Tag Archives: business blogging Knoxville

Is Your Business Blog a Non Event?

business blog

If Google has relegated your business blog to the, “Bone yard,” you probably haven’t updated if for a while. You may have been gung ho in the beginning, but unless you keep up with your business blog, Google will penalize you for it. As they say, “If you build it they will come,” and that is certainly the case when it comes to a business blog.

Knoxweb begs to differ with the so-called experts claiming blogging is dead, and although that may well be the case when it comes to personal blogs, maintaining your business blog is priceless when it comes to your online presence.

Google loves fresh content and if you follow the Knoxweb blog, you will know that the algorithms don’t factor social media into search engine ranking, at least that is what they powers that be at Google say. With that being said, you must have the time and the energy to update your business blog on a regular basis. Bi-weekly, weekly and monthly blogs will help you rise to the top of the search engines, and best of all, it can be done organically.

When you optimize your content with fresh, educational, and interesting blogs Google and the other search engines will reward you for it.

Should Every Company Have a Business Blog?

If you want the search engines to take notice of your business, a blog is essential. When you post regularly on your business blog, you will be boosting your SEO, especially when you start sharing on Twitter, Facebook, and YouTube. Sharing your well-written professional blog will get you more likes, comments, and shares.

When you include a well-written business blog in your website, you are positioning yourself as a true business leader in your field whether you are talking about your products and services or posting a How to Vlog. Once you start sharing your blogs and videos, you will begin to build a community who will start to follow you and look forward to your weekly blog. A blog for business also allows you to talk about new trends that affect your business or organization.

Honestly, there are very few companies that won’t see results from a well-written business blog. A blog will help you build your brand across multiple platforms allowing you to target your demographic.

How Much Time Does It Take to Write a Blog/

Blogs are very labor intensive. If you are having trouble coming up with new ideas six months after you started your blog, you just may quit all together.

A professional blog writer will come up with fresh topics that are well researched and original. Every post will be optimized so that Google will find you. Search Engine Optimization is a big deal and if you aren’t fluent in SEO or SMO speak your blog could actually hurt your business. You may be an expert in your field, but unless you are a professional writer, it could harm your reputation.

What Happens if I haven’t Updated my Business Blog?

If your blog is a few years old and you stopped updating a few months after the launch, Google and Bing will be disappointed. A blog that is active and thriving will attract new potential clients and customers. If you blog every once in awhile, it will make you seem disinterested in your own blog. You must have the time and the energy to write regular blog posts. If your company’s blog is out of date, talk to Knoxweb about a professional business blog writer. A re-launch of your dead blog could be just what your business needs to increase your fan base.

When it comes to your online presence, a blog is essential. Call or click and talk to a team member from Knoxweb who can help you come up with a strong online marketing strategy that includes a professionally written business blog.

A professional business blogger from Knoxweb is ready to handle your business blog.

All you have to do is call or click.

A Professional Business Blogger for Social Media Presence

professional business blogger

A professional business blogger is essential. When you include a professional blog in your website, you can optimize it all over the World Wide Web. When done properly, your business blog will gain traction through social media, newsletters, and email blasts. When you optimize your business blog, you can also increase your fan base and your followers.

Social media is one of the best places to post your business blog. You can boost your subscriber base and throw the net out to people and places that you couldn’t in the past. With a professional business blogger onboard, you will begin to see results with unique and interesting content that your demographic will love.

Below are a few reasons to include social media in your overall online marketing strategy:

Link Sharing on Social May or May Not Rank

If you are a subscriber to the Knoxweb blog, you will know that a link to your social media might or might not improve your search engine rank. However, with that being said, Google does consider links that are published on your social media accounts, such as a business blog, to be credible when it comes to back linking. Knoxweb and other web development companies believe that linking back to your website using social media will have an impact on your overall ranking. According to Google, Twitter and Facebook pages are like any other page in the Google web index. If something is shared over and over again, it will make an impact in the search engines.

Profiles Rank

While social sharing may not have an effect in the search engines, your social media profile, including your business profile, will influence the search engines. Some profiles are listed at the top of the search engines. Do a search on a big corporation such as GE, and you will find the business profile in the top ten of the search engine listings. Social media channels are also more personal than your company website. Through social media, users can get to know your brand and your personality straight away. If a social media page should pop up before the website listing, chances are, that consumer will click on your social media link profile page.

Social Media Really is a Search Engine

These days’ people will go to Facebook to look something up. If someone is already on Twitter or Facebook, they will discover your content and your brand with a distribution mobile ap. Brands that have unique and beautiful content can benefit from visible content on both Instagram and Pinterest. The bottom line is that users are likely to open your Facebook or Twitter page to quickly scan what kind of web presence you have on the social media channels.

Nothing Lasts Forever

Just because Google is denying that social signals don’t influence your search engines right now, doesn’t mean it won’t in the future. Social media is becoming more important every day, especially when you consider that guest blogging and link building is becoming less reliable. It just makes sense that the search engines are going to take you to the popular sites and these days that seems to be social media.

