Tag Archives: 2018 social media marketing

Social Media Marketing Love it or Hate it You Need It

Eliminating your social media marketing is like shooting yourself in the foot. Of course, it takes time to commit to social media marketing but the results are well worth it.

I’m Fed Up With Social Media Marketing

social media marketingIf you are sick and tired of Tweeting and posting, it’s time to call the professional team from Knoxweb. Knoxweb has been in business since before social media existed. Because of this, you will see results when you work with Knoxweb.

Unlike some web development and web design companies, Knoxville pays attention to the trends. Some digital marketing companies claim to do it all, but when it comes to social media marketing tend to fall short using automated responses that are generated on all social media platforms.

No one wants to see the same post on Twitter, Facebook, Pinterest, or LinkedIn. By tailoring your posts and comments to your brand and your audience, you will see a better ROI.

Social Media Marketing Gives Me a Headache

Okay, Knoxweb gets it. With so many social media platforms available, it’s tough to narrow down the ones that fit your business model. If your target market is men between the ages of 18 and 25 Pinterest may not be the best place to put your efforts.

Knoxweb has a team of online strategists who will examine your brand to determine what social media sites would work best for you and your business. Using analytics and data, Knoxweb can narrow down your sites because when it comes to social media, it isn’t always a numbers game.

Start Slow for Social Media Marketing Results

If you haven’t been using social media, or rarely do, don’t go hog-wild. Random Tweets and posts aren’t going to get you anywhere. People may talk about you, but not in a good way.

People hate being bombarded with salesy posts and Tweets that are redundant. If you are hawking your products to people on social media, you are going about it the wrong way.

Social media isn’t about the hard sale. Marketing on social media is about getting people to like and trust you. Social media is about caring and sharing. If you care about your fans and followers, you will see results, results that count, especially when it comes to return on investment.

How To Make Social Media Marketing Work For You

Target your Audience-As mentioned above, it is imperative that you target your content. If you own an art gallery, Instagram and Pinterest are must have accounts while someone promoting a carpet cleaning business would have better results on Facebook or Twitter.

Use Images and Videos-Research shows that people are drawn to pictures and videos that evoke emotion as emotions are what attract people to your business. If you are in a competitive industry, visuals are the way to win over the competition. With images, videos and graphics you will appeal to readers while growing your fan base.

Write Captivating Headlines-The best way to win over your audience is to wow them with your headline. Use shocking statements or ask a question. Let people know what your post is about at the get go for better results. Just make sure you supply your fans with enough information to let them know what your post is about.

Never Oversell Social Media Marketing

Although social media is one of the best tools to showcase your business, too much selling will turn away your viewers. So much so that most will unsubscribe, defriend or even block you. Focus on information that fans and followers can use. Provide tips and how to videos for your products and services.

Show Off Your Personality with Social Media Marketing

If you want to stand out from the crowd of competitors, you must show your brands personality. Whatever you are selling, make sure your posts distinguish you from the competition. Write posts that reflect your company and what your brand is about, just be careful not to get too personal. People are on your business page to learn about your products and services, not what you had for dinner the night before.

When it comes to social media marketing it pays to be smart. Call or click for smart social media marketing from Knoxweb today.

5 Social Media Marketing Mistakes to Avoid

Social media marketing is tricky at best. Whether you are an established corporation or a small business, making your brand known on social media is essential.

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Social media marketing is crucial, and if you follow the Knoxweb Blog, you will know that SMO, or social media optimization plays a huge roll in your online presence. However, some social media marketing mistakes could hurt your brand.

1. No Social Media Marketing Plan or Strategy

Better results are achieved when you approach your social media as a strategy. Most businesses go into the process with gusto, making business profile pages, adding great content and attracting followers. However, if you aren’t responding to likes, comments and shares, you will not have a social media presence.

Planning your strategy is vital. Knoxweb has the tools you need to customize a social media marketing plan that yields results.

Knoxweb recommends that you:

  • Plan Goals
  • Target your Audience
  • Create a Team
  • Plan Time Spent Wisely
  • Plan your Tactics

Social media takes time. Achieving goals on social media is easy with the team from Knoxweb.

2. Not Targeting Your Audience on Social Media Marketing

Knowing your audience is essential. Succeeding in social media takes hard work, but is well worth it in the end.

By analyzing your social media analytics, you can determine who your target audience is. Knowing your fans and followers helps you hone your advertising skills. When you target your audience with the help of Knoxweb, you will see results.

