Tag Archives: 2018 Knoxville Knoxweb digital marketing

Online Marketing Strategies and Tools 2018

If you have tried every online marketing trick in the book, but still aren’t satisfied with your search engine results, it’s time to call the team from Knoxweb.

online marketing

Since 1996, Knoxweb has been building websites and custom making digital marketing strategies for small and large companies.

What is Online Marketing?

It may seem like a basic question, but the bottom line is, some people have no idea what online marketing means. In a nutshell, online marketing, also referred to as online advertising, digital marketing, or internet marketing utilizes a set of tools and strategies that will help your company have a commanding online presence. Digital marketing has certainly changed over the past decade, with dozens of fairly new online marketing tools that will help you boost your presence on the search engines.

How Online Marketing Works

Online marketing helps promote your products and services online using various channels. Most companies have a certain demographic that they are trying to attract. While digital marketing helps businesses reach their target market, it can also expand your reach attracting customers that aren’t necessarily your chosen demographic.

When you use online marketing effectively, you can attract new age groups. Knoxweb can help you come up with a marketing strategy that will attract more people. The more people you attract online, the better chance you have of being on the first page of Google.

Finding Your Audience with Online Marketing

A fashion designer can target several different demographics and so can a restaurant. Pigeon holing your business into one category limits sales. When you come up with a strong digital marketing plan with the help of Knoxweb, you will understand how important it is to target everyone, especially if you have a diner or clothing boutique.

Knoxweb can help you find your target audience while spreading the word using social media, blogs, and other online marketing tools.

Social Media is Imperative for Online Marketing

If you follow the Knoxweb Blog, you will know that social media marketing, also called Social Media Optimization, is one of, if not THE most important aspect of digital marketing. If you are not committed to your SMO talk to the team from Knoxweb. Knoxweb can help you with a social media marketing strategy that is easy to use. When you work with a professional, you can avoid the pitfalls that sometimes come with social media marketing.

Video Marketing

Not just for social media, video marketing is more popular than ever with smart business owners incorporating video marketing into email messages and business text messages. Knoxweb produces professional quality videos using Video Grabber. Video Grabber is the best way to convey your message through the power of video.

Email Marketing

Knoxweb has mentioned in the past that email marketing is still a great way to let your subscribers know about your products and services. A strong email marketing campaign can be used in conjunction with your other digital marketing efforts. Email marketing can even be used to promote your direct mail and other offline advertising campaigns.

Text Messaging for Business

You may have noticed that you are receiving more text messages from businesses. While you may think that text messaging is only useful for local digital  marketing, you need to think again. Any business can benefit from text messaging for business. You can notify subscribers of specials online or let users know you have a new location.

Blogging for Online Marketing

Knoxweb cannot stress enough how important blogging for business is. A weekly business blog is optimized all over the web. Ask Knoxweb about professional blog writing. Including a professionally written blog in your overall online strategy will increase your presence.

It is important to have a customized strategy. Knoxweb will come up with a strong digital marketing plan that will increase sales.

Call or click for a no obligation online marketing consultation with Knoxweb today.