Tag Archives: 2019 digital marketing

4 Digital Marketing Trends You Can’t Ignore in 2019

Knoxweb understands the business of digital marketing and explains that marketing has changed more in the last two years than it has in the last fifty. While the basics have not changed, the way the message is delivered has.

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With digital marketing, you have to deal with retention, SEO, customer acquisition, pay per click, engagement, search advertising, social media marketing and more. Knowing what technology is hot helps put you in the driver’s seat. Businesses that keep up with the trends will see a better profit at the end of the year.

Below are four digital marketing trends you can’t ignore in 2019

AI the King of Profilers for Digital Marketing

If you follow the Knoxweb Blog, you will know that artificial intelligence is one of the fastest ways to grow your business in 2019. AI is now using click tracking, push notifications, retargeting and customer segmentation. AI is even creating digital content and while it may not be as personal as a blog or article written by a professional, artificial intelligence still sell products and services.

According to Knoxweb, 28 percent of companies are using artificial intelligence for product and service recommendations while 26 percent have had success with AI for campaign optimization. If you aren’t implanting AI into your digital marketing strategies, you aren’t keeping up with the competition.

People want answers immediately, and if you aren’t up to the task, you will lose business. Companies are using AI to answer and respond to customer queries on the spot.

Digital Marketing and Chatbots

Social media is popular because people are naturally social creatures. People like to interact with other humans. Social media allows you and your business to interact with fans and followers, but in today’s world, it isn’t enough. Chatbots allow you to interact with visitors on your website 24/7.

Knoxweb can install a chatbot on your website that allows you to hold conversations with visitors. With most asked questions being programmed into the application, it’s like a live human is offering customer service.

Although Chatbots have been around for a few years now, they have never been as powerful and intelligent as they are now. Some companies are still using older technologies that aren’t very user friendly with long wait times.

Chatbots are also less expensive than a full time customer service support employee is. Chatbots don’t require a paycheck or vacation pay either.

Digital Marketing with Omnichannel Marketing

Omnichannel marketing provides a seamless experience for your potential customers with consistent communication across multiple channels.

With Omnichannel marketing, when you interact with a client on Facebook or Twitter and follow it through with other types of digital marketing, you’ll eventually hear the phone ring. That means you have established a lead. When you keep track of your client’s communications you are interacting on multiple channels impressing them with your obvious customer service care.

Omnichannel marketing allows customers to shop from a mobile phone or desktop. Customers can also have an in store experience thanks to Omnichannel marketing. When you interact with a person on social media and optimize across all channels you are increasing your customer base and end of year earnings. Ask Knoxweb how you can incorporate Omnichannel marketing into your digital marketing strategies.

Digital Marketing with Voice Search

Voice search is a lot better than it used to be and is extremely popular. Because voice search has improved, it has become a viable way to advertise your brand. Voice search commerce is expected to be more than 40 billion by 2022.

Knoxweb explains that voice search is popular because it is easier to use than conventional searching on a keyboard. It’s also safer. With voice search, you can talk into your device instead of typing.

Voice search allows you to order that must have item you saw on eBay without typing a single stroke. Voice search is also much faster as people type slower than they talk.

If you are considering voice search for your digital marketing plan, make sure to use long tailed keywords and keyword phrases as voice searches are, in most cases, longer than typed ones.

Grow Your Business with Digital Marketing

It’s easy to grow your business when you work with the team from Knoxweb. Knoxweb has been in business since 1996 and is always on top of the trends when it comes to digital marketing. Work with Knoxweb, and you will be too.

Call for a no obligation digital marketing consultation with Knoxweb today.

Are Your Digital Marketing Efforts Still a Failure?

It’s already six months into the year and if your digital marketing still isn’t doing you any favors, it’s time to rethink your entire campaign.

With Knoxweb, you’ll knock the rest of 2019 out of the park with awesome digital marketing techniques that are sure to attract new clients and customers. As a result, you’ll have a better presence online.

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Knoxweb has been in the web design and web development business since 1996 and has learned a thing or two about digital marketing. The experienced and creative team understands that building the fastest and most beautiful website on the planet is only half the battle.

Showing Off Your Efforts with Digital Marketing

Most business owners don’t have a clue about digital marketing. They will pay a web development company to build a site and refuse the offer of continued marketing. With Knoxweb, you have a one-stop shop for your entire web needs.

