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Why You Need Internet Marketing in your Business Plan

online marketing

Internet Marketing seems to be changing on a daily basis, especially when you consider that Google rules the roost when it comes to marketing on the World Wide Web.

More Harm Than Good

According to Knoxweb, if you aren’t optimizing for both your audience and the search engines, you will do your business or organization damage. Knoxweb are the internet marketing experts and will make sure that your online presence is a good one.

During its infancy, the web only had a few options for internet marketing with companies still relying on the Yellow Pages and other old school ways of advertising. Direct mail has its place, but if you are not online shouting the praises of your business or organization, you will suffer for it. These days it’s all about optimizing your content across all platforms.

Blogging for Business

If you aren’t blogging for business, or don’t even know what that is, you haven’t been following the Knoxweb Blog. Having a blog for your business is one of the best ways to start optimizing across all platforms that include social media, email marketing, and even direct mail. A business blog really is the way to boost your online platform.

Why Blog?

Blogging helps boost your SEO. Every time you post a blog it will be logged by the search engines. That’s why weekly posts will help your Search Engine Optimization and can help you rank higher. The more posts you have, the better chances you have of being seen on Google and the other search engines. Once you have enough content you may want to consider a professional blog writer from Knoxweb to help you create Cornerstone Content.

What is Cornerstone Content?

If you have a weekly or even monthly blog, Cornerstone Content acts as a hub for more focused blog posts. CC is comprehensive, and best of all, the search engines love Cornerstone Content.

Cornerstone content should be the longest on your website. Anything from 1000 words to over 10,000 words would be considered CC, just make sure it is well written and doesn’t contain a bunch of keyword phrases that don’t make sense.

Evergreen-Cornerstone Content should be evergreen. In other words, your long form articles need to be written so that they read fresh. Articles on the World Wide Web don’t disappear and you want your content to read as if it was written today.

Keywords are Key-A professional blog writer from Knoxweb will write your content using high traffic keywords that target your demographic and your audience. A good business blog writer knows how to write using keywords and keyword phrases that will help build your online presence.

Updates-Although it isn’t normal practice to update your posts, especially if your only posting once a month, updating Cornerstone Content will always keep your articles relevant and fresh.

Internal Linking-With regular blog posts you can link to your Cornerstone Content that is relevant. Regular blog posts will help your Cornerstone Content.

Internet marketing should be left to the online professionals. Knoxweb, who has been in the business of making your presence shine online since 1996, and can take your business or organization to the next level.

So what are you waiting for? You really can achieve great results when you give the internet marketing reigns to a professional. Call or click now.

business blog

A Business Blog will Convert Leads to Sales

business blog

Adding a business blog to your website is a smart thing to do. However, according to Knoxweb, writing your own business blog could do more harm than good. When you hire a professional writer for your company’s website, you won’t have to worry about SEO or getting slapped on the hand by Google.

Knoxweb explains that a professional blog writer understands the complicated world of SEO and has the research and writing skills to help your Search Engine Optimization. A professionally written blog for your business will show off your products and services with well-written content that the search engines will love.

Every time your writer posts a blog, it is indexed with Google. If your blog is written for people and the robots on Google and the other search engines, you will be rewarded with a higher ranking, and best of all, it will be organic, but that’s not the only reason you should consider hiring a professional blog writer from Knoxweb.

Drives Traffic to your site and your social media pages

There are other ways to drive traffic to your website, you could type the name of the business or organization into the search bar, but that is only going to give you the users that are already buying your products and services. Typing a name in the browser bar won’t boost your website traffic. In short, social media and blogging will increase your traffic.

Search Engines

When you hire Knoxweb to write your professional business blog you will have an additional page indexed by the search engines. Unless you update your pages every day, you will not get the traffic that you want. When Knoxweb posts a bi-weekly, weekly, or monthly blog on your website, you will show up more often in an organic search. Written with appropriate keywords and adding links and pictures will help your business grow.

