Tag Archives: Business Blog Knoxville

Can a Business Blogger Help Your Business?

business blogger

A business blogger is more than important, a business blogger is vital if you want to optimize your content on the World Wide Web. When you hire a professional business blog writer, you can be assured that you will be getting the best content available regardless of your product or service.

Google Likes it Fresh

According to Knoxweb, fresh content is one of the best things you can do for your SEO. Posting unique and quality content on a weekly or monthly basis, some businesses actually post twice a week, you will be giving the spiders what they are looking for.

Every update that you post on your website plays an integral part when it comes to interaction with search engines, customers, and unique visitors. A business blog is considered a new page entry and help your ranking on the net.

If you have a static website, in other words, no fresh content, the search engines will see you as a, “Dead.” Without fresh content, the search engines will figure that you have nothing to offer, therefore, no life.

Fresh Content and Frequent Indexing

Fresh content may not give you a higher index, however, the more often you post articles, new web pages, and blogs, the more often search engines will stop and pay a visit to your website.

Search engines use robots, crawlers, or bots that are high tech programs that have been designed to scan the web. The crawlers index sites based on algorithms that are determined by Google and the other search engines. A professional business blogger will keep your site updated with unique, quality content that the search engines potential clients and customers will love. Without a professional business blogger, you could be penalized, especially if your content is poorly written, copied from another site, or stuffed with keywords.

The More Content the More Keywords

With fresh content, you are giving your business or organization the opportunity to use text that contains more keywords. Keywords rank high on the algorithm charts for ranking and indexing. With a professional business blog or article, you can optimize the text with keywords that will attract both the search engines and the visitors to your website.

A professional business blogger from Knoxweb will write fresh content that contains a different aspect of the industry each week concentrating on a different set of keywords or keyword phrases. Every time you post something new and incorporate those keyword or keyword phrases into the text, the search engines are going to find you. Just remember that Google doesn’t really care how many keywords are in your content. Google is searching for high quality unique content, and will give you the thumbs down if you stuff your content with keywords.

Of course, keywords are still a big part of SEO, but you certainly shouldn’t build an entire Search Engine Optimization campaign around a keyword phrase or keyword. A professional blogger will write quality content with keywords, but keywords and keyword phrases that are placed naturally into the text. Content that answers questions, offers an explanation, or offers quality information will help your SEO and your ranking on the search engines.

Google Really Really Likes Frequent Updates

As the King of the world when it comes to search engines, Google has a huge influence when it comes to website development, website design and of course webmasters. If Google rewards your website with a higher ranking, you can bet part of the reason is your frequent website updates.

If you frequently update your website, at least twice a week, Google will consider your website frequently updated. Googlebots continually crawl the web searching for updated and new web pages before adding the new content to the index. Updating frequently with valuable and reliable information will give you a much better chance of ranking higher on Google.

If you need a professional blogger to come to your rescue, call or click and schedule an appointment with Knoxweb. The team from Knoxweb has the knowhow and really can boost your SEO.

Call or click now.

Why You Need Internet Marketing in your Business Plan

online marketing

Internet Marketing seems to be changing on a daily basis, especially when you consider that Google rules the roost when it comes to marketing on the World Wide Web.

More Harm Than Good

According to Knoxweb, if you aren’t optimizing for both your audience and the search engines, you will do your business or organization damage. Knoxweb are the internet marketing experts and will make sure that your online presence is a good one.

During its infancy, the web only had a few options for internet marketing with companies still relying on the Yellow Pages and other old school ways of advertising. Direct mail has its place, but if you are not online shouting the praises of your business or organization, you will suffer for it. These days it’s all about optimizing your content across all platforms.

Blogging for Business

If you aren’t blogging for business, or don’t even know what that is, you haven’t been following the Knoxweb Blog. Having a blog for your business is one of the best ways to start optimizing across all platforms that include social media, email marketing, and even direct mail. A business blog really is the way to boost your online platform.

Why Blog?

Blogging helps boost your SEO. Every time you post a blog it will be logged by the search engines. That’s why weekly posts will help your Search Engine Optimization and can help you rank higher. The more posts you have, the better chances you have of being seen on Google and the other search engines. Once you have enough content you may want to consider a professional blog writer from Knoxweb to help you create Cornerstone Content.

What is Cornerstone Content?

If you have a weekly or even monthly blog, Cornerstone Content acts as a hub for more focused blog posts. CC is comprehensive, and best of all, the search engines love Cornerstone Content.

Cornerstone content should be the longest on your website. Anything from 1000 words to over 10,000 words would be considered CC, just make sure it is well written and doesn’t contain a bunch of keyword phrases that don’t make sense.