Knoxweb does everything for you including your digital marketing and knows how to market your products and services on the web. From branding your company with blogs and videos to optimizing your content for the web, you won’t need anyone else for your digital marketing needs.

Digital Marketing and Social Media

If you follow the Knoxweb Blog, you will know that going without social media marketing is attempting business suicide. A strong social media presence is a vital part of your digital marketing strategy.

Social media marketing takes time and energy and isn’t something that should be taken lightly. You can bet the competition isn’t slacking off when it comes to social media marketing. Throwing your company all over the place hoping something will stick on social media isn’t a good idea.

Having a strong social media marketing team onboard eliminates miscommunication with your fans and followers. If you aren’t communicating and responding to comments, likes, and shares, you need a company that can do it for you.

New Ways of Digital Marketing

In this day and age, it’s more than blogging and social media marketing. With text message marketing and artificial intelligence marketing, you can reach your target market more effectively.

Text message marketing is more likely to be opened than your last email blast. People aren’t used to seeing companies advertise in a text and are curious about what you have to offer. Be clever and creative when you write your text message ads and include a coupon or discount with your text. This entices subscribers to click and read more.

Ask Knoxweb how you can advertise on AI using creative content with keywords that are geared towards Alexa and Siri. Think about what you ask Alexa and write your content from there.

Digital Marketing and Blogging

One of the easiest ways to optimize your content is with a weekly or monthly blog. Some companies even blog twice a week, as their subscriber base demands it. Blogs are easy to optimize on social media and other online platforms. However, you can also use your blogs in conventional advertising.

Knoxweb recommends that you include a snippet from your blog on a postcard or the entire article in a printed newsletter. This way you can drive traffic to your website and attract people that are not fans of social media.

Hire a professional blog writer who is proficient in SEO. You or one of your team members may be a great writer, but if you don’t understand search engine optimization, no one is going to see your articles.

Video is an Essential Part of Digital Marketing

Knoxweb can’t stress enough how important video is to your overall marketing strategies. Video attracts more viewers and potential customers than text and pictures put together. As a result, video also gives you a better return on investment.

With so many tools available, it’s easy to show off your company.  With slick videos that give viewers more information about your products and services and your brand you can’t lose. From Facebook Live to Video Grabbers from Knoxweb, video is the affordable way to show the world who you are.

If you are unsure what types of videos you would like to produce, talk to Knoxweb. As talented creators, the team will create a campaign for brand. From how to videos to customer testimonials, there is no limit to what you can do on video.

What’s Next with Digital Marketing?

Even the powers that be at Google don’t have a clue about what’s in store for digital marketing. As a result, nobody else does either. What everyone does know is that online marketing is only going to get bigger and better.

Knoxweb continually keeps up with trends and technologies providing you with the best digital experience on the planet. Because each team member takes continued education you can relax. As a result of participating in seminars and classes to better themselves and Knoxweb you come out the winner.

You still have time to make your presence known on the internet. Call and schedule a consultation with Knoxweb and give the competition something to worry about.

Call for a digital marketing consultation today.

Customer Service and Digital Marketing in 2019

The customer service experience has changed. Thanks to the internet, people expect answers yesterday. With so many ways to access those answers, businesses need to be prepared. From text message marketing to artificial intelligence marketing, you and your company need to be at the forefront of modern technology.

Because most brands are using digital marketing, you need to as well, especially if you are in a competitive industry.

digital_marketing_KnoxvilleGetting to Know Your Customers with Digital Marketing

Businesses have relied on conventional ways of advertising to grow and build relationships. Unfortunately the in person meetings and long telephone conversations are not as common as they once were. In fact, most retail businesses never meet the majority of their customers.

Knoxweb, who have been in the web business since 1996, applies advanced analytics so that you can understand who your customers are without ever meeting them in person.

Customer Service is Advertising Whether you Like it or Not

Since the dawn of digital, the way companies and customers interact has changed. Because customers can literally contact a business 24/7, they want answers to their questions immediately. If that doesn’t happen, those customers will tell their family and friends that your company doesn’t have very good customer service.

Knoxweb explains that over 50 percent of unhappy customers will let everyone they know about your bad customer service.

