incorporate your email blasts with the rest of your digital marketing, you’ll see an increase in your social media fans and followers.

Social Media Marketing and Digital Marketing

Although Google doesn’t advertise the fact, social media posts do show up in a Google search. Although they claim there is no algorithm to allow this, something is certainly going on. When you regularly post on social media, your posts will be seen on Google. Keep that in mind when you Tweet and share on Facebook.

Video Marketing for Your Brand

Your head would have to be in the sand not to see the power of video marketing. Knoxweb explains that a strong video campaign using Video Grabbers literally, “Grabs,” the attention of your audience. When you promote your products and services, using video, you’ll see a higher return on your investment. Best of all, it doesn’t cost a fortune to shoot videos using Video Grabbers from Knoxweb.

Text Message Marketing for Smart Advertising

With billions of people texting multiple messages every day, businesses have jumped on the bandwagon with text message marketing. Text message marketing is the modern way to attract clients and customers. With text message marketing, your message won’t get sent to the trash file like it does with email. In fact, over 70 percent of people say they open text messages from businesses.

Digital Marketing and Artificial Intelligence

Syri, Alexa, and the other AI robots who answer questions from millions of people every day are just a fraction of the AI market. Clever marketers are using their products and services to answer a question from a consumer. Ask for a recipe and you will probably get a response that includes a brand name in the mix. AI marketing is the new way to promote your business. Ask Knoxweb how.

Voice Recognition and Digital Marketing

These days most people ask a question using voice recognition. In fact, 60.5 million people in the United States used voice recognition in 2018. Your business needs to be set up voice recognition marketing. Using proper keyword and keyword phrase placement is imperative when it comes to voice recognition marketing. If you aren’t using it, you may lose your rank on Google.

Digital Marketing and Content

Content still remains supreme in the eyes of Google and the other search engines. If your content is less than you will dip in rank. Adding a blog to your website, is a great way to spread your wings when it comes to digital marketing. You can share your blog on social media; send it via email or text messaging. You can even produce Vlogs and upload them to YouTube. There is no limit when it comes to digital marketing.

What’s Next with Digital Marketing?

Nobody knows what will be the next big thing on the net, but you can bet that digital marketing will once again be at the forefront. If you had told people ten years ago that they would be doing their Christmas shopping on their phone, they would have probably laughed.

If your digital marketing strategy is falling flat, call and schedule an appointment with the experts from Knoxweb. Knoxweb will put together a digital marketing plan that will give you a leg up on the competition.

Call for a consultation today.

How Digital Marketing is Changing Advertising

Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

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According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.

Internet Marketing Is it Overwhelming You?

These days you need to have all of your internet marketing ducks in a row. If you aren’t incorporating everything you possibly can into your advertising strategies, you’ll miss out.

internet marketing

Internet marketing now means video marketing, social media marketing, email marketing, text message marketing and more. Add to this your conventional marketing and you are probably overwhelmed.

According to Knoxweb, having a team onboard to help with your internet marketing is the best strategy to have and should be number one in your arsenal of digital marketing tools. Knoxweb has been in the internet marketing business since 1996 and knows more than a thing or two about the World Wide Web.

What Your Internet Marketing Needs to Include

Optimization. The key to a successful digital marketing campaign is optimization. For your online marketing strategies to succeed, you need to optimize your content. Share your content everywhere you can. The more places you post the blog, the more likes, and comments and shares you will get.

A Business Blog is a Must

If you have a business blog, and you had better, optimizing it on social media, in email, text messaging, and even your direct mail will yield better results. Add a snippet of the blog to your postcard message and you can bet people will be subscribing to your blog in droves.

A professional business blog writer from Knoxweb does the work for you. You won’t have to worry about your content as it will be thoroughly researched, written, and posted. Knoxweb can even optimize your content via email and social media.

Social Media Platforms

Without social media, your company won’t be doing the numbers it could or should be. However, knowing where to put your energies is also part of the process because blindly creating profiles on dozens of social media sites is a bad idea.

Knoxweb explains that it is important to focus your attentions on the demographic that you want to attract. Facebook has been and still is the number one place to put your social media marketing efforts; however, it isn’t as popular as it used to be with the younger groups.

Knoxweb keeps up with the trends pointing you in the right direction. If you have a product or service that you are marketing to the millennials, consider YouTube, Snapchat, or Instagram. Although Facebook still attracts 41 percent of the market, the others aren’t far behind. Consequently, it’s wise to do research.

Video Marketing and Online Marketing

Knoxweb cannot stress the importance of video for your internet marketing campaign. With Video Grabber and Knoxweb you and your company have the opportunity to create compelling content that will also attract your demographic. From script writing to final production and posting, your video from Video Grabber and Knoxweb is one of the best ways to optimize your content, but it doesn’t stop with your website.

Add Video to All of your Online Marketing Efforts

If you have been seeing video pop up on your text-messaging app, you are not alone. Thousands of small and large businesses are using text messaging to contact clients and potential customers. As a result adding video to your text messages communicates to your audience in a fun and entertaining way. Best of all, video text messages are nearly always opened.