Evergreen-Cornerstone Content should be evergreen. In other words, your long form articles need to be written so that they read fresh. Articles on the World Wide Web don’t disappear and you want your content to read as if it was written today.

Keywords are Key-A professional blog writer from Knoxweb will write your content using high traffic keywords that target your demographic and your audience. A good business blog writer knows how to write using keywords and keyword phrases that will help build your online presence.

Updates-Although it isn’t normal practice to update your posts, especially if your only posting once a month, updating Cornerstone Content will always keep your articles relevant and fresh.

Internal Linking-With regular blog posts you can link to your Cornerstone Content that is relevant. Regular blog posts will help your Cornerstone Content.

Internet marketing should be left to the online professionals. Knoxweb, who has been in the business of making your presence shine online since 1996, and can take your business or organization to the next level.

So what are you waiting for? You really can achieve great results when you give the internet marketing reigns to a professional. Call or click now.

A Professionally Written Business Blog is Essential

professionally written business blog

If you follow the Knoxweb blog, you will know how important it is to have a professionally written business blog. Not only will a blog help your business grow, but it will also help you optimize your content across all platforms whether you have a restaurant in Gatlinburg that isn’t doing as well as you had hoped, or a new construction business that is just getting off the ground.

A professionally written business blog is the best way to share your content on social media. Facebook, Twitter, YouTube, Pinterest, Instagram, and Snapchat are just a few of the social media sites that enable you to share your content. When you add the social media icons to your blog posts, your content can be shared, and best of all, it will help with your SEO.

According to Knoxweb, blog posts that are shared will rank higher on Google, you just have to be sure that the content you share is unique and original and of course, mobile friendly.

Below are a few more reasons to consider a professional business blog:

Search Engine Optimization. Your professional business blog will boost your SEO. Google and the rest of the search engines love valuable and informative content rewarding you with a higher ranking.

More Clients and Customers-A professionally written business blog will bring you more customers. According to HubSpot, 60 percent of companies that blog will be rewarded with new business.

Your Voice will Be Heard

Although social media is powerful, a blog helps you create a community where you can talk about your new services. If you have a few new products in your lineup, sharing them on a personal blog will help you get the word out. A professional business blog will show off your brand while letting people know what your business or organization is really all about.

You are the Expert

A blog allows a professional writer to share your company’s expertise. You may want to shout the benefits of your business or organization to the world, but if you aren’t the greatest writer in the world, it may do more than harm than good. A professional business blog writer is well researched and can put pen to paper when it comes to marketing your products and services.

Communicate with your Followers-A professionally written business blog creates conversation between peers from your industry, prospects, and of course, customers. Comments help you improve business and can help increase your bottom line.

Content Marketing Strategies-A Knoxweb business blog can help your overall online marketing strategies. You may even get some free press if journalists who write about your industry notice your professionally written business blog.

A Reliable Source-Business blogs build relationships and can help with sales. If potential clients come to your website business blog for information, it may just turn into a sale.

Blogging Helps You Have an Edge-A professional blog writer will stay on top of the trends and news in your industry. Having a business blog that keeps up with the latest news will give you a leg up on the competition.

Your Story-A blog writer from Knoxweb can tell your story giving your potential clients and current customers a more personal look at your brand. A writer can tell readers why you do what you do and how your company can best take care of his or her needs.

Long Term Results-Because business blogs are published bi-weekly, weekly or monthly they will be logged by the search engines and available online for as long as the blog stays published.

Audience Insight-Google Analytics and other blog analytics allow Knoxweb and your marketing team to track its readers. You can see what blogs have been shared, how many click throughs you have and what topics are popular with your readers. You can even see what day of the week is best for your professionally written business blog.

If you would like more information regarding a professionally written business blog, call or click and schedule a no obligation consultation with Knoxweb today.

business blog

A Business Blog will Convert Leads to Sales

business blog

Adding a business blog to your website is a smart thing to do. However, according to Knoxweb, writing your own business blog could do more harm than good. When you hire a professional writer for your company’s website, you won’t have to worry about SEO or getting slapped on the hand by Google.

Knoxweb explains that a professional blog writer understands the complicated world of SEO and has the research and writing skills to help your Search Engine Optimization. A professionally written blog for your business will show off your products and services with well-written content that the search engines will love.

Every time your writer posts a blog, it is indexed with Google. If your blog is written for people and the robots on Google and the other search engines, you will be rewarded with a higher ranking, and best of all, it will be organic, but that’s not the only reason you should consider hiring a professional blog writer from Knoxweb.