Brands must provide quality customer service, as people are much more apt to chat about bad experiences than the good ones. Bad customer service can go viral, but so can great customer service. When you put effort into your online customer service, you will be touching people and inspiring positive emotions.

Digital Marketing and Customer Service

Before the internet, all customer service took place in person. Face to face communication isn’t like it used to be. These days you connect through the web through social media marketing, text message marketing, IA marketing and all of the other types of marketing that is done online. Your customer service needs to be on point if you want people to support your products and services.

Social Media and Customer Service

Good customer service spreads like wildfire on the net, but so does bad customer service. Having a team of customer service representatives to handle your queries on social media is the best way to stay on top of things.

Responding to comments is just the tip of the iceberg when it comes to good customer service on social media. Be diligent and if a problem occurs, handle it. If it is something that your staff can’t handle, deal with it yourself as quickly as possible.

Customer Service More than Questions

Customer service is the best way to blend your digital marketing efforts, but is much more than answering questions from users. Your customer service team can offer incentives to fans and followers.

Consider coupons or give users a discount for referrals. Customer service is just another way you can market your brand, and best of all, it will not cost you any more than you are already paying.

Digital Marketing and Customer Service

Knowing where to put your efforts when it comes to digital marketing is tough. The professionals from Knoxweb have the experience to put your brand at the top of the search engines, especially if you have a strong customer service system in place. People love great customer service, if you are not providing it; they will shop elsewhere, even if they are crazy about your products and services.

If your customer service system is less than stellar, call or click and schedule a no obligation digital marketing consultation with Knoxweb. Customer service matters. Call or click and schedule your no obligation consultation with Knoxweb today.

Digital Marketing Takes Planning are You Ready?

Digital marketing takes planning and is much more than sending out mass emails. A sound digital marketing strategy incorporates all forms of online marketing and beyond to get your message across to your demographic. If you are sending emails out on a weekly basis, are you sure your database has been updated? Are you certain your emails aren’t going straight to the junk mail folder?

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According to Knoxweb, having a digital marketing strategy in place eliminates wasted time and wasted money. When you work with the team from Knoxweb, you will be getting the best bang for your buck. Because Knoxweb has been in the web business since 1996, you can bet they understand the best way to market your brand online.

Digital Marketing and Mass Emails

If you follow the Knoxweb Blog, you will know that while mass emails do work, you need other online marketing strategies to really make them worth the investment. When you incorporate your email blasts with the rest of your digital marketing, you’ll see an increase in your social media fans and followers.

Social Media Marketing and Digital Marketing

Although Google doesn’t advertise the fact, social media posts do show up in a Google search. Although they claim there is no algorithm to allow this, something is certainly going on. When you regularly post on social media, your posts will be seen on Google. Keep that in mind when you Tweet and share on Facebook.

Video Marketing for Your Brand

Your head would have to be in the sand not to see the power of video marketing. Knoxweb explains that a strong video campaign using Video Grabbers literally, “Grabs,” the attention of your audience. When you promote your products and services, using video, you’ll see a higher return on your investment. Best of all, it doesn’t cost a fortune to shoot videos using Video Grabbers from Knoxweb.

Text Message Marketing for Smart Advertising

With billions of people texting multiple messages every day, businesses have jumped on the bandwagon with text message marketing. Text message marketing is the modern way to attract clients and customers. With text message marketing, your message won’t get sent to the trash file like it does with email. In fact, over 70 percent of people say they open text messages from businesses.

Digital Marketing and Artificial Intelligence

Syri, Alexa, and the other AI robots who answer questions from millions of people every day are just a fraction of the AI market. Clever marketers are using their products and services to answer a question from a consumer. Ask for a recipe and you will probably get a response that includes a brand name in the mix. AI marketing is the new way to promote your business. Ask Knoxweb how.

Voice Recognition and Digital Marketing

These days most people ask a question using voice recognition. In fact, 60.5 million people in the United States used voice recognition in 2018. Your business needs to be set up voice recognition marketing. Using proper keyword and keyword phrase placement is imperative when it comes to voice recognition marketing. If you aren’t using it, you may lose your rank on Google.

