Tag Archives: 2018 SEO for business

Search Engine Optimization is Still Alive and Well in 2018

Search Engine Optimization

Search Engine Optimization is imperative if you want to rank in the search engines, and if you aren’t using SEO in your online marketing campaign, you could be hurting your ranking on Google, Bing and the other search engines.

Knoxweb has been in the web world since 1996 and knows a thing or two about Search Engine Optimization, and although things have changed over the past few years, the importance of SEO in your advertising strategy is necessary.

Although video marketers are claiming that Search Engine Optimization is dead, which is what they say every two or three years, Knoxweb says it isn’t so. Critics of SEO claim that Search Engine Optimization is dying, however, Knoxweb knows better. Although there really hasn’t been a shift when it comes to traditional Search Engine Optimization, it needs to work hand in hand with high quality content. Good quality content with proper SEO will rank high in the search engines.

Previously, Google allowed for low quality content with far too many links and keyword stuffing. The new algorithm created by Google doesn’t allow for keyword stuffing and will actually penalize you for it, as it really holds no value to a user.

Never Overlook SEO

It certainly comes as no surprise that companies are now receiving more inquiries via search on a mobile device. Because mobile is surpassing desktop use, a mobile website is imperative. According to the Knoxweb blog, not being mobile will affect your rank in the search engines. Knoxweb can help you optimize your website so that it will load quicker and be much more user friendly.

Real Speech Patterns

Speech patterns using short and long tail keywords are what most users will say into their phone or mobile device when searching for a business or organization. A professional blog writer from Knoxweb can incorporate keywords using natural speech patterns for better SEO.

User Experience

Knoxweb knows that there is nothing more important than user experience. Google, Bing, and the other search engines pride themselves on offering the best search experiences on the web with sites that are easy to navigate while holding value to the user.

What the Search Engines are Saying

Although most search engines give users advice on SEO, they are not the authority when it comes to Search Engine Optimization practices, which is in the hands of the algorithm writers. The blog writers from the search engines offer advice as to how you should incorporate SEO into your overall online marketing plan, but are sworn to secrecy when it comes to the algorithm rules and regulations. What is important to remember is that old SEO tactics are dead in the water, and while Search Engine Optimization is still relevant in 2018, you have to know how to incorporate it into your content and that is where Knoxweb comes in.

Become an Authority

High quality content that has an authoritative tone will attract the search engines. When you product high quality content, with the help of a professional blog writer from Knoxweb, your audience will subscribe to your blog, comment on your social media posts and share your well thought out professional content. Well-written content will pay off in spades when you work with the team from Knoxweb.

SEO is still very relevant when it comes to your online presence. However, without good quality content and thoughtfully placed keywords, you may as well pack up and go home.

If your online marketing strategy has seen better days, call or click and talk to a team member from Knoxweb who can help you come up with a well thought out and researched Search Engine Optimization plan that will get your results.

Call or click today for more information regarding SEO.