Drives Traffic to your site and your social media pages

There are other ways to drive traffic to your website, you could type the name of the business or organization into the search bar, but that is only going to give you the users that are already buying your products and services. Typing a name in the browser bar won’t boost your website traffic. In short, social media and blogging will increase your traffic.

Search Engines

When you hire Knoxweb to write your professional business blog you will have an additional page indexed by the search engines. Unless you update your pages every day, you will not get the traffic that you want. When Knoxweb posts a bi-weekly, weekly, or monthly blog on your website, you will show up more often in an organic search. Written with appropriate keywords and adding links and pictures will help your business grow.

Social Media

Blogging also helps your business get discovered on Twitter, Facebook, Instagram, YouTube, Pinterest and the other social media sites. Share your blog on your social media business pages and other people will like, comment, and share. This will help expose your business or organization to a brand new audience that may have never heard of you before. When you post your blog on social media, you are throwing out the net even further, which may help you increase your earnings and your profit.

Great blog content can also help your social media presence. Instead of coming up with new content every time you post on social media, you can ask Knoxweb to post your weekly professional business blog to your social media pages. You will be strengthening your reach on social media with your blog content, which will in turn drive traffic to your website.

Traffic Conversion

A professional business blog from Knoxweb can help you convert your website traffic into solid leads. A professional blog writer will add a call to action in every blog post urging potential clients and customers to surf over to your website. Calls to action could be anything from free trials or coupons to free webinars and e-books. Traffic to lead conversions do work and are quite simple.

How Traffic Conversion Works

A visitor will come to your website, see the free offer in your call to action, and click on that call to action, which will take them to a landing page. That landing page will contain the information needed to receive the information. Once you have that information you can convert that free offer into a sale.

A professional business blog will save you time and money. Call or click and talk to the team from Knoxweb about a professional business blog for your company. Call or click now.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

A Business Blog for Organic SEO

business blog

A business blog is one of the best ways to optimize your content, and if you are up to your ears in Facebook posts, Tweets and Instagram photos without any results, talk to Knoxweb about a business blog for your business.

Why Blogging for Business Works

Having a blog for your business tells your clients and potential customers what your business or organization is up to. You can tell your subscribers about a new product or talk about a service that you have just added to your list. With a business blog your clients and customers can be kept up to date, and best of all, you can share your blog on social media.

Optimization

Optimizing your content isn’t as easy as you may think. Knoxweb are the experts when it comes to Search Engine Optimization and will make sure to include appropriate keywords in your business blog posts.

When you share your blog across your social media platforms, you will see a boost in your search engine ranking. Google and the rest of the search engines favor social media and if your blog has good content that is full of keywords that users are looking for, you will be well on your way to seeing an improvement in your SEO.

Relevant Content

In 2017, it’s all about content that is valuable and relevant. When Knoxweb uses tags and names on its images, it helps structure your business blog. People are attracted to images and incorporating them into your blog will instantly transform your business blog into an article that is optimized and built for high ranking.

The business bloggers from Knoxweb know how to make changes that will affect your traffic. With a few hours of Search Engine Optimization work on your business blog, you could increase your organic search visitors by thousands or tens of thousands every year.

Vlogging

Video marketing is massive, and if you follow the Knoxweb blog, you will know how big YouTube and the new Facebook Live have become. YouTube may be known for video, but it is also the second largest search engine second only to Google, who happens to own YouTube.

When you add video to your business blog, Google will pay attention. Videos will bring life to your website and to your blog. In 2015, 46 percent of users who watched a video on a website took some sort of action whether it was surfing over to the company website, or purchasing a product. Today that figure is estimated to be at around 65 percent.

Showcase your Personality

Using videos and content, your blog will create a personality for your brand. When you humanize your business or organization, people will be more inclined to like, share and comment on your content.

Beat the Competition

Video is one of the most important components of content marketing. According to Knoxweb 90 percent of people who buy online, say that a video helped them put the item in the shopping cart. Studies have found that 64 percent of people who watch a video on a business website will buy the product or service.

If you would like more information regarding a blog for your business, contact the team from Knoxweb who can help optimize your content across the board with a professional business blog. Call or click and schedule a no obligation consultation with Knoxweb today.

Business Blogging for Social Media

Business blogging

Business blogging is imperative for your business, and if you follow the Knoxweb blog, you will know how important it is to your company or organization. Having a company blog will boost your credentials and your search engine results.

Business blogging gets your company noticed. With a business blog, you can tell your readers about new products and any new services that your company or organization is offering. Best of all, with the tools from Knoxweb, you can share your company blog on social media outlets.