Digital Marketing and Content

Content still remains supreme in the eyes of Google and the other search engines. If your content is less than you will dip in rank. Adding a blog to your website, is a great way to spread your wings when it comes to digital marketing. You can share your blog on social media; send it via email or text messaging. You can even produce Vlogs and upload them to YouTube. There is no limit when it comes to digital marketing.

What’s Next with Digital Marketing?

Nobody knows what will be the next big thing on the net, but you can bet that digital marketing will once again be at the forefront. If you had told people ten years ago that they would be doing their Christmas shopping on their phone, they would have probably laughed.

If your digital marketing strategy is falling flat, call and schedule an appointment with the experts from Knoxweb. Knoxweb will put together a digital marketing plan that will give you a leg up on the competition.

Call for a consultation today.

How Digital Marketing is Changing Advertising

Digital marketing has certainly changed over the years. These days email and Google Ad words are just the tip of the iceberg.

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According to Knoxweb, who have been in the online business since 1996, social media marketing, text message marketing and voice search marketing are just a few of the marketing solutions that have changed the digital marketing world forever. Below are a few of the ways that online marketing has changed.

Digital Marketing and Social Media

When Facebook launched in 2008 there were 58 million devotees. Today that number has reached two billion. Twitter averages over 600 million tweets every day. With nearly 3 billion social media users on the planet advertising on social media is a smart move. Especially when you consider that average users spend about two hours on social media.

Artificial Intelligence and Digital Marketing

AI has changed marketing forever. Alexa, Siri, and now Google are changing the way people search for things. Just like the Jetsons, artificial intelligence has allowed people to voice a question to a digital device before receiving an answer. According to research, AI will be in 75 percent of all households in the United States.

Digital Marketing and Video

If you follow the Knoxweb Blog, you know that video is the way of the future when it comes to digital marketing. Video brings your brand to life. Video consumption is astounding with people watching, on average, 83 minutes of online video every day. That equates to 574 minutes per week.

 Ecommerce and Digital Marketing

Back in 2008, sales on the net represented a paltry 3.6 of the worldwide retail market. Today that number has risen to over 12 percent. Analysts see that number growing to over 17.5 percent by the end of 2021. Knoxweb explains that WooCommerce makes up for 42 percent of ecommerce. That is pretty amazing when you consider that the site has only been around since 2011.

 Digital Marketing and Streaming

Today people are dumping cable and watching their favorite movies and TV shows on Netflix and Hulu. Music streaming channels such as Spotify are changing the way people watch and listen. The day of the dish seems to be looming as people turn to the net for entertainment.

Google Search and Digital Marketing

Before Google, SEO was about specific keywords. Search engines would accept whatever people submitted even if the content was subpar. Frequent algorithm changes from Google means that content creators need to be more thoughtful.

To rank organically your content must be fresh and unique. It also must be targeted to your demographic. Today the user is favored, not the bot. Google has also changed user intent accommodation. The goal of Google has always been about speed. Questions must be answered as quickly as possible.

Digital Marketing and Mobile Indexing

Knoxweb has been telling subscribers for years that mobile marketing cannot be ignored. Because Google is continuing to roll out mobile first indexing, websites are ranked on both desktop AND mobile results based on the mobile version and only the mobile version of your website.

As a result, if you are one of the over 60 percent of small businesses that has not gone mobile, you won’t be ranking very high. Ask Knoxweb about a mobile responsive website that loads fast and adjusts to screen size.

Digital Marketing and the Future

No one can predict what will happen with digital marketing. However, one thing is certain, it won’t be going anywhere. Digital marketing will continue to grow in ways that even Knoxweb hasn’t thought of yet.

Digital marketing is easy when you work with the professionals. Call or click and schedule a no obligation consultation with Knoxweb. Knoxweb will come up with a digital marketing plan that will boost your online profile and your end of year profit.

Call for a consultation today.

Digital Marketing and Organic Marketing in 2019

Digital marketing is hard to figure out. Once you think you’ve got it nailed, algorithms change.

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Are you still struggling with digital marketing and unique content? Does your website need updating? Is it time to reevaluate your entire digital marketing strategy? If you answered yes to these three questions, or just one, you’ll quickly understand why a no obligation consultation with the team from Knoxweb makes sense.