Social Media

Blogging also helps your business get discovered on Twitter, Facebook, Instagram, YouTube, Pinterest and the other social media sites. Share your blog on your social media business pages and other people will like, comment, and share. This will help expose your business or organization to a brand new audience that may have never heard of you before. When you post your blog on social media, you are throwing out the net even further, which may help you increase your earnings and your profit.

Great blog content can also help your social media presence. Instead of coming up with new content every time you post on social media, you can ask Knoxweb to post your weekly professional business blog to your social media pages. You will be strengthening your reach on social media with your blog content, which will in turn drive traffic to your website.

Traffic Conversion

A professional business blog from Knoxweb can help you convert your website traffic into solid leads. A professional blog writer will add a call to action in every blog post urging potential clients and customers to surf over to your website. Calls to action could be anything from free trials or coupons to free webinars and e-books. Traffic to lead conversions do work and are quite simple.

How Traffic Conversion Works

A visitor will come to your website, see the free offer in your call to action, and click on that call to action, which will take them to a landing page. That landing page will contain the information needed to receive the information. Once you have that information you can convert that free offer into a sale.

A professional business blog will save you time and money. Call or click and talk to the team from Knoxweb about a professional business blog for your company. Call or click now.

A Professional Blog Writer Why You Need One

professional business blog writer

A professional blog writer can help your business grow, and if you are stuck on the 10th or 11th page of Google, talk to Knoxweb about a professional blog writer for your company.

Google loves fresh content and if you post weekly, bi-monthly, or monthly blogs on your website and correctly optimize those blogs, you will see a boost in your Search Engine Optimization.

Google indexes each new page that you post on your website and considers a blog post a separate page. However, just throwing up any old blog post isn’t going to improve your SEO, in fact if you post a bunch of keywords into an article that you have copied and pasted from another website, it could hurt your search engine optimization.

A professional blog writer from Knoxweb will thoroughly research your company and your industry to come up with interesting and unique content for your website blog. A professional blog writer will also research long tail keywords to make sure that the blog that he or she is writing is what users are searching for.

Throw out the Net

If you are writing your own blog for your business, you may think you are doing a great job, but if you aren’t getting any subscribers or hits on your blog, you may want to rethink your strategy. When you outsource your blog writing and social media management, you can tap into knowledge and business skills that you probably don’t have. Hiring a professional blog writer helps you develop a better content strategy.

Outsourcing Saves Time

If your business blog is performing poorly, you may want to reconsider your online strategies. When you outsource your business blog, you will be able to publish more content than you ever could in your spare time. An experienced blog writer from Knoxweb has the training and the expertise to deliver unique and powerful content that can convert your visitors into sales.

Hiring a Professional Saves Money

Regardless of what you are paying per post with a professional blog writer, some charge anywhere from $5.00 to $100.00 a post, you have to wonder how could you ever see a return on investment. Knoxweb explains that hiring a professional blog writer saves you money, as you aren’t paying a salary, health insurance or vacation pay. With a business blogger, you don’t have to hire someone to find the talent. Also, keep in mind that a professional blogger can churn out unique content a lot faster than someone on your staff.

Expert Status

When you hire a professional blog writer for your business, you are getting a writer who has a knack for writing compelling titles and copy. When your website content is written by an experienced blogger from Knoxweb, you can bet it will be credible and compelling.

Toss out the Net

If your blog isn’t being optimized, talk to the SEO experts from Knoxweb. Knoxweb will share your website content and blogs across all channels and third party websites branding your company and organization all over the World Wide Web.

If you would like more information regarding a professional business blog writer or would like to increase your online presence, call or click and schedule an appointment with Knoxweb today.

You really will see a boost in your SEO, call, or click now.

Why a Professional Business Blog Writer Knoxweb?

business blog

A professional should write your business blog. Even if you consider yourself a great writer, it is tough to keep up with a business blog when you are trying to run your company.

Writing awesome business blogs for your business is a great way to build your online profile, but if you are only writing when you feel like it, or have abandoned your business blog completely, it is time to call the team from Knoxweb for professional blog writing.

