If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.
Digital marketing continually changes, and that was certainly the case this past year.
2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?
Digital Marketing and Social Media
Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.
Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.
AR Technologies and Digital Marketing
With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.
Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.
Personalize Your Digital Marketing
These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.
Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.
Google Search on a PC is Old Hat
The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.
Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.
Visual Search for Digital Marketing
Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.
Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.
Make Your Presence Known with Digital Marketing
People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.
Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.
Influencers Drive Traffic
Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.
Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.
Bend with Digital Marketing Strategies
It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.
A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.