In 2019, website competition will be fiercer than ever with businesses in your industry vying for the top spot on Google. Unless you pay for it, or understand organic marketing in 2019, you will be lucky if you make it on the second or third page.

Why Organic Marketing isn’t Working Anymore

Back in its heyday, organic marketing was great. You could land at the top of Google under the paid of ads without much effort. People who are new to the field of digital marketing probably did not have the privilege of benefiting from organic marketing.

Knoxweb has been in the digital business since 1996 and has since adjusted its digital marketing strategies to suit organic marketing in 2019. Many of those adjustments involve paying for ads on social media.

Before February of 2012, brands could reach their demographic using organic marketing on social media. However, when Facebook altered its algorithm, everything seemed to change. Back in the day, brands could reach up to 20 percent or even more of their target market every day they tweeted or posted. Again, it didn’t cost you or your company a dime.

How to Incorporate Organic Marketing in 2019

Knoxweb explains that targeting your team’s social media networks with rich content will garner more likes, comments, and shares. By connected your business with your employees on a social level you are increasing brand awareness.

Does your team talk about you and your company on social media? Do they add content providing valuable information for your products and services on your company’s social media pages? If your human resources department is hunting for team members, does your staff reach out on social media to let the world know about it?

When other people talk about your company, you are reaching an organic audience that you can’t pay for. Social media is known for attracting the best of the best. Use it to your advantage when hiring new employees.

Use Linked In for Organic Digital Marketing

Reaching out to your B2B associates on LinkedIn is an incredible way to showcase your brand. If you haven’t already joined LinkedIn, Knoxweb recommends that you do so. If you already belong, use the site to the best of its ability. Do a search to locate people in your industry. Make sure to reach out to people in your company that are already LinkedIn members. Remember any post on LinkedIn will reach your employee population and in addition, members of their own LinkedIn community.

Building Communities with Digital Marketing

Giving people the power to build a community brings the planet closer together. Roughly paraphrased from Mark Zuckerburg, CEO of Facebook, it’s a statement that is converting the way products and services are sold.

When your business builds a community on Facebook, Pinterest, Twitter, Instragram, YouTube, LinkedIn or any of the other social media sites, you are strengthening your organic reach. Although your competition may want to jump in on the conversation, they will probably have to pay to do so.

Leverage Your Strengths with Digital Marketing

When you create a strong social media community, you are leveraging your company and your team. Consequently, this strengthens your brand and the message that you are trying to convey.

2019 is going to be an interesting year with new digital marketing strategies ready to take the world by storm. Are you ready for the rush? Call Knoxweb and schedule an appointment for a no obligation consultation.

Having a digital marketing plan in place is the best defense and one of the best ways to boost your organic reach on the net.

Call for a no obligation digital marketing consultation with Knoxweb today. You won’t regret it.

Call now.

Social Media Marketing Secrets You Need to Know

Social media is constantly changing. With Facebook adding new fun options and Twitter doing the same, it’s tough know where to put your energies when it comes to social media marketing.

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Because social media marketing takes time it can be a real headache for people who already wish there were 25 hours in a day.

According to one of the oldest and most established web companies in East Tennessee, Knoxweb has been at web development and design since 1996, social media marketing takes an expert. When you work with the team from Knoxweb, you will have the inside scoop on social media marketing. Below are some things to expect from social media marketing in 2019.

Social Media Marketing and AI

According to Knoxweb, artificial intelligence is just like other things, including electricity, which started power use over 100 years ago. Just like electricity, artificial intelligence is being used in nearly every industry including transport, medical and manufacturing. AI is changing the way the world sees economy. Knoxweb understands AI and connects your company with AI tools and opportunities.

What is Artificial Intelligence?

AI makes computers and other things smart. AI includes vision, natural language and more. Knoxweb explains that artificial intelligence helps computers learn without being taught. Machine learning is huge at the moment. Ask Knoxweb how you can incorporate artificial intelligence into your social media marketing.

Engagement and Social Media Marketing

Engaging with fans and followers is crucial. In fact, earlier this year, Facebook introduced a new algorithm that focuses on meaningful interactions. In layman’s terms that means Facebook is favoring content that sparks conversation. This has inspired page administrators to post content that is more engaging.

Because these days it’s much tougher to reach your audience organically, you must aim for content that is interesting and appealing. You want to engage your users with fresh content that encourages people to like, comment and share your posts.