According to Knoxweb, small businesses who consistently write blogs get about 125 percent more leads. A professional business blog writer from Knoxweb can produce fresh, interesting, and dynamic content whether you are a Bed and Breakfast in the Great Smoky Mountains in East Tennessee or a real estate agency in Knoxville.

Below are a few tips when it comes to business blogging

Interesting Title

The title needs to be interesting. The title of your blog should get people motivated to click on a link. Incorporate SEO tactics into your title to help boost your ranking in the search engines.

Original Content

Google and the other search engines value content. Produce unique and fresh content that both the spiders and the users want to read. Never copy and paste and make sure that your content is original.

Be Consistent

A business blog needs to be consistent. Add a new blog once or twice a week, or write a monthly blog. If you are consistent, readers will know when your new blog will be coming out. If your blog rarely gets updated your clients will think they are way down on the task list.

Be Authentic

The last thing you want is for your readers to think you are a robot. Be unique and authentic and you will see your subscriber base grow. Write professional posts and be careful not to write anything too personal. When it comes to a business blog, religion, politics and anything else that may seem offensive should be off limits.
Optimization

Sharing is Caring

If you are consistent with your business blog, it is important to make sure that you share your content. Share your blogs on social media and you may see your business or organization become and influencer in your industry.

Focus

Make sure that you focus on the right things. Never concern yourself with how many fans or followers you have. Building trust and becoming an expert in your field with a great business blog will bring in more business.

Photos

Knoxweb explains that using photos in your blog is imperative as pictures trigger mind mapping. People who tweet with photos are read 350 percent more than tweets with links.

Take your business or organization seriously

Professional blogging should be left to the experts. If you are trying to write your business blog when you get up in the morning or after work at night it will be inconsistent. You hire sales, IT, and marketing people; business blogging shouldn’t be any different.

Call to Action

A call to action will motivate your readers to click on the link, sign up for your newsletter, submit contact forms, and answer questions. Including a strong call to action may help boost your sales and increase your profits.

If you would like more information regarding a business blog, web development, or web design, call or click and schedule a no obligation consultation with the team from Knoxweb.

Business Blog to Increase your Bottom Line

A business blog is one of the smartest tools you can use to increase your bottom line, but if a professional such as Knoxweb isn’t writing your business blog, you could be losing clients and potential customers.

Knoxweb explains that blog writing takes time, research, and most importantly, commitment. If you are running a business or organization and barely have enough time to complete your tasks on a daily business, writing a blog could become a hassle.

A business blog should be written every week or once a month. Writing a blog for your business whenever you feel like it not only interrupts the flow of your post, but can also hurt your SEO.

Google loves fresh content, and when you write blogs for your business on a regular basis, you will be rewarded. Below are some additional reasons to include a business blog in your marketing campaign.

  • Target potential clients
  • Boost your website traffic
  • Become an industry expert
  • Create a community
  • Create valuable connections
  • New Prospects

Target clients-When you write a business blog, or hire Knoxweb you are promoting your products and services in a more subtle way. Writing a blog with keywords and keyword phrases that target your audience is the best way to hone in on your demographic.

Website traffic-Most businesses have a separate section on their website for blogs. According to Knoxweb, this allows a secondary location where new customers and potential clients can find you. Adding links to your products and services pages along with your contact pages and online store will get your blog subscribers to click through to your website pages.

Industry Expert-A professional business blog writer can share high quality content that is well researched and relevant. By sharing informative, educational and unique content in your blog, you are well on your way to become an expert in your industry. Over time, you could become the go to blog when it comes to useful information.

Create a Community-Communication is the key to a successful blog. When you communicate, collaborate and share your blogs on social media pages you are optimizing your content. When you optimize your content with a business blog, you are creating a following.

Valuable Connections-Although it is important not to make your blog too personal sharing some personality and a bit of humor from time to time doesn’t hurt. Share some fun facts about your business or if a holiday are on the horizon talk about it. Little known Christmas Facts, or 12 Things you didn’t know about Easter will give your business blog personality. Personalizing your blog makes your business more approachable.

