Tag Archives: 2018 digital marketing strategies

Digital Marketing even if You Are Land-Based

Digital marketing is something ALL business should be incorporating into their overall marketing strategy.

digital marketing

Even if you aren’t an online business, you still need to use digital marketing to boost your advertising efforts. If you aren’t marketing your business online, no one will be able to find your bricks and mortar store.

Why Digital Marketing is Important

Subscribers who follow the Knoxweb Blog know the importance of digital marketing. Even land-based businesses need to be focusing their advertising efforts into online marketing.

What You Need To Know about Digital Marketing

Mobile Mobile Mobile

Over 50 percent of consumers are browsing for products and services on a mobile device.

Knoxweb has explained the necessity of mobile, and if you haven’t gone mobile, you are frustrating and alienating potential buyers. Furthermore, Google will penalize you, reducing your rank in the search engines.

Micro-Moments

Impulse shopping. Everyone does it. With the portability and accessibility available on mobile devices, digital marketing cannot be ignored. Most people have the attention span of a fly, and your business needs to capitalize on that.

Your business needs to focus on micro moments to fulfill a potential buyers needs. Ask Knoxweb about a platform that allows you to cater to your customers 24 hours a day, seven days a week.

Using Apps in Digital Marketing

Knoxweb are the mobile app experts. Since 1996, Knoxweb has been learning the technology to help businesses grow with web design and web development solutions, including mobile app technology. These days customers are tending to go to an app as opposed to a browser. Talk to Knoxweb about a mobile app for your business.

Connection is a Must

These days your business must be connected to anything and everything. From Smart Home Technology to making phone calls and sending notifications, the internet is the key to success. Your business needs to show up everywhere. That won’t work unless you incorporate smart digital marketing solutions into your brand.

Brand Management Using Digital Marketing

Branding a business is much different than it used to be. Business cards used to be the key to a successful connection that could lead to new clients and customers. However, in today’s world you must optimize using conventional and online tactics that work together. Everything is connected.

Following Through

A good digital marketing campaign must include follow up. Knowing what happens after the purchase is just as important as what happens beforehand. Every step of the process needs to be analyzed to determine what works and what doesn’t. Following up on every purchase and responding to a bad review assures good customer relations in the future.

Live Streaming and Digital Marketing

Everyone loves to peak behind the scenes. With Facebook Live and other online streaming platforms, you can give potential clients and customers a look at your business. Go live with a new dish from your eatery or show your plumbing company customers what not to put down the sink.

Digital Marketing and Text Messaging for Business

Five years ago, text messaging for business was rarely used. These days it’s more important than ever. Consequently, sending consumers that purchase your products and services a text message is the best way to receive a response. Consequently, text messaging for business increases your end of your year sales, regardless of your industry.

Endless Opportunities with Digital Marketing

The opportunities are endless when you incorporate smart digital marketing into your overall marketing strategies. Every business needs an online platform to let people everywhere know that you exist.

If you would like more information regarding digital marketing, web design, web development, look no further than Knoxweb because Knoxweb have what it takes to build your bricks and mortar business into an online company that will yield results. All you have to do is call or click.

Make your presence known with sound digital marketing strategies that work. Call Knoxweb today.

More Digital Marketing Mistakes that Will Kill Your Business

Even in today’s digital marketing age, it’s tough to keep up with technology. The times they are a changing and that is certainly the case when it comes to digital marketing.

digital marketing

Digital marketing is important. If you have been following the Knoxweb Blog, and you should be, you will know how your online presence is affected by everything you do, from your social media, to your conventional marketing. Even your direct mail campaign can affect your online presence.

Below are some more digital marketing mistakes to avoid at all costs.

Putting Your Audience in One Box

Every customer has a different need or want. Two potential clients may be curious about your products or services, but they are certainly not the same. Identify your users and understand who your target audience is. Without properly identifying your customers, you will never be able to customize your message.

Being Inconsistent with Digital Marketing

Poorly managing your digital marketing efforts will hamper your end of year earnings. Ask Knoxweb how you can simply your online marketing strategies with sound techniques that work. Segment your email lists and don’t forget to keep up to date with your social media. If users are liking, commenting, and sharing your content, you must engage.

Being Spammy, Aggressive or Scary with Digital Marketing

If you are managing your digital content and monitoring user behavior, don’t be a stalker. First of all, don’t reveal your actions by saying, “We noticed that you are interested in our new HVAC system. Let’s have a chat!”Interact, but don’t be creepy about it. Slowly get to know your users before you shove your message down their throats.

Being Socially Inept with Digital Marketing

If your business is actively tweeting and posting on Facebook, Twitter and Instagram, being social is important. Steer clear of bragging your services and communicate. Listen and engage. Learn what your clients and customers want and what they don’t want. Nobody wants to be sold to on social media. As Knoxweb has mentioned in previous blogs, make sure to address negative comments. Even more so, address those comments and do not delete.

Not Producing Fresh Content

Focus on new content that is consistent with what users want. Create unique content based on questions that your followers have asked. By writing blogs, tweeting and posting content based on user’s questions and posts, you will have a better chance of attracting new users while engaging with new followers. Consequently, you will be come popular.

Ignoring New Digital Marketing Technologies

Knoxweb has been in the digital world since 1996, and for that reason, is always ready for a challenge. Consequently, with the rise of video marketing, building video clips into your overall online marketing plan is a must. Video Grabber is a tool used by Knoxweb that incorporates video marketing with other digital marketing platforms. Ask Knoxweb how Video Grabber can work for you and your business.

Assuming Everything is Fine

If you are basing your SMO and SEO due to assumptions because you have thousands of fans, comments, likes and shares, you are not going to get anywhere with your digital marketing efforts. Knoxweb has the tools to monitor performance while conducting tests to measure the performance of your search engine monetization and social media optimization.

Online marketing isn’t something you can pick up overnight. Besides, there is not a Digital Marketing for Dummies book, well, if there is, you can bet you won’t be able to do what Knoxweb can do.

If you would like to tighten up your digital marketing strategies and come up with a solid plan, call or click and talk to the team from Knoxweb. Knoxweb knows what it takes to get you to the top of the search engines, and as a result, will finally help you get there.

Call for a no obligation quote today.