A business blog is one of the best ways to optimize your content across all platforms, including social media. With a professional business blogger, you can rely on thought proving content that the search engines will love.

If you have been considering a professional business blogger, call or click and schedule an appointment with the experts from Knoxweb. Knoxweb can help you come up with a solid online marketing strategy that will get you results.

Call or click now for more information regarding you online marketing strategy with a professional business blogger from Knoxweb today.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

A Business Blog for Organic SEO

business blog

A business blog is one of the best ways to optimize your content, and if you are up to your ears in Facebook posts, Tweets and Instagram photos without any results, talk to Knoxweb about a business blog for your business.

Why Blogging for Business Works

Having a blog for your business tells your clients and potential customers what your business or organization is up to. You can tell your subscribers about a new product or talk about a service that you have just added to your list. With a business blog your clients and customers can be kept up to date, and best of all, you can share your blog on social media.

Optimization

Optimizing your content isn’t as easy as you may think. Knoxweb are the experts when it comes to Search Engine Optimization and will make sure to include appropriate keywords in your business blog posts.

When you share your blog across your social media platforms, you will see a boost in your search engine ranking. Google and the rest of the search engines favor social media and if your blog has good content that is full of keywords that users are looking for, you will be well on your way to seeing an improvement in your SEO.

Relevant Content

In 2017, it’s all about content that is valuable and relevant. When Knoxweb uses tags and names on its images, it helps structure your business blog. People are attracted to images and incorporating them into your blog will instantly transform your business blog into an article that is optimized and built for high ranking.

The business bloggers from Knoxweb know how to make changes that will affect your traffic. With a few hours of Search Engine Optimization work on your business blog, you could increase your organic search visitors by thousands or tens of thousands every year.

Vlogging

Video marketing is massive, and if you follow the Knoxweb blog, you will know how big YouTube and the new Facebook Live have become. YouTube may be known for video, but it is also the second largest search engine second only to Google, who happens to own YouTube.

When you add video to your business blog, Google will pay attention. Videos will bring life to your website and to your blog. In 2015, 46 percent of users who watched a video on a website took some sort of action whether it was surfing over to the company website, or purchasing a product. Today that figure is estimated to be at around 65 percent.

Showcase your Personality

Using videos and content, your blog will create a personality for your brand. When you humanize your business or organization, people will be more inclined to like, share and comment on your content.

Beat the Competition

Video is one of the most important components of content marketing. According to Knoxweb 90 percent of people who buy online, say that a video helped them put the item in the shopping cart. Studies have found that 64 percent of people who watch a video on a business website will buy the product or service.

If you would like more information regarding a blog for your business, contact the team from Knoxweb who can help optimize your content across the board with a professional business blog. Call or click and schedule a no obligation consultation with Knoxweb today.

Business Blogging for Social Media

Business blogging

Business blogging is imperative for your business, and if you follow the Knoxweb blog, you will know how important it is to your company or organization. Having a company blog will boost your credentials and your search engine results.

Business blogging gets your company noticed. With a business blog, you can tell your readers about new products and any new services that your company or organization is offering. Best of all, with the tools from Knoxweb, you can share your company blog on social media outlets.

Pinterest

Most people know what those little icons mean. When you see a big P on a web page, you automatically know that you can, “Pin,” the picture on your virtual pinboard. Pinterest is a great social media site where you can build a following by pinning your products and your services. You can even shoot videos to attract new clients and customers.

Facebook

That white F floating on a blue background is your direct link to Facebook. Your users can click on the icon and be taken directly to your Facebook business page. If you put that F on your business blog page, you will get new likes and shares that will help your business grow.

With Facebook Live, you can broadcast your business to fans and potential viewers. With Facebook Live, users will know about your big sale in real time. You can promote deeply discounted items or giveaway prizes to the people who come to the store from your Facebook Live broadcast.

Twitter

POTUS Donald Trump has really put Twitter on the map with the popular social media site attracting billions of users every day. That little bluebird icon will help people find you on Twitter.

You can tap into the Twitter potential by Tweeting about your business or organization. When you tweet, you can share it with Facebook and other social media sites. Just be sure to vary your posts to avoid, “Automatic posting.” Try to switch up your posts and tweets so that they are fresh and new.

Instagram

Owned by Facebook, Instagram is the best way to take pictures and videos and share them with customers and potential buyers. With Instagram, you can take pics of your products or show your audience a new dish for your restaurant. Whatever your business, Instagram can help your online presence. Ask your customers to take pictures and share them on Instagram. You can even offer prizes for the best picture posted on Instagram.

Of course, there are hundreds of other social media sites, such as YouTube, Snapchat, and LinkedIn, where you can share your business blog, unfortunately, it does take time, and that is where Knoxweb comes in.

Knoxweb can write your business blog and share it on the various social media sites that will help your SEO and your search engine results.

Social media is big with Google, Bing and the other search engines and if you are consistent with your social media, you will see a big boost in your ranking.

If you would like to know more about incorporating a business blog into your online profile, call or click and schedule an appointment with the business blogging experts from Knoxweb today.