A professional business blogger is essential. When you include a professional blog in your website, you can optimize it all over the World Wide Web. When done properly, your business blog will gain traction through social media, newsletters, and email blasts. When you optimize your business blog, you can also increase your fan base and your followers.
Social media is one of the best places to post your business blog. You can boost your subscriber base and throw the net out to people and places that you couldn’t in the past. With a professional business blogger onboard, you will begin to see results with unique and interesting content that your demographic will love.
Below are a few reasons to include social media in your overall online marketing strategy:
Link Sharing on Social May or May Not Rank
If you are a subscriber to the Knoxweb blog, you will know that a link to your social media might or might not improve your search engine rank. However, with that being said, Google does consider links that are published on your social media accounts, such as a business blog, to be credible when it comes to back linking. Knoxweb and other web development companies believe that linking back to your website using social media will have an impact on your overall ranking. According to Google, Twitter and Facebook pages are like any other page in the Google web index. If something is shared over and over again, it will make an impact in the search engines.
While social sharing may not have an effect in the search engines, your social media profile, including your business profile, will influence the search engines. Some profiles are listed at the top of the search engines. Do a search on a big corporation such as GE, and you will find the business profile in the top ten of the search engine listings. Social media channels are also more personal than your company website. Through social media, users can get to know your brand and your personality straight away. If a social media page should pop up before the website listing, chances are, that consumer will click on your social media link profile page.
Social Media Really is a Search Engine
These days’ people will go to Facebook to look something up. If someone is already on Twitter or Facebook, they will discover your content and your brand with a distribution mobile ap. Brands that have unique and beautiful content can benefit from visible content on both Instagram and Pinterest. The bottom line is that users are likely to open your Facebook or Twitter page to quickly scan what kind of web presence you have on the social media channels.
Nothing Lasts Forever
Just because Google is denying that social signals don’t influence your search engines right now, doesn’t mean it won’t in the future. Social media is becoming more important every day, especially when you consider that guest blogging and link building is becoming less reliable. It just makes sense that the search engines are going to take you to the popular sites and these days that seems to be social media.
A business blog is one of the best ways to optimize your content across all platforms, including social media. With a professional business blogger, you can rely on thought proving content that the search engines will love.
If you have been considering a professional business blogger, call or click and schedule an appointment with the experts from Knoxweb. Knoxweb can help you come up with a solid online marketing strategy that will get you results.
Call or click now for more information regarding you online marketing strategy with a professional business blogger from Knoxweb today.