3. Not Dealing with Negative Feedback on Social Media

Never address negative comments with lame excuses. Thousands of companies don’t address negative comments at all. Negative feedback does not destroy your reputation, in fact, it helps it.

Instead of saying, “I’m sorry,” or ignoring the negativity all together, start a conversation. Your brands shortcomings with be identified when you comment on feedback, even if it’s negative. Although most customers will not expect an apology, they do want to know that your company backs up its products and services.

Never delay your responses when dealing with negative feedback. Engage as quickly as possible and avoid engaging in personal attacks.

4. Not Making Your Presence Known on Social Media

Social media marketing is all about people because people like people. Faceless businesses are out of place on Facebook, Twitter and the other social media channels. Profiles that have a personal touch will attract more fans and followers. As a result, you will get more likes, comments, and shares.

Make your responses personal and avoid a standard corporate response. Direct your comments personally to the person who has commented. If the comment is negative, keep your emotions to yourself. Most situations will resolve quickly when addressed ASAP.

5. Not Using Customer Service and Social Media Marketing

Social media has taken customer service to a new level with brands using social media as a stepping-stone to cross selling and up selling. Aside from sales, social media online customer service, helps calm and retain customers who are not happy with your products or services.

Ask Knoxweb how you can merge your customer service with your social media marketing efforts. You will be amazed at how much you will see a jump in your ROI.

Social media marketing is a business, because attempting it yourself is a mistake that you do not want to make. Call Knoxweb for a no obligation social media marketing consultation.

It pays to be smart with social media. Call or click for a no obligation consultation today.

Social Media Optimization More Important in 2018

social media optimization

Social Media Optimization is all about engaging the user. Having a strong online presence on social media is a great way to reach your customers and new buyers. There has never been a faster way to boost your online presence than with social media.

If you follow the Knoxweb Blog, you will know that social media marketing is one of the best ways to optimize your content. When you post regular blogs, newsletters and articles on your website, you can easily share to your social media pages. The more you optimize your content, the better chance you have of targeting your demographic.

Social Media Optimization What is It?

Social media really can boost your online presence. With a sound social media optimization strategy, SMO, when used strategically, allows you to maximize your plan by connecting with your chosen demographic. Knoxweb explains that SMO helps people on social media find your brand.

Social Media Optimization Will:

• Generate leads
• Give your brand more strength
• Increase online Visibility
• Allow you to connect with your audience

Why is Social Media Optimization so Important?

As discussed in a previous Knoxweb Blog, the lines between SEO and SMO are starting to blur. Although getting over a thousand comments on your latest blog won’t get you to the top of Google, it certainly can’t hurt your ranking. SEO and SMO are stronger when they work together. According to Knoxweb, 50 percent of businesses are not successful with SEO because they aren’t incorporating SMO into their online marketing plan.

Optimize

If you aren’t optimizing your social media strategy, you could be hurting your online presence. If your business isn’t social, it could be because you lack an online strategy for your social media pages. Becoming a sensation overnight is easier than you think when you:

• Solve challenges
• Extend your efforts
• Create engaging content
• Identify opportunities
• Engage
• Track
• Market

Keywords Just as Important for SMO

Knoxweb has explained in the past the importance of keyword and keyword phrases when it comes to Search Engine Optimization. The same thing goes for Social Media Optimization.

Do your research and know what keywords, hashtags, and topics are hot in your target market. You want to reach your audience with relevant keywords and keyword phrases that will attract potential clients and customers. With professional keyword research from Knoxweb, your content will come up when people are searching for your brand on social media.

Profiles

When it comes to SEO, website optimization is essential. Every page of content needs to convey what your brand is about so that the user can find what he or she is looking for on Google and the other search engines. Social media optimization is similar; however, you have to optimize the social media profile, not the website.

Your profile page needs to convey your brand. You need to create a strong foundation for your social media pages that includes:

Profile Photo: Use your company logo as your profile picture. If you don’t have a logo, use a professional headshot.

User Name: Your UN should always be your company’s name. Your user name on social media is a big deal when it comes to branding your business. When you use your brand name for your user name, it will make it easier for potential clients and customers to find you.

Bio: Make sure you are clear about what your business or organization actually does. If allowed add a link to track your users back to your company website. Make sure to use keywords that will drive traffic and make your company more visible in a search.

Make sure that you complete your social media profile. There is nothing worse than going to a business page only to find nothing more than an address and phone number. Social media is about connecting. Don’t forget to connect and post as much information as you can about your company.

If you would like more information regarding social media optimization, call or click and schedule an appointment with the online marketing experts from Knoxweb.

You have everything to gain, you really do. Call or click now.