Tag Archives: 2019 social media marketing

social media marketing

More Social Media Trends for 2019

In this week’s blog, Knoxweb continues its social media marketing trends.

social media marketing

Influencers are Vital for Social Media

While continuing to grow on social media, influencers are those social media people who have gathered a community of like-minded people. Much like a tribe, their followers, which can be as many as a million, turn to their liked pages for guidance. Fans trust the people they follow and look up to them for advice on products and services.

When done correctly, an influencer gives your brand a human voice and while it may not be as direct as conventional marketing, it does create unique ways of connecting with your followers.

Selfie Videos for Social Media Marketing

It really is all about the selfie and with selfie videos taking center stage, getting into the thick of things will help your social media marketing. These self-recorded videos draw high interest on Facebook, Instagram, and YouTube. Nearly every social media platform welcomes selfie videos from users.

Because the format allows you to communicate with fans and followers in a deeper way, you are personalizing your brand. Keep your selfie videos short and to the point to attract more likes, comments, and shares.

Be attentive to your marketing on social media as you can easily put off the younger generation. Millennials are very cautious about buying and want an authentic and unique experience before they purchase your products and services. Selfie videos help you become more trustworthy.

Social Media Marketing and Segmenting

Every business has multiple groups. From the younger generation to seniors, your audience is different. By segmenting your fans and followers into groups, you are becoming aware of your users interests.

You can tailor your groups into age, location, likes, and dislikes. This helps your social media marketing become more relevant to each demographic.

When you assume that your audience has the same interests, you are limiting your potential. By adjusting your narrative for each group or segment, you are reaching all of the groups who follow you on social media.

Social Media Marketing and Personalization

These days’ users expect businesses to offer discounts and coupons enticing them to purchase. If you want to sell more products and services, Knoxweb recommends that you target your advertising with a personal touch.

From Facebook to Twitter every social media site has audience filtering when you purchase advertising on social media. Options range from age to Geographic’s. When you personalize your brand, you are refining your audience. It isn’t a coincidence that you’ll be bombarded with mattress ads if you were just shopping for one on Google. It’s called hyper-targeting and it works.

Ask Knoxweb how you can balance your personalized social media marketing without being too salesy and pushy.

Know Your Social Media Platforms

To successfully advertise on social media you need to consider whom you are marketing to. If you follow the Knoxweb blog, you will know that every site has its own demographic.

While Facebook appeals to nearly everyone, except for the younger ones who prefer Snapchat, Pinterest users are predominately female with over 80 percent of them pinning and creating new boards every day. When you target your brand to your audience, you are well on your way to a healthy bottom line at the end of the fiscal year.

Social Media Marketing Trends and More

Want to know more about social media marketing trends? Call or click and talk to a team member from Knoxweb.

Knoxweb has the tools to create a strong social media marketing campaign that will increase your numbers. Call for a no obligation consultation today.

The Hottest Social Media Sites for Social Media Marketing

Much has changed in the world of social media marketing. Gone or the days when MySpace dominated the landscape. Even the largest social media site on the planet, Facebook, has seen a change in the times and a change in user base.

social media marketing

According to Knoxweb, who have been involved with social media marketing from the beginning, knowing where to put your ad dollars in 2019 is important.

If you follow the Knoxweb Blog, you will remember that mobile TV is expected to be more popular than conventional television in 2019.

Maximizing Your Brand on Social Media

Knowing how to maximize your brand on social media while engaging with fans and followers with a unique user experience is complicated. Not only do you have to research where your target audience is spending his or her time, but you also need to research time management. How many social media websites can you really manage at the same time?

2018 Saw an Increase in Social Media Marketing

In 2018, smart businesses turned to Knoxweb for advice on social media marketing. 2018 was a big year for website development and website design. With that being said, what social media sites held the lead throughout the year?

Below is a list of the top 21 websites that dominated the landscape in 2018.

Facebook is Still Number One for Social Media Marketing

Facebook still reign’s supreme as the largest social media website in the world, Facebook caters to 2.23 billion users per month. Promoting your business on Facebook is a great way to expand your online profile.

Businesses that utilize Facebook pages are actively promoting their business on the popular website and seeing results. When you post unique and fresh content on FB, and incorporate Facebook Live and Facebook Watch into your overall marketing strategies, you will see results.

YouTube Still Creating Waves for Social Media Marketing

YouTube comes in second with 1.9 billion users per month. With users watching over a billion videos every day, it’s foolish not to contact Knoxweb. Knoxweb and Video Grabbers are the best way to give you a nice chunk of subscribers.

Because Google owns YouTube. You can bet you will have a listing at the top of the most popular website. Remember, YouTube is also a search engine and the second largest on the planet. Talk to Knoxweb about advertising on YouTube in 2019.

WhatsApp is climbing in Rank

Over 180 countries across the globe subscribe to the free messaging app. Although WhatsApp started as way for people to communicate on a personal level, business colleagues started using the mobile app as well.

People use the WhatsApp site to buy clothing locate a restaurant with five stars or to get in touch with customer support. Quietly building its business profile, WhatsApp allows companies to create a business profile. In the same way, this allows your business to provide up to the minute customer service.

The Messenger Stand Alone App for Social Media Marketing

With 1.3 billion users per month, Facebook Messenger. The messaging feature on the world’s most popular social media site has become a standalone mobile app on its own. By expanding its features, businesses can send newsletters, create chatbots, and advertise. Ask Knoxweb how you can incorporate the Facebook Messenger App into your overall online marketing plan.

WeChat is Growing with Social Media Marketing

With 1.06 billion users every month, WeChat started out like Messenger and WhatsApp. The all in one platform allows people to call, message and shop online. You can transfer money, make offline payments and book a cab. You can call Uber, and even use WeChat to make hotel and restaurant reservations. Most popular in China, WeChat is a must if you do business in Asia.

Instagram and Facebook Together as One

The popular video and photo sharing social media mobile app allows user to share content using videos, photos, and text. The site enjoys one billion users every month. With stories and live videos, along with the newly launched IGTV for long form content,

An Instagram business profile page lets you analyze your page and your profile. This allows you to see which posts are working and which ones aren’t. Likewise, you can even schedule posts on Instagram with third party tools.

Want to know what other sites to watch for in 2019 for social media marketing? Check out another Knoxweb Blog and find out.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

social media marketing

Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Social Media Marketing Trends to Watch in 2019

Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.

What is Social Media Marketing?

social-media-marketingIf you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.

When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.

Below are some social media marketing trends to watch for in 2019

Augmented Reality and Social Media Marketing

Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.

Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.

Social Media Marketing and the Generation Z Focus

Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.

According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.

When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.

People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.

Chatbots and Messenger Apps

Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.

With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.

Streaming Live for Social Media Marketing

Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.

If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.

Social Media Marketing and User Generated Content

When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.

Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.

Call or click for a no obligation consultation with Knoxweb today.