New Prospects-A business blog that is relevant and helpful will increase your business and sales prospects. It can also help if you are looking for a new business partner or new employees. If someone finds your content on Google or shares it on LinkedIn, you are putting your business or organization in front of new people and business contacts. Without a blog, you may never have had the chance to meet those new contacts or people.

If you would like more information regarding a blog for your business, call or click and schedule a no obligation consultation with Knoxweb.

A business blog could be the smartest marketing decision that you can ever make. Call or click and talk to Knoxweb today.

Blogging for Business Why it Works

blogging for business

Blogging for business could be one of the most effective ways to optimize your business or organization online. When you blog for business, you can reach people that you may not reach on social media.

Unlike a personal blog, where you share details about your personal life, a business blog will highlight your company. You can talk about your products and services and explain why your business is the best.

Not everyone is on Twitter, Facebook, or Instagram, and if you have clients who would rather stay away from social media, start a business blog and be sure to ask your clients and customers to become fans of your blog.

If you follow the Knoxweb blog, you will know how important blogging for business really is, but there are some things about business blogging that you may not know.

Increase Web Traffic

Although you could pay for traffic with paid ads, or buy an email list, doing so will not increase your web traffic the way a business blog will. With a business blog, you are increasing your web traffic, as you are adding posts that will appear like pages on the search engines. If you can’t remember the last time you updated your About Us or Mission Statement pages, Google will have a hard time finding you. A new and fresh blog post will help the crawlers on the search engines boost your ranking.

SEO

Google rewards businesses and organizations that add new content on a regular basis. If you have a business blog that you write weekly or monthly posts for, you will see better SEO results.

According to Knoxweb every time you post a blog, another page is indexed on your website. That means you have another opportunity to raise your rank on the search engines and drive organic traffic to your site.

If you do have social media pages for your business, share your blogs as it helps to expose your company to an entirely different audience. With a business blog, you do not have to come up with unique content every time you write a post on your Facebook page or every time you tweet, all you have to do is share your weekly or monthly blog.

Establish Authority

A good business blog will answer the questions that your customers and leads have about your business. If you are in the service or sales industries, you will begin to see those leads become customers. Writing educational blogs for your company can help clear up things that may not be clearly understood in your About Us or Products and Services pages.

Long Term Results

After you have been blogging for business for a few months, you will notice a rise in your SEO giving you long-term results. Ask Knoxweb how you can create a blog for your business that will give you a leg up on the competition. Blogging for business really does work.

If you have been considering a blog for business, but don’t know where to start, call or click and schedule a no obligation consultation with the professional web design and web development company in Knoxville, Knoxweb. Knoxweb has the expertise and the experience to help you become an expert when it comes to blogging for business.

Call or click for a no obligation consultation today.

Professional Blog Writers for Business

Professional blog writers

Professional blog writers are more affordable than you think; especially if you consider the fact that a professional can help you sell products and services.

Even if you are not an online business, you still need a well-written blog to boost your presence on the World Wide Web. Hiring a professional for your blog is one of the best ways to maximize your brand both online and off.

If you follow the Knoxweb Blog, you will know that attempting blog writing yourself could get you into serious trouble, and could even damage your business. An unprofessional blog that is full of errors and doesn’t make sense is the last thing you want, especially if you are trying to boost your sales and services. However, there are some other reasons that you may want to consider professional blog writers from Knoxweb for your business or organization.

Company Representation

Your entire company is represented by your website, and if your content reads poorly it will give your potential clients and customers the wrong impression. Poorly written content shows laziness and looks unprofessional. If your website is engaging and well written, you will see an increase in sales.

Client Connection

Professional blog writers know how to write content for different audiences. What college students read is different from what you would market to business professionals. Writers who are trained understand various writing methods and strategies and will target your particular audience.

SEO

Google will reward your website if you have good content. You can maximize your Search Engine Optimization potential with professional blog writers who will get your posts right the first time. Blogs that are posted daily, bi-weekly, weekly, or monthly will help your SEO and your ranking on the search engines.

Concise Social Media

When you hire professional blog writers the content is more likely to be shared on Facebook, Twitter and other social media websites. Engaging well-written content by professional blog writers who understand the importance of effective titles and headlines will get your more likes and more shares.