Although text messages are opened more than email, Knoxweb recommends that you add video to your email messages as well. People are fascinated with video, especially when an interesting clip with a great title shows up in the in box. As a result, you’ll see a higher open and click through rate when you add video to your email messages.

It’s All or Nothing with Internet Marketing

You really do need to do it all when it comes to digital marketing. Knoxweb has the tools you need to create a bang up internet marketing campaign that will leave the competition in the dust. As a result, you will save money.

Your business will be at the top of the charts with fans, followers, and subscribers that you haven’t been able to attract in the past. With a great internet marketing campaign, people will find you through blogs, social media, video and email text messaging.

Want to learn more? Call or click and schedule a no obligation consultation with Knoxweb. Because it pays to be wise online.

You won’t believe the difference it will make in your ROI, call for a no obligation internet marketing consultation today.

Online Marketing Trends That Continue in 2018

The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

online_marketingBy teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted.  while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Knoxweb can incorporate programmatic marketing into your online campaign giving great results and an excellent ROI.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

Voice Control for Online Marketing

Alexa and Google Home are entrenched in millions of homes all over America. As a result, it’s apparent that consumers are quite comfortable having a microphone that is always on in their home. Businesses will soon be able to take advantage of voice control with the help of Knoxweb.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Make the best of the rest of 2018 and schedule a no obligation consultation with the team from Knoxweb. Your online marketing campaign is about to turn the corner.

Call Knoxweb today.

Creative Digital Marketing Tips That Yield Results

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

digital marketingMake sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Facebook is Great for All Businesses

Word of mouth advertising has reached a whole new level thanks to Facebook. The social media channel allows you to recommend products and services to friends who will recommend them to their friends. Social media is one of the strongest forms of digital marketing.  Although you won’t generate millions of fans overnight, Facebook is a powerful tool, especially when you incorporate Facebook Ads into the picture.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

The world of digital marketing doesn’t have to be a scary place. Call Knoxweb who can help you create a strong and effective online marketing campaign that will yield results.

Call for a no obligation digital marketing consultation with Knoxweb today.

5 Digital Marketing Tips for Small and Large Businesses

Digital marketing has certainly changed the way large and small businesses conduct themselves on the World Wide Web.

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Social media marketing, video marketing and marketing with text are just some of the newer ways people are telling the world about their products and services.

According to Knoxweb, People used to rely on one or two websites to look for products and services and rarely shopped online. Those websites were used to research something that they would have to purchase at a bricks and mortar store. Fast forward to today and you will find multiple websites where you will find what you are looking for. The information that is available on products and services is nearly endless.

These days the power of digital marketing lies in the hands of the user because of limitless data available including product reviews and how to videos. In the past businesses held the power when it came to closing the deal.

Today customers can locate the information they need without ever speaking directly to the business. This makes a company’s outreach much more difficult. The most important part of digital marketing is convincing the purchaser to make the sale, especially when they know all there is to know, and more, about your products and services. Ask Knoxweb how.

Below are 5 Digital Marketing Strategies You Can Use

Digital marketing needs to provide value to the customer because these days you’ll be lucky to hold a potential customers attention. What you do in that amount of time is up to you. Knoxweb recommends that you offer your audience value. Perhaps a free item, an interesting video, or a special offer. Don’t execute the sale at the get go. Focus on customer communication. If you begin your dialogue, the sale will naturally follow through.

Content is Key for Digital Marketing

Thanks to social media, it’s getting more difficult to capture the attention of your target market. With pop ads and paid video ads on Facebook and Twitter, it’s tough to be unique. When you offer entertaining and educational content to your users, you will be seen as genuine because you are captivating your audience.

Use More than One Channel

People spread themselves thin on the World Wide Web. Most visit Facebook, LinkedIn, Pinterest, Twitter, and YouTube while others head to Snapchat or Instagram. You want to make sure that you are optimizing your content on social media, in your email messages and your business text messages.

Analytics for Online Marketing

For the highest ROI Knoxweb recommends data examination. You want to review the KPI’s in order to determine what impact your online marketing campaign is having. With analytics, you can test your content without spending a fortune.

SEO is Vital

If you want your customers to see your awesome content you have to get the word out. Knoxweb are the Search Engine Optimization experts and can come up with a customized plan that will increase your rank on the search engines. Knoweb uses keywords and keyword phrases that are pertinent to the content. Because users and the search engines will pick up on those keywords you will be rewarded.

Customer Focus

The focus should always be on the customer. Market and sell your products and services to your customers needs, not the needs of your company. When you allow your digital marketing campaign to be swayed in the wrong direction, you will lose business.

Having a solid digital marketing campaign is essential. Knoxweb will put together a strong online marketing campaign to use across all platforms. These will include direct mail, email marketing, and business text messaging campaigns.

For the best digital marketing advice, you can’t go past Knoxweb. Knoxweb has been helping small and large businesses change and grow with technology and can help you get there as well.

Call or click for more information regarding digital marketing today.

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

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Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.