Tag Archives: digital marketing 2018 Knoxweb

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

More Digital Marketing Mistakes that Will Kill Your Business

Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

digital marketing

Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.

Video Marketing Can Boost your Brand Exposure

Video marketing cannot be ignored. All you have to do is scroll through your feed on Facebook and you will find dozens of videos including product and how to videos from the competition.

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If you aren’t including video marketing in your overall digital ad campaign, your bottom line will pay for it.

What is Video Marketing?

Using video, you can build customer rapport by promoting your products and services. Video can be used to show your clients how to use a product, stream live events and create entertaining content.

Knoxweb are the video marketing experts and have the tools you need to create a strong video campaign that could go viral.

How Video Marketing Works

Video marketing works by driving traffic to your website. Marketing with video allows you to raise brand awareness while engaging with your customers at the same time. Data driven, this type of marketing allows you to track consumer engagement and monitor metrics.

How to Produce a Quality Video

With the power of Video Grabber from Knoxweb, you can produce an affordable video that tells your stories while engaging potential customers. Although there is no set time for video, shorter is always better. Knoxweb will create a powerful script and storyboard that will be a consumer attention grabber.

Publishing and Analyzing with Video Marketing

Knoxweb will show you how to optimize your content all over the web. When you embed video on your website, share it on YouTube and Facebook, you will be exposing your brand to more people.

People who like and comment on your videos will mostly likely share your content as well. Once your videos have gone live, Knoxweb will show you how to track your stats and metrics. As a result, you will be able to determine what works and what doesn’t.

Video Marketing Benefits

  • Connect with Potential Clients
  • Build your Brand
  • Great for SEO
  • Better Consumer Retention
  • People Love Video
  • More Clicks using Video in Email
  • Better ROI

Video Marketing Challenges

Although you still need good equipment and a good production team behind your efforts, it is much more cost effective to include video marketing than it used to be. Professional video with Video Grabber and Knoxweb is affordable and best of all, yields results.

Video Marketing Strategies

If you follow the Knoxweb Blog, you will know that video marketing is about planning. When you plan, test, analyze, and finalize, you will see results. Knoxweb can help you produce engaging videos that will align your sales funnel.

Before you begin, ask yourself what purpose the video has, who your audience is, and how the video will help your long-term digital marketing goals. Knowing the answers to those questions before production will help your overall strategy.

Knoxweb recommends that you develop a strong marketing strategy that outlines the purpose of each video. You want to be clear and concise for every type of video whether it is a how to video or an experience video. An explainer video will be different from a new product launch or customer review video.

Video Marketing Makes Sense

Marketing in 2018 is much more than words on a page. Sixty five percent of the population learns visually. While thoughtfully written blogs will bring you leads, incorporating Video Grabber into your digital efforts will speed up the process.

Knoxweb explains that video is about 50 times more likely to rank organically than text. However, it is important to product high quality videos that are beneficial to your overall digital marketing campaign.

If you would like more information regarding video marketing for your brand, call or click and schedule an appointment with the video production team from Knoxweb. Knoxweb will help you grow your business with a powerful video marketing campaign. As a result, you will see a better return.

Call for a no obligation consultation with Knoxweb today.

Digital Marketing Tips 2018 That Will Boost your ROI

If digital marketing makes your head spin, it’s time to call the team from Knoxweb for a digital marketing consultation. Times have certainly changed since the advent of digital marketing, and if you aren’t up on the latest tips and tricks, you could be losing business.

digital marketing

If you subscribe to the Knoxweb blog and like us on Facebook, you will know that it is vital that you remain active across all channels, including social media if you want to stay ahead of the competition. Using proven digital marketing techniques with the help of Knoxweb will get you more likes, comments and shares. When you stay active you will also increase your chance of the all important conversion.

The World Wide Web is a million years from where it used to be, and now that mobile usage is taking over the globe, it is night and day from where it was even five years ago. According to Knoxweb, who has been in the digital marketing business since 1996, there are some tips that you can use to increase your presence on the web.

Create a Good Content Strategy

Online content marketing will always dominate internet. While traditional advertising will never go away, consumers are much more inclined to learn about a new product or service on the web. Potential buyers would rather read a blog or watch a video than be bombarded with pop up ads they aren’t interested in. Just make sure your content is unique. You want to come up with new content using video, text, and pictures that people have not read about or seen before.

Use Email Marketing more Often

Email marketing is still a viable form of advertising, and although it may have lacked a bit of luster a few years ago, it has made a comeback thanks to video technology and other digital marketing techniques that will increase your click through rate. Ask Knoxweb how you can increase your email marketing ROI with a sound digital marketing campaign that includes video.

Mobile technology has also improved email-marketing click through. Most people will open an email on their cell phone immediately. Think about that the next time you are trying to decide between a direct mail campaign and a digital marketing campaign.

Optimize for Voice

One of the biggest trends back in 2017 was the introduction of Virtual Assistants and Smart Speakers. These days Alexa is the most popular name in the household with voice recognition devices that allow people to search for things on a whim. Add voice search and Al phones to the mix and voice search is quickly emerging as the number one search method when people are at home or out and about.

Knoxweb recommends that you incorporate long tail phrases and keywords into your content. When a user does a voice search they’ll say, “Find small business digital marketing tips.” With the rise in popularity of these digital devices, voice search will certainly go along with the trend.

It’s All About Mobile

Knoxweb cannot stress the importance of digital marketing in 2018. Everything you do must be optimized. Your website content, including your e-newsletters and ads need to be fully optimized for Smartphone’s, Tablets, and Smartwatches. In 2018, you are committing business suicide if you aren’t catering to the mobile market. Not only does it hurt your presence on Google and the other search engines, but it also damages your business and brand.

Never be afraid to try something new and get out of the comfort zone. Coming up with new ideas for your online marketing strategy is the best way to improve your presence and your ROI. Not sure how? Call or click and talk to Knoxweb. The team of professional digital content marketing strategists can take your brand to the next level with sound digital marketing techniques that will increase sales.

Call or click today.