Pinterest

Most people know what those little icons mean. When you see a big P on a web page, you automatically know that you can, “Pin,” the picture on your virtual pinboard. Pinterest is a great social media site where you can build a following by pinning your products and your services. You can even shoot videos to attract new clients and customers.

Facebook

That white F floating on a blue background is your direct link to Facebook. Your users can click on the icon and be taken directly to your Facebook business page. If you put that F on your business blog page, you will get new likes and shares that will help your business grow.

With Facebook Live, you can broadcast your business to fans and potential viewers. With Facebook Live, users will know about your big sale in real time. You can promote deeply discounted items or giveaway prizes to the people who come to the store from your Facebook Live broadcast.

Twitter

POTUS Donald Trump has really put Twitter on the map with the popular social media site attracting billions of users every day. That little bluebird icon will help people find you on Twitter.

You can tap into the Twitter potential by Tweeting about your business or organization. When you tweet, you can share it with Facebook and other social media sites. Just be sure to vary your posts to avoid, “Automatic posting.” Try to switch up your posts and tweets so that they are fresh and new.

Instagram

Owned by Facebook, Instagram is the best way to take pictures and videos and share them with customers and potential buyers. With Instagram, you can take pics of your products or show your audience a new dish for your restaurant. Whatever your business, Instagram can help your online presence. Ask your customers to take pictures and share them on Instagram. You can even offer prizes for the best picture posted on Instagram.

Of course, there are hundreds of other social media sites, such as YouTube, Snapchat, and LinkedIn, where you can share your business blog, unfortunately, it does take time, and that is where Knoxweb comes in.

Knoxweb can write your business blog and share it on the various social media sites that will help your SEO and your search engine results.

Social media is big with Google, Bing and the other search engines and if you are consistent with your social media, you will see a big boost in your ranking.

If you would like to know more about incorporating a business blog into your online profile, call or click and schedule an appointment with the business blogging experts from Knoxweb today.

More Reasons You Need a Business Blog

Business Blog

A business blog can help your business grow, but it can also help you expand your brand.

According to Knoxweb, who has been in the business of blogging since before it became, “Popular,” a business blog can be optimized across the World Wide Web. Thanks to the great blogging tools available, you can post your blog on Facebook, Twitter, LinkedIn, or any other social media site that you want to exploit your business or organization to.

A business blog is one of the best ways to let your clients and potential customers know what products and services you sell, what is going on with your company and any other relevant information that you think will give your business or organization a boost.

If you haven’t started blogging, or did, but now your blog is in the enormous blog wasteland where all good intentions end up, it’s time to schedule an appointment with Knoxweb who can help you create a new business blog, or resurrect the business blog that you left behind. Below are a few more reasons that you may want to consider a business blog.

  1. A business blog is easy to use. A business blog connects and shares relevant and timely information with your customers and is a valuable communications channel.
  2. Your blog boosts your Search Engine Optimization. Search engines eat up valuable content and will reward your business when you post daily, weekly, or monthly blog posts.
  3. You do not have to know HTML or be a professional web designer to write a business blog. Knoxweb can show you how to use WordPress or other Content Management Systems that are very user friendly. Of course, if you don’t have time, Knoxweb can have a professional write your blog for you allowing you to do what you do best, run your business or organization.
  4. Up to 60 percent of businesses who write a blog have attracted more customers boosting their sales.
  5. Your blog is at the heart of all of your online marketing efforts, it is perfect for email, e-books, and newsletters, and of course, all of your social media sites as mentioned above.
  6. A business blog helps you share your experience and your expertise. With a business blog, you are able to position yourself as a leader and an expert in your chosen field.
  7. A blog really does make you think about topics in your industry that are actually newsworthy. A business blog also keeps you focused, as you will have a blogging schedule that you write, or you have someone else write for you.
  8. When written properly, a blog really is free PR. Business bloggers can often be interviewed as experts in their own industry allowing you to get free press.
  9. A blog helps build relationships, confidence, and sales. Customers and potential clients will see you as a reliable resource for valuable information about your industry.
  10. If you write, or have Knoxweb write your blog, you are really telling the story of your brand. A blog offers readers insight into your company, your philosophy, about your staff and your ideas. With a blog you can share why you do what you do and why you do it.

If you would like more information regarding a business blog for your company, call or click and schedule an appointment with Knoxweb today.

Your Company Blog can Boost SEO

Company Blog

If you have been neglecting your company blog because you haven’t had the time, call or click and schedule an appointment with the blogging experts from Knoxweb.

Knoxweb has the tools and the know how to create unique and thought provoking articles for your company blog that will benefit your search engine optimization. SEO has certainly changed, but one thing hasn’t, and that is good content.

