Tag Archives: 2018 online marketing

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.

The Power of Facebook is Real in 2018

power of Facebook

The Power of Facebook is hard to ignore, especially if you own an online business that you want to expand. With the power of Facebook, you can create a business page and start selling your wares, and best of all, having an online store with Facebook means users never have to leave the social media site as all purchases are made within the Facebook app and website.

Facebook makes it easy to upload pictures of your products, videos and text, what’s more is you can tag your photos to a particular product in your products for sale page making the purchase that much easier with Paypal. With the power of Facebook, you can grow your brand with free tools that are available from the most powerful social media website on the planet, Facebook.

If you have been following the Knoxweb Blog over the years, you will know how much the power of Facebook has grown. 10 years ago, no one would have had Facebook advertising in the marketing budget. Today, it seems bad business not to.

When you spend a few dollars a day for Facebook advertising, you can reach thousands of people that you wouldn’t be able to with email marketing alone. Through the power of Facebook, you can target millenial’s, teens or seniors. Facebook makes it easy to target your ad dollars in the right place.

Facebook Advertising gets results. All you have to do is scroll through your feed and see how many likes, comments and shares their products and services receive. Sometimes it is in the millions. A sound social media campaign will help you target and sell to the right potential customers. Knoxweb makes it easy to create straightforward ad campaigns that will get you results.

Knoxweb recommends that you do your research. Check out the social media pages of your competition. See what gets results. You can learn a lot by watching what type of Facebook Ad campaigns your competitor is having success with. Just remember to personalize your ads making them your brand and your brand alone.

During your research, see what types of ads are getting the most likes and shares. These days it seems like video is getting its share of conversions over text alone. Although pictures do see an improved return on investment, your ROI could be even better if you ad video to your Facebook advertising campaign.

You may think that social media is just for the younger generation, and some social media sites are, but Facebook is popular with everyone. The power of Facebook cannot be ignored and if you aren’t using the tools available for online businesses, you are missing sales. Your monthly income could change in an instant with a successful paid for Facebook advertising campaign. Your little business could turn into an overnight success with the help of Facebook and Knoxweb.

Your Facebook business page is much different from your personal page. You want your business page to convey your brand telling your audience who you are and what you do. Leave the politics and religion to your personal page and keep things professional. Getting into a debate over a personal opinion with a potential customer is a sure fire way to lose business.

If you already have a business page, but are seeing little, if any results, make sure you are using the tools that are available from Facebook. If you aren’t tagging your photos and videos to your products for sale page, people will not know where to go to buy your products or services. Making it easy to click and buy within the Facebook app is just one of the reasons paid for advertising makes sense.

Knowing how to use Facebook advertising to the fullest can be difficult and time consuming. Let Knoxweb show you how with an effective online marketing campaign to utilize the full potential of the power of Facebook.

Call or click now.

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.