Industry Authority

Well-written content will earn you kudos with your peers and the competition. Content that is well written is taken far more seriously than blogs and web content that is full of spelling and grammatical errors. If you are telling the world what an expert you are, you had better have good content.

Complete Projects Efficiently

When you hire professional blog writers from Knoxweb, your projects will go much more quickly and smoothly as a professional writer is hired to do just that, write. Having a blog writer can help you with long-term goals and plans especially when it comes to your blog, and your website content.

Professional

Professional blog writers know how important it is to get the message across and have been trained to research content before putting pen to paper. With a professional blog, your content will entice customers and potential customers to buy your products or services.

If you would like more information regarding professional blog writers, call or click and schedule a no obligation consultation with Knoxweb. After all, the written word really is important if you want to increase sales.

Call or click and schedule an appointment with Knoxweb today.

A Professional Blog Writer for Business

professional blog writer

A professional blog writer can take your so-so articles and blogs and turn them into informative and educational reads that can be enlightening and entertaining.

You may think it’s okay to write your own blog, and your friends and family may think it’s great, but how many others are actually reading what you write? If you aren’t up on Search Engine Optimization or wouldn’t have a clue about where to share your blog, you could be wasting your time.

Be Clear and Concise

According to Knoxweb, your blog should be very clear about what your business does. If you confuse your readers, they just may go elsewhere to find what they need. Having a blog that talks about what you did over the holidays is great for your personal needs, but personal blogs should stay personal.

A professional blog writer will research your company so that your business will shine. Once the blogs are written and published, they can be shared on social media, in email blasts and in newsletters. Unless you have the time to write, publish, and share your blog, and face it, not many business owners have the time to write a blog, you will lose business.

Of course, the best way to respect your potential clients and customers, and one of the best ways to encourage trust is to proof read everything before you publish it whether it is a blog or a social media post. Although your readers may overlook a misspelled word or a misplaced coma, some other mistakes could be avoided if you hire a professional blog writer from Knoxweb.

Things that make you go Hmmm

The first step in writing a good blog is being believable. Leave the corporate tone, marketing speech, and jargon at the board table. Using fancy terms that people don’t understand will drive your clients away. If your readers don’t understand you, how can they believe what you are saying?

A professional blog writer understands the tone of every company, and will write in a way that entices clients and potential customers to read more. When it comes to a blog, there is nothing better than having people, “Follow you.” If people like your blog and look forward to its weekly or monthly posting, you will be well on your way to a successful blog.

Be Yourself

One of the most important things to remember if you are writing your own blog is to be yourself. Fear of the World Wide Web can manifest in the following ways:

  • Buzzword Overuse
  • Sound like a Robot
  • Too General
  • No Originality
  • Inconsistent Voice and Style

A professional blog writer understands that most people have a small attention span with some experts claiming that the average person will spend about 3 to 5 seconds on a webpage before moving to the next if the content is boring or too long. Although longer articles do have their place on the net, it’s important to know how to make your blogs and articles more readable.

If you are writing your own blog, make your paragraphs shorter and use lists and bullet points. This breaks up your content making it more readable and not so overwhelming. Also, make sure that your font is large enough to read.

Writing your own blog can be overwhelming, and if you aren’t getting positive results, you may want to consider hiring a professional blog writer from Knoxweb. Call or click for more information from Knoxweb today.

Is Website Content Really King

website content

Website content is important, but according to Knoxweb, your website content isn’t the only thing that will boost your SEO ratings.

Content is Never Enough

The most well thought out content that is both educational and informative is never enough. You may have the best website content in the world, but if it isn’t promoted the right way, no one will ever see it.

One of the biggest complaints that people have is that their great content isn’t being read. Content creators have had the problem since the beginning of time. Knoxweb can help promote your website content and your website so that you can reach your target market while attracting new audiences. Being able to convert your readers into subscribers is the first step in getting people to read your blogs. Once you have a solid subscriber base you can look at new ways to promote your blogs with the help of Knoxweb.