Your website needs to be mobile and if you have already optimized it for mobile device use, but are still unhappy with where you are landing on Google, it’s time to call the professionals from Knoxweb who can come up with a marketing plant that will boost your search engine optimization.

Understanding search engine optimization isn’t an easy task, and with Google constantly updating and changing its policies and algorithms, it makes it even more difficult.

A company blog is one of the best ways to outsmart the search engines as it helps boost your rankings.

The search engines love unique and fresh content, and if you have been unable to keep up with your company blog, it could work against you. There are literally millions of blogs that originally started out fantastic, but over time, those blogs became lost in cyberspace because they haven’t been updated. Knoxweb can help you keep your company blog up to date by providing you with fresh content written by a professional blog writer.

Your company blog should be updated at least once a month, even more so if you would like to increase your online presence. Businesses and organizations that have the best SEO results are usually posting twice monthly or weekly blogs. Some companies even post twice weekly or daily blogs.

When you blog you are building relationships with your clients and potential customers positioning yourself as somewhat of an expert in your field, but what is even more important is that you are providing unique and fresh content for the Google spiders to index.

If you have a company blog, you will know about keywords and keyword phrases and although keywords are not as important as they used to be, they will still boost your SEO rating. Keyword cramming is a thing of the past, but keyword and long tail keywords still have a place when it comes to your company blog. Try to come up with keywords that you would type in the search engine bar if you were searching for something.

When you work with the team from Knoxweb, your blogs will be shared on social media making your company blog more popular. The more popular your blog, the higher you will rank on the search engines. By working with the writing team from Knoxweb, you can be assured that quality content will be added boosting your SEO results.

Speaking of social media, it is important to remember that Google also supplies searchers with social media results. Knoxweb will connect your blog to all of your social media accounts helping your overall search results.

Knoxweb explains that one of the most important reasons to write a company blog is that Google sees it as a new page. People who write frequently are rewarded more frequently. When you include a company blog on your website, you will see a boost in traffic by as much as 55 percent.

If you would like more information regarding a company blog for your business or organization, call or click and speak to an associate from Knoxweb today.

A Poor Business Blog Can Hurt Your Brand

Knoxweb

If you have attempted a Business Blog, you know how difficult it can be, especially if you have other tasks that need to be taken care of as well. Worse yet is handing the job off to a staff member who doesn’t even have time to keep up with his or her regular tasks.

Most people think that writing a Business Blog is a piece of cake, but as Knoxweb explains, that couldn’t be further from the truth. You may think that composing a weekly or monthly blog for your business or organization is easy, but if you listen to the professionals, it isn’t.

The professional Business Blog writers from Knoxweb understand what it takes to write a thoughtful, unique, and interesting piece of content that will not only educate your readers, but also boost your Search Engine Optimization. Unless you have the time to research the best keywords for your business or organization, your blog will never be read, and worse yet, may never be found.

The majority of people can write, but most are not skilled when it comes to writing a Business Blog. Think of it this way, you may be able to ski down the hill or play 18 holes of golf, but that doesn’t mean you should enter the Olympic trials or join the Masters Pro Circuit.

The copy that you show the world when it comes to your business or organization is too important to do yourself or hand off to a staff member. Even worse is hiring a company offshore that does not understand anything about the English language. Even if you are a good writer when it comes to poetry or fictional writing, a business blog is an entirely different story.

Unfortunately, people who write their own Business Blog are probably not getting the message across to clients and potential customers, and what’s even worse is that you are probably doing harm to your brand.

The best Business Blog will be written with an objective viewpoint. If you own a business or run an organization you will not be objective, after all, you love your business and it really is your baby. Being too close to the subject at hand could actually harm your business or organization. Hiring a professional from Knoxweb for your Blog assures that your blog is written objectively.

A good Business Blog will sell your products and services in a subtle, yet persuasive way. There really is a fine line when it comes to a Business Blog that is unique and authentic. No reader wants to have copy that is pushy or canned. Being subtle is your best bet when it comes to a Business Blog.

When you work with the team from Knoxweb, your Business Blog will give your readers copy that they are actually interested in reading. The writers from Knoxweb understand what components are needed to create a Business Blog that is both informative and entertaining.

Remember, content is key with your brand being rooted in messages and words. If you are spending cash on your website design, but you, a staff member, or a writing farm from overseas is providing you with poorly written copy, you are not just wasting money and time, but damaging your brand as well.

Knoxweb explains that the content that you use for your business or organization can either hurt or help your brand. Don’t take that chance with your Business Blog. Call and schedule a no obligation consultation with the team of Business Blog writers from Knoxweb today.