Tag Archives: 2017 online marketing strategy Knoxweb

More Online Marketing Strategy Tips 2018

online marketing strategy

Do you have an online marketing strategy for 2018? If you don’t, call or click and talk to the online marketing professionals from Knoxweb who can help you come up with a solid plan for your online marketing strategy.

Since 1996, Knoxweb has been helping businesses and organizations stay on track when it comes to the ever-changing world of digital technology.

Just when you thought you had it all figured out, Google goes in and changes something. Your old ways of thinking, even if you thought you were tech savvy aren’t going to work in 2018. Thankfully, the team from Knoxweb keeps up with the changes and can help your presence on the World Wide Web.

According to recent research, Americans will spend an astounding $113.8 billion dollars on advertising. That is double what it was just 24 months ago.

With platforms and new technologies emerging on a daily basis, there has never been a better time to connect with the people who want to know more about your product or service. However, unless you are up on the latest bells and whistles when it comes to optimizing your brand, you could miss the boat.

Below are some online marketing trends to watch for in 2018.

Machine Learning

Like it or not, 97 percent of business owners believe that the future of all marketing will be a collaboration between humans and automated entities or machine learning. It is imperative to respond as quickly as possible to keep up with the behavior of the customer. Machine learning has already helped fraud detection in the healthcare field with PayPal using predictive technology to prevent money laundering.

In 2018, you can expect machine learning to assist with content management, automated data visualization, and overall analysis.

Dark Social

No, Dark Social isn’t some sort of secret social club. Dark Social is a term marketers use to describe people sharing content through messaging apps, instant messaging programs and email. Dark Social is any traffic whose source cannot be tracked through social media networks or Google. Tags that are attached whenever the link is shared identify referral traffic.

Some examples of Dark Social would be:

• A girlfriend sharing a show that she would like to attend via text
• Friends group emailing each other sharing their favorite Fantasy Football teams
• Your sister using What’s App to ask you about a new dress that she wants to buy
• Your boss sending you a Slack message about a seminar you should attend

Knoxweb explains that there are dozens of ways to share content using Dark Social. Dark Social is responsible for 84 percent of outbound sharing. Obviously, you and your business cannot afford to ignore Dark Social.

According to Knoxweb, 46 percent of potential buyers over the age of 55 use Dark Social as there only means of sharing content. Consumers aged 16 to 34 are less likely to share via Dark Social, only 19 percent of them to be exact.

Micro Moments

The most successful businesses and organizations can anticipate the compulsiveness of the consumer, something that is important to note when it comes to your online marketing strategy. Remember, 96 percent of potential buyers will grab their mobile device to check out a product or service. They want answers on the spot. Giving consumers what they want when they want it is more important than ever as people are making decisions in the moment.

Ask Knoxweb to design a mobile responsive website that will display a navigation bar with categories that have been arranged according to personal importance. This makes it simple to locate relevant and rich information during a micro-moment.

If you would like some help planning your online marketing strategy in 2018, call or click and schedule a no obligation consultation with the online marketing experts from Knoxweb. You want to hit the ground running and that can’t happen without a solid plan.

Call or click today.

Online Marketing Strategy is Essential for Business

internet marketing strategies

If your online marketing strategy isn’t getting you anywhere on the web, it could have something to do with your website. Even if you are mobile friendly, there are some other factors that need to be implemented into your online marketing strategy.

According to Knoxweb, even the best websites in the world won’t get you anywhere if they aren’t optimized. Although marketing has changed over the years, advertising is still a no brainer, regardless of the medium.

If you paid a fortune for your mobile responsive website, but don’t have a business blog or a social media presence, you may as well write that purchase off as a loss. Knoxweb understands the importance of mobile optimization and can help you come up with a solid plan for your online marketing strategy.

Before the process begins, Knoxweb will make sure that the website you purchased can do what it claims to do. If the company that built your website says it’s mobile friendly, and it isn’t, meaning it isn’t responsive, Knoxweb will explain what can and needs to be done to improve your online presence. If need be, Knoxweb may recommend a brand new online marketing strategy that includes a new mobile responsive website.

If you follow the Knoxweb blog, you will know how important every step of your online marketing strategy is, from a weekly or monthly professionally written business blog and a strong and sound social media campaign, to an email marketing and direct mail advertising campaign. All of these strategies need to be put in place if you want to see a return on your investment.

Why is Social Media Marketing Important?

According to Knoxweb, social media is the most powerful form of online advertising in the world. People spend hours on their social media pages tweeting and posting about their personal and work life, and what they buy.

If a fan or follower on your Facebook page purchases one of your products and is happy with the purchase, he or she will like, comment and share what they bought. People like to brag about new finds, especially on social media.

Email Marketing is Still Important

Email marketing is an integral part of your online marketing strategy, however, if you don’t know how to attract the attention of the people on your lists, or new and potential clients and customers, you may find people unsubscribing because you really don’t have anything to say.

Knoxweb suggests that you write an enticing headline that people will be curious about. Offer a discount or coupon, or create a competition with your fans and followers. Cross-promote your offers and competitions on your social media pages and you will see an increase in your subscriber base. Creating a solid email marketing campaign along with a social media marketing campaign and a regular blog can improve your ranking on the search engines.

Video Marketing

No online marketing strategy is complete without video marketing. Knoxweb has the tools and the talent to create a video marketing campaign with Video Grabber. Video Grabber is the smart way to create powerful messages that you can share across all platforms including YouTube, Facebook, Twitter, Instagram, and Pinterest. There is no limit to optimization when you market with Video Grabber and Knoxweb.

Direct Mail

If you have tested Direct Mail and it has worked for you, and is still working, why not cross promote your online marketing with your conventional marketing.? Create a QR-Code and put it on your postcard and people will have easy access to your website and your promotion.

When it comes to your online marketing strategy, it really does pay to leave it up to the professionals. Knoxweb has been in the web business since 1996, and understands how the web works.

The team from Knoxweb continually keeps up with technology and attends workshops, seminars, and classes to make sure that the client is always satisfied.

Let Knoxweb create an online marketing strategy that works.

Call or click now.