Promotion

Knoxweb has the expertise to optimize your content all over the World Wide Web. Knoxweb can create social media pages that will carry your website content to the people who need it most. Catchy and eye-popping posts are what you will need if you want to optimize your content. Knoxweb can also provide you with analytical tools that can help you understand what posts work best and what posts didn’t do so well.

According to Knoxweb, there are a few more things you can do to give your website the boost it needs.

Solid Strategies

When you schedule an appointment with Knoxweb for website content, it is important that you know whom you want to target. What do you want them to do once they read your content? Without knowing, you will be wasting your time. Have a solid plan when you post your content. Your blogs and articles need to be targeted to your audience; otherwise, your sales will begin to slip.

Experiment

If you follow the Knoxweb Blog, you will know that the web has been like the old west since its inception back in the 90s, with experts trying anything and everything to see what works and what doesn’t. By testing different social media sites and promotional strategies, you will be able to define what practices are best for your business or organization. Talk to Knoxweb who has the proven skills to avoid the hit and miss that comes with experimentation.

Do Your Research

Check out the competition. See what businesses in your market are doing to attract customers and potential clients. Read their content and find out why they are doing better in the search engines than you are. Keeping a leg up on your competitors will go a long way when it comes to planning your online marketing strategies.

When it comes to website content, it has to be thought provoking, entertaining, or educational, but how you get there really depends on your skills. Knoxweb can help promote your amazing content letting you get back to building your business.

If you would like more information regarding website content, social media marketing, web design or mobile web development, call or click and schedule a no obligation consultation with the experts from Knoxweb today.

You Need a Professional Blog Writer Knoxville

professional blog writer Knoxville

A professional blog writer Knoxville can help your business or organization grow, however, writing your own blog, could actually cause harm to your company and your sales.

When you hire a professional blog writer Knoxville, you will have a business blog that actually makes sense. Unfortunately, not all blog writers write, or even speak legible English, but the professional blog writer that you hire from Knoxweb does.

If you have ever done research on the World Wide Web, you will know how many blogs and articles are difficult to read, with some making no sense at all. However, Google and the other search engines are now penalizing businesses and organizations that write content that is copied, or just doesn’t make sense.

These days most advertising is done online with email and social media marketing, online newsletters and much more. A professional blog writer in Knoxville can write your blog and share it on your social media pages. If you use a professional blog writer in Knoxville from Knoxweb, you will have a much better chance of building your brand.

Below are a few reasons that you may want to consider a professional blog writer for your business or organization.

Another Opinion

You know how great your business, however, regardless of how awesome your products and services are, what do consumers think about your company? Using a professional blog writer can help add value to your business or organization.

Boost Traffic

If your blog isn’t doing what it is supposed to be, it may be time to reevaluate your online presence. When you outsource a professional blog writer Knoxville, you are able to publish more content, more than you could ever create when you aren’t doing the job you are supposed to be doing. Experienced copywriters understand powerful copy and have the ability to convert that into an increase in web traffic and sales.

Save your Cash

A professional blog writer charges anything from $5.00 to $100.00 a post, and although you may be wondering how any business or organization can make an R.O.I, a return on investment, take into consideration that a professional blog writer isn’t going to cost you a salary, health insurance, training or vacation pay. Time is money and a professional blog writer from Knoxweb can write quality copy a lot faster than your employees can.

Expert Talk

Unique content written by a professional blogger Knoxville has the training and can create industry specific information about your business or organization. A professional blog writer can find relevant studies, newsworthy headlines, and statistics that will make your content shine. Add a compelling narrative, perfect grammar, spelling and research and your blog will look professional giving you a heads up on the competition.

Better Resources

When you work with Knoxweb, your blog will be optimized all over the internet. Having your blog featured on your website, and only your website, isn’t very productive. You could be losing hundreds of dollars a month if you do not have a professional web company optimize your blogs. Knoxweb has the tools to help you schedule social media posts that include your business blog. The more you can optimize the better your sales will be.

If you would like more information regarding a professional blog writer Knoxville, call or click and talk to a team member about blog writing today.