Tag Archives: 2018 Knoxville digital marketing

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

Video Marketing Can Boost your Brand Exposure

Video marketing cannot be ignored. All you have to do is scroll through your feed on Facebook and you will find dozens of videos including product and how to videos from the competition.

video_marketing

If you aren’t including video marketing in your overall digital ad campaign, your bottom line will pay for it.

What is Video Marketing?

Using video, you can build customer rapport by promoting your products and services. Video can be used to show your clients how to use a product, stream live events and create entertaining content.

Knoxweb are the video marketing experts and have the tools you need to create a strong video campaign that could go viral.

How Video Marketing Works

Video marketing works by driving traffic to your website. Marketing with video allows you to raise brand awareness while engaging with your customers at the same time. Data driven, this type of marketing allows you to track consumer engagement and monitor metrics.

How to Produce a Quality Video

With the power of Video Grabber from Knoxweb, you can produce an affordable video that tells your stories while engaging potential customers. Although there is no set time for video, shorter is always better. Knoxweb will create a powerful script and storyboard that will be a consumer attention grabber.

Publishing and Analyzing with Video Marketing

Knoxweb will show you how to optimize your content all over the web. When you embed video on your website, share it on YouTube and Facebook, you will be exposing your brand to more people.

People who like and comment on your videos will mostly likely share your content as well. Once your videos have gone live, Knoxweb will show you how to track your stats and metrics. As a result, you will be able to determine what works and what doesn’t.

Video Marketing Benefits

  • Connect with Potential Clients
  • Build your Brand
  • Great for SEO
  • Better Consumer Retention
  • People Love Video
  • More Clicks using Video in Email
  • Better ROI

Video Marketing Challenges

Although you still need good equipment and a good production team behind your efforts, it is much more cost effective to include video marketing than it used to be. Professional video with Video Grabber and Knoxweb is affordable and best of all, yields results.

Video Marketing Strategies

If you follow the Knoxweb Blog, you will know that video marketing is about planning. When you plan, test, analyze, and finalize, you will see results. Knoxweb can help you produce engaging videos that will align your sales funnel.

Before you begin, ask yourself what purpose the video has, who your audience is, and how the video will help your long-term digital marketing goals. Knowing the answers to those questions before production will help your overall strategy.

Knoxweb recommends that you develop a strong marketing strategy that outlines the purpose of each video. You want to be clear and concise for every type of video whether it is a how to video or an experience video. An explainer video will be different from a new product launch or customer review video.

Video Marketing Makes Sense

Marketing in 2018 is much more than words on a page. Sixty five percent of the population learns visually. While thoughtfully written blogs will bring you leads, incorporating Video Grabber into your digital efforts will speed up the process.

Knoxweb explains that video is about 50 times more likely to rank organically than text. However, it is important to product high quality videos that are beneficial to your overall digital marketing campaign.

If you would like more information regarding video marketing for your brand, call or click and schedule an appointment with the video production team from Knoxweb. Knoxweb will help you grow your business with a powerful video marketing campaign. As a result, you will see a better return.

Call for a no obligation consultation with Knoxweb today.

Digital Marketing for Business in 2018 and Why it Works

With digital marketing taking over traditional marketing, it’s hard to know where to put your advertising dollars. Sinking everything into Google or Facebook Ads may seem like a good idea, but unless you know what you are doing, you could be wasting your time, and more importantly, your money.

digital marketing

Most companies put away a certain amount of money for advertising every year. A budget is set aside to use for marketing. In the past, most of those ad dollars were spent on TV, radio and print ads. Billboards were also a popular advertising solution, and still are, but unfortunately, those marketing tactics won’t work unless you incorporate digital marketing into the mix.

Knoxweb has been in the digital marketing business since 1996 and keeps up with the trends. There isn’t a new kid on the marketing block that Knoxweb doesn’t know about.

When you schedule an appointment with Knoxweb for a digital marketing consultation your entire online strategy will be looked over to see what works and what doesn’t. If you have been putting all of your energy into social media marketing and it hasn’t brought you any ROI, you are either doing it wrong, or targeting the wrong demographic.

Social Media Marketing-It Works

Social media marketing works and if you follow the Knoxweb Blog, you will know that it’s best to start slow. Don’t put all of your eggs in one marketing basket.

If you are targeting a predominately-female market, you may want to advertise on Pinterest instead of Facebook or Google. Pinterest is one of the top social media sites for women and could be the best place for you to market your products and services.

On the other hand, If you are targeting millennials, you may want to put your advertising dollars on Snapchat. One recent article claims that millennial are leaving Facebook in droves. Apparently, they don’t want to hang out where their parents do.

Video Marketing-It Works

Just scroll through your feed and you will quickly realize the power of video marketing. With the auto play feature on Facebook, you can instantly watch a video and click if you want to see more. This is a powerful feature when it comes to video marketing. Creating a video featuring your brand is one of the best ways to increase your fan base.

When you create a video marketing strategy with Knoxweb and Video Grabber, you will get more likes, comments, and shares. When you optimize your social media content with your blog and other online content you are instantly attracting a whole new audience who wouldn’t have clicked on your link had they not been looking for your product or service in the first place.

Text Messaging for Business-It Works

It may seem odd, but these days more people prefer a text message to a phone call, especially from a business or organization. It makes it easy to reply at the user’s convenience. If you are targeting the millennial crowd, you may want to keep in mind that in a recent survey, most millennials preferred text messaging to a phone call.

There are programs available that you can use for business text messaging. Contact Knoxweb for more information about using text messaging for your business.

Email Marketing-It Works

Although some see it as archaic, email marketing is still a viable source for new clients and customers. Email marketing is also a great way to tell your existing customers about upcoming events and specials that you have on your calendar.

A good email marketing campaign with video is a fresh way to incorporate digital marketing into your overall internet strategy. Ask Knoxweb about Video Grabber for your next email blast. You will be amazed at your click through rate when you produce a professional video with Knoxweb and Video Grabber.

Digital marketing is the way of the future and if you want to keep up with the trends, it’s time to call in the professionals. Knoxweb can help you come up with a strong digital marketing campaign that will get you results.

Call or click for a digital marketing consultation with Knoxweb today.