By engaging with your fans and followers, and potential ones on a more personal level, you are eliminating the salesy approach. Instead of hoping for more likes and shares, be thoughtful with your content. Add pictures and videos, which will boost your engagement by up to 50 percent or more.

Social Media Marketing is a Gold Mine

If you have been wondering how those social media ads are working for your competitors, just look at the statistics.

In 2017, a survey found that 59 percent of consumers around the globe used social media for product inspiration while 24 percent used platforms on social media to check out promotional offers. 16 percent of consumers on the planet clicked ads that were relevant to what they were looking for.

Because social media already helps consumers in product discovery, businesses are promoting products, videos, posts, and pictures on Facebook, Twitter, Instagram, and Pinterest. Those posts usually close the sale. In fact, an astounding 55 percent of those surveyed purchased the product that they discovered on social media later on.

Video and Social Media Marketing

If you follow the Knoxweb Blog, you know how important video is to digital marketing. Incorporating video into your social media posts warrants a higher click through rate. People relate to pictures, with moving pictures edging out still photography. Ask Knoxweb about Video Grabbers.

Video Grabbers are the easy way to grab your social media audience. From the storyboard to final production and going live on social media, video grabbers are affordable, especially when you consider how many products and services you will sell. People are more apt to purchase a product when they see an explainer or how to video. Ask Knoxweb how you can incorporate videos with Video Grabber into your web content.

The End of Television as You Know It

Experts predict the internet will catch up to TV quicker than once thought. In 2019, it is predicted that people will spend roughly 2.6 hours every day online watching web videos. Because of this, advertisers will probably be spending less money on television advertising and more on social media marketing, web ads and web video. Are you prepared to do the same?

Are you ready for social media marketing in 2019? Call or click and schedule an appointment with Knoxweb. There has never been a better time to rethink your digital content strategies.

Call for a social media marketing appointment with Knoxweb today.

Digital Marketing in 2019 Are You Ready

Digital marketing takes knowledge and experience. A good digital marketing company understands the technology and grows with it.

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Although conventional marketing still has its place, digital marketing has taken over as the leader when it comes to the advertising world.

Every minute of every day, Google is making it easier for users to search what they are looking for. That means algorithm changes. Are you prepared to alter your content to suit the search engines AND the users? Knoxweb is.

Why Digital Marketing with Knoxweb

Knoxweb has been in the digital marketing business since 1996. Having nearly 23 years in the digital business means the team of professional digital marketing consultants from Knoxweb knows what they are doing. With a few thousand websites shouting their praises, you know Knoxweb understands the world of internet marketing. It takes skill to market products and services on the web. Trying it yourself is a waste of time and money.

My Conventional Advertising Works Why Do I Need Digital Marketing?

Regardless of your demographic, you must incorporate your old school way of advertising with online marketing. If you don’t, you’re missing most of the population because it’s not just millennials that are buying products and services online. Even seniors are using their phones to locate businesses, check reviews, and shop.

Digital marketing is essential for every industry from food to manufacturing. Whether you have an online store or rely on foot traffic.

Do I Need Advertise on Social Media?

Of course, you do, but if you are smart and talk to the team from Knoxweb, you don’t have to do it yourself. While having an employee tackle your social media may seem like a wise idea, it will cut into your bottom line. This costs time and money.

Social media marketing is an essential part of digital marketing. If you’re not doing it, ask Knoxweb how.

Should I Pay for Digital Advertising?

According to Knoxweb, paying for digital marketing is entirely up to you. If you are allocating your advertising budget towards direct mail, you can still advertise on social media. With organic marketing, you don’t pay for ads on Facebook or for Google Ads. Using the right content and search engine optimization techniques, you can attract the powers that be at Google. With that being said, it is more difficult to be seen or heard if you aren’t spending a few dollars on social media advertising.

Digital Marketing and Video Marketing

Video marketing and digital marketing go hand in hand. Just check out your Facebook page and you’ll see both large and small companies are incorporating video into their online marketing strategies.

Video has a much better chance of converting into a sale than text and will also get you more visits than a picture will. Talk to Knoxweb about Video Grabber. Video Grabbers help your online presence and your brand.

