Tag Archives: 2018 Facebook Advertising Knoxweb

Facebook Advertising Works but Are You Doing it Right

Facebook Advertising

Knoxweb has been talking for years about the power of Facebook advertising, and if you subscribe to the Knoxweb Blog, you will have learned that Facebook advertising can work for your business, but how you organize your campaign can have a dramatic effect on your efforts. If you are targeting the wrong demographic or not using the tools properly, you could be missing the boat.

It’s All About Planning

According to Knoxweb, it is vital that you plan your strategy before you fork out any cash. Facebook ads are affordable, about $2.00 a day, but your ad dollars could turn out just like your morning coffee. Satisfying at the time, but not doing you much good right now, unless of course you are still feeling the caffeine rush.

Knoxweb have been in business since 1996 and are far ahead of the curve when it comes to Facebook advertising. Knoxweb can help you come up with a strategic online marketing plan, including advertising on Facebook that will help you increase your fan base and your income.

Shopping on Facebook

Facebook is becoming more popular for online shopping. Who would have thought three years ago that you could buy and even sell your products and services on a social media site? These days if you ask the average person if they have ever bought something on Facebook, the answer would probably be yes.

With Facebook, the user never has to leave the site. Consumers can buy and sell products and services within the social media site. It’s like a big shopping mall where you can buy and sell, socialize with friends and even, “Go to the movies.” Facebook makes it easy to sell just about anything and best of all, people can purchase directly from your Facebook business page.

Set Up is Easy

Setting up a business page for Facebook is easy. Just follow the instructions and you will be well on your way to increasing your end of year sales. Once you are up and running and you are comfortable with your page ask Knoxweb about Facebook advertising.

The experts from Knoxweb can check out your Facebook business page and your website to make sure that you are ready to handle the traffic. With social media, you never know what you are going to get when it comes to sales. It really is like a box of chocolates. If you get 2,000 orders, or even 500, are you ready to handle it? The last thing you want is bad reviews.

Now or Never

People want what they want now. People who buy on Facebook will read what others have to say, and if your customer service isn’t right on point; you could find yourself on the negative end of the comment thread. You want to make sure you can fulfill your orders regardless of the product or service. If your customers aren’t receiving their goods in the amount of time specified, it could ruin your online business.

Knoxweb will make sure that your business is ready to handle what could be massive amounts of business with your website and your Facebook page. You must have everything in place before you even consider placing a Facebook ad. It may be cheap, but if it doesn’t work in your favor, it could be a waste of money, and most importantly, time.

A Good ROI Means Planning

Having a plan for your Facebook Advertising campaign is crucial if you want to see a good ROI. A good return on investment comes with careful planning, and that is where Knoxweb comes in.

Knoxweb can help you optimize your Facebook Ad campaign without having to spend thousands. Once you have your ad date set, Knoxweb can get ready with a blog, social media posts and other online optimization tools that will get the ball rolling giving you the best bang for your buck when it comes to Facebook Advertising.

Get onboard with your online strategy and talk to Knoxweb. It really could change your entire outlook on social media and Facebook.

Call or click today.

Video Marketing with Video Grabber is Essential in 2018

video marketing

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.

If video marketing is something you have been considering, call or click and schedule a consultation with the video experts from Knoxweb. Knoxweb can write, shoot, edit and roll out a show stopping video or video series that will improve your bottom line.

Call or click for more information regarding video marketing with Knoxweb today.

Facebook Advertising 2018 What you Need To Know

Facebook Advertising

Facebook Advertising has certainly improved over the years and only promises better results in 2018. According to Knoxweb, Facebook just may be the place to put your advertising dollars in the New Year.

When Facebook first showed its face in 2004, the Facebook Advertising platform on the most popular social media site in the world had just begun. Fast forward to 2017, and the King of social media has become the most phenomenal social media marketing platform in digital marketing history.

2018 promises to be an even bigger year when it comes to advertising your business or organization on Facebook.

Followers of the Knoxweb Blog will know that video is the most popular platform for online advertising and for Facebook Advertising. In fact, people who use Facebook watch more than 150 million hours of video clips every day. As a result, FB has been improving its in-house video players offering both organic and video content ad buyers a much better avenue to show video.

Speaking of organic, according to Knoxweb, video clips on Facebook for Facebook Advertising will receive 135 percent more when it comes to organic reach. Your business can improve its paid posts and organic reach by posting thoughtful promotional videos that will convert potential customers into buyers.

With the help of Knoxweb and Video Grabber, you can improve your prospects and your engagement. People who use Facebook will also remember a message with a video more so than a text or even a photo. People remember a video clip seven times more than text.

Video Grabber allows you to use different ad techniques to boost your brand online with ad formats that will attract the attention of your demographic, but it’s not just video that can help your social media marketing in 2018. According to Knoxweb there are several ad formats used by Facebook for Facebook Advertising.

Some of the ad formats to look for include:

Slideshow ads-These types of ads use lightweight video that loads faster. Slideshow ads are also a great transition for businesses that want to produce more video.

Carousel ads-These types of ads use multiple offers or multiple images at the same time. This gives the user a richer experience.

Collection ads-These types of ads allow potential customers to browse through multiple informational pages or products in the app. This allows for less friction.

Dynamic ads-These types of ads use single ad templates to advertise multiple products or to create different segments or customized pitches.

Canvas mobile ads-These types of ads transform Facebook ads into a single image or video scrolling experience that is perfect for showcasing your business or organization.

Link ads-These types of ads include customizable CTA buttons that are used to direct prospects to your website, offer, or a landing page. Not only do link ads encourage participation, they also increase your conversion rate.

Lead ads-These types of ads capture leads directly avoiding the need to leave the ap. Understanding what types of ads are best for your best will see a better ROI.

2018 will be here before you know it, and if you want to improve your ranking and your sales with Facebook Advertising, call or click and talk to Knoxweb about social media marketing. It really can help your business or organization grow.

Call or click for more information regarding Facebook Advertising today.