Tag Archives: 2018 video marketing campaign

Video Marketing for Business Are You Doing it Yet?

video marketing

Video marketing really is the way of the future when it comes to advertising online. Adding video to your blogs and social media marketing is the best way to optimize your content. When you add video to your online marketing strategies, you will be reaching a larger audience and one that will be more apt to buy your products or services.

If you follow the Knoxweb blog, you will know that video marketing is leading the way when it comes to online advertising. People who see your video links are more apt to click on the link giving you a better ROI. With video, your return on investment will be much more profitable.

Below are a few more reasons you should be including video marketing in your overall online marketing strategies.

1. A Much Easier Sell Online-Selling is far different than it used to be. Gone are the days when you can see or feel a product in a bricks and mortar store. There is no face to face when it comes to selling online, which could make it a bit more difficult to sell your products and services. With video, you can explain your products and services making whatever you are selling really shine.

2. Video is Easier to Remember Than Text-According to Knoxweb, 80 percent of watchers will remember an online video. The same can’t be said about your blog posts and social media updates. The competition is fierce on the World Wide Web. Video marketing allows you to show your creativity helping you stand out from the competition.

3. Entice your Audience-With video marketing you can encourage and entice people to buy your products and services. With a strong marketing plan, which includes video marketing, you have a better chance of reaching a larger audience.

4. All Demographics-Most people love video. With youngsters and seniors watching video, you have a better chance of reaching your target market. Remember, if your market is younger you will want to target Snapchat and Instagram. If you have an older audience, Pinterest and Facebook would be the place to post your videos.

5. Engage with Smartphone and Tablet Users-Mobile use is overtaking PC and laptop use with desktop users watching two minutes or less while mobile users will watch for 3 and 5 minutes depending on the mobile device. Knoxweb explains that video is the best way to attract potential buyers.

6. Better Click Through with Email-Video can increase your conversion rates giving you a better ROI. Adding video marketing to your email is one of the most powerful ways to get your email-marketing message across. A simple video with Video Grabber and Knoxweb saying thank-you for being a customer or client is more effective than you think.

7. Get Personal-Pulling those heart strings is a great way to show potential clients and customers how passionate you are about your business or organization. Showing off your brands personality with a video from Video Grabber and Knoxweb will give viewers the chance to connect with your products and services.

8. Rank-YouTube is second only to Google when it comes to search engines. Google owns YouTube giving you a better opportunity of ranking higher. Using keywords in your video and text, gives you a much better chance of a ranking higher in the search engines, and best of all, it’s organic.

9. Make Your Brand Shine-With video you can give your audience what they want without pressure. Showing your face and your products and services to the world is one of the best ways to build trust. Once your viewers trust you, you can be assured that a purchase will surely follow.

Video marketing is more affordable than you think and could be just what you need to improve your bottom line. Call or click and talk to the team from Knoxweb who can help you come up with a solid video marketing plan that will deliver results.

Call or click today for more information regarding online advertising with video marketing.

Video Marketing with Video Grabber is Essential in 2018

video marketing

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.