My Website Looks Fine

If your website is mobile friendly and responsive, keeping it fresh is just as important as how it looks. When was the last time you updated your home page or your about us page? Exactly. You probably can’t remember the last time.

Google and the other search engines love fresh content. A professional blog writer will keep your website updated with fresh and unique blogs on a b-weekly, weekly, monthly, or quarterly basis.

Landing pages are another great way to incorporate fresh content into your website. Your landing pages can be about your products and services, or about an event that you have coming up. Landing pages are also an excellent way to showcase your brand with Explainer and How to Videos with Knoxweb and Video Grabbers.

Digital Marketing in 2019

2019 is just a few weeks away. Are you ready to take the world by storm with a strong digital marketing campaign that will blow the socks off the competition? Probably not, but you can change that with Knoxweb.

Get a head start on the New Year and contact Knoxweb for a no obligation digital marketing consultation today.

Digital Marketing 2019 are You Ready for It?

If your digital marketing efforts fell flat in 2018, and face, it, the year is nearly over, it’s time to consider a digital marketing restructure.

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Digital marketing continually changes, and that was certainly the case this past year.

2019 promises to bring even more changes to the digital landscape. But will you be ready for the digital marketing advancements in technology?

Digital Marketing and Social Media

Social media changes its algorithms daily. It’s why you see what you see on your feeds. Those algorithms are programmed into your likes, dislikes, comments and shares so that you will have access to what you are consumed with on social media.

Live and food related videos were the most popular subject of conversion. With Instagram, launching IGTV video perspective video on the internet would never be the same. Facebook also launched its Facebook Watch app that allows users to create a video channel, much like YouTube.

AR Technologies and Digital Marketing

With AR and AI at the forefront, brands are embracing customer service needs using chatbots. Apple is building on the popularity of AR with Memjis, an app that allows you to animate yourself.

Although it all sounds wonderful, Knoxweb warns against AR and AI technology overuse as it can sometimes work against you. Be sure to personalize your posts and resist the urge to automate yourself.

Personalize Your Digital Marketing

These days’ personalizing yourself and your brand is more than adding a logo to your email signature. Consumers are craving an almost intimate level of personalization.

Because ads on social media are completely oversaturated, users are searching for new and unique experiences. When you talk with your follower’s one on one you are learning what they like and what they don’t like about your products and services.

Google Search on a PC is Old Hat

The days of browsing on your desktop for the best washing machine are dwindling. With visual and voice nearing the top of the preferred way to search on the internet, brands need to incorporate unique marketing campaigns that utilize voice and visual search technology.

Voice search accounts for more than 3.5 billion searches on Google every day. With Alexa and other smart technologies ready to answer user’s questions, your business, whether large or small, needs to be prepared.

Visual Search for Digital Marketing

Microsoft, Google, and Pinterest are using visual search with a phone app that allows consumers to point at the store and pull up the phone number or store hours. Smart brands use the app to entice customers with coupons for being right outside the door.

Once inside, shoppers can snap pics of food items in Pinterest, that instantly bring up recipes and other interesting food related tips. Just think what your homemade BBQ rub could do with a visual search app. Ask Knoxweb how.

Make Your Presence Known with Digital Marketing

People connect with like-minded people. Although hiring the local celebrity to promote your brand may have brought in more sales, people want transparency. Potential customers want to see the people behind the scenes that made the company possible. Make sure that you personalize your digital marketing.

Exposing yourself not only humanizes your brand, but also helps builds trust. When you personalize your brand, you are building your image and your brand.

Influencers Drive Traffic

Believe it or not, a low three percent of shoppers said they would buy a product that was promoted in store by a celebrity. Compare that to the sixty percent who said they would buy from an influencer, and there is reason enough to source the people who know everything about your brand.

Hone in on Pinterest and Facebook and find out who has the most followers in your industry. Furthermore, influencers don’t have to be famous either.

Bend with Digital Marketing Strategies

It’s important to move with the times. Knoxweb has been in the web business since 1996, and has always thought outside of the box. In fact, Knoxweb was using video long before it became the most popular form of digital marketing. From mobile apps to visual and voice technology, Knoxweb are the experts.

A better 2019 is just a click away. Call and schedule a consultation for a no obligation digital marketing consultation with Knoxweb.