Tag Archives: Blogging for business Knoxweb

Online Marketing Strategies and Tips 2017

online marketing strategies

Are your online marketing strategies letting you down? Are you spending hundreds, or maybe a couple of thousand dollars a month to buy links and ads only to come up empty handed? If you and your business aren’t seeing results from your online marketing campaign, Knoxweb has some tips that may help you and your online marketing strategies.

Ultimate Goal-What is the purpose of your website? Ultimately, you want to drive more traffic to your business or organization, but with all of the competition out there, how do you accomplish that? Start with your first goal; it could be more appointments for your hair salon or more phone calls regarding dental implants. When you start with a goal, you can build from there.

Content is King-If you follow the Knoxweb blog, you know how important content is. If your content isn’t unique and is copied and pasted from a competitor’s website you will be penalized. Google values content at the top of the list and if yours is a bunch of keywords crammed together, you will lose business. Content should be a priority when it comes to online marketing strategies.

Title Tag-Check out your website and look at your browser window. Does it describe what users are looking for? Is it unique? Are there keywords associated with that particular page of your website? If you are local, does your title tag include a local keyword search? If you answered no to any of these questions, talk to Knoxweb who can help you with your title tags.

Analytics-If you can’t measure your stats there is no way to improve them. Knoxweb can provide you with useful data that will help you boost your business. You can find out where your users live, where they come from, what they do, and how long they will stay. Google Analytics is free.

Call Tracking-If your website doesn’t have a dedicated phone number, there are companies that will give you a tracking telephone number forwarding the calls to your business phone number. These companies will also track how many calls you get, who made the call, and how long the potential customer was on the phone.

Use your Resources-Check out the free local business directories. There are some excellent ones that won’t cost you a penny. Start with the free listings before you fork out your hard-earned cash.

Your Competition Can Help-Search keywords that relate to your business or organization visit the competition and see what others are saying about your industry. Your competition can help you come up with ideas to help your business grow.

Blogging-Every business will see a benefit from business blogging. Blogging on a regular basis will grow your online presence. Blogs that contain long tailed keywords will help with SEO and just may get you a nice spot on the search engines.

Post Video-At the top of the online marketing strategies list is video, and although video for business has been around for over a decade, it is only in the past few years that it has become the wave of the future. These days’ people can access video on their mobile devices, and if they are shopping for a product or service, a video can help close the sale.

If you would like more information regarding online marketing strategies for your business or organization, call or click and schedule a no obligation consultation with Knoxweb today.

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.