Tag Archives: 2017 email marketing Knoxweb

Search Engine Optimization is Still Relevant in 2017

Search Engine Optimization

SEO or Search Engine Optimization is still extremely important and relevant to your overall online marketing campaign, but how has SEO changed, and what can you do to increase your ranking on the search engines?

According to Knoxweb, there are a few tricks to the trade if you want to improve your Search Engine Optimization.

Publish Relevant and Unique Content

Content that is fresh, unique, and relevant is the number one thing that will drive your ranking up on the search engines. According to Knoxweb, there is no replacement for professionally written content. Quality content that is created for your demographic gives your website relevance and authority.

By identifying a keyword or phrase for every page and using it throughout your content, you will see a boost in your ranking. Remember to use tags and links, but don’t go overboard. It will not work in your favor if you sacrifice great content for Search Engine Optimization. A professional blog writer will write for the user, not Google or Bing.

Update Your Content

Quality content needs to be posted regularly. A weekly or monthly blog will put you on the good list when it comes to SEO. Content that is updated regularly is a wonderful indicator of how relevant your website actually is. If you aren’t posting regularly, or just don’t have the time, you may want to consider a professional blog writer from Knoxweb.

Your Website Should Be Link Worthy

Focus on relevant links within your content. Using those two little words, “Click here,” will not attract the search engines, as there is no value. When you link to certain words or phrases in your content Google and the other search engines will thank you for it. Links that go to different pages on your site or blogs that relate to the keywords in the page or blog will also help boost your SEO.

Think About Your Users

When you create your website and post regular blogs and articles, it is important to write for the user, not the search engine. Throwing together a bunch of words and phrases that don’t make sense is one of the biggest mistakes that you can make when it comes to Search Engine Optimization. Hiring a writer who is well versed in the English language understands how to write for the user AND the search engines.

Don’t Forget About Social Media

Although the powers that be at Google have said that social media signals aren’t a ranking factor that is beginning to change. In fact, Google has recently confirmed that links you share on Twitter and Facebook are now being used for ranking signals.

Regardless of what is in store for Search Engine Optimization in the future, you can be sure that social media isn’t going anywhere. In fact, social media is growing by leaps and bounds.

Search Engine Optimization is a tricky business, and one that is best left to the professionals. Knoxweb has been in the web business since 1996, and is constantly keeping up with the SEO trends that seem to be changing on a daily basis.

If you would like some help with your SEO, call or click and talk to the professionals from Knoxweb who can help you come up with an online marketing plan that can help your Search Engine Optimization. Call or click today.

Don’t Abandon your Email Marketing Campaign

email marketing campaign

If you have abandoned your email marketing campaign, you have made a big mistake. An email marketing campaign is just as powerful, if not more so, than it was a few years ago.

According to Knoxweb, the optimization opportunities are endless when you include an email marketing campaign into your online marketing strategies.

Email is a digital communications tool that people have been using for over 40 years. Although it may seem dated and irrelevant in a world of social media and mobile technology, email is still very relevant. Below are a few reasons that you should still be including email in your online marketing campaign.

Inbound Marketing on the Rise

Inbound marketing works as it attracts users to your site, hopefully converting those leads into sales. Knoxweb explains that email has an entirely new purpose when it comes to consumers. When a potential buyer fills out your information form, you can communicate with email marketing. Best of all, those email lists aren’t random and you didn’t purchase them. Those lists are from real people who have shown an interest in your products and services.

Personalization

With an effective email marketing campaign, you can make sure that your emails are hitting your demographic. Talk to Knoxweb about email marketing software that allows you to personalize every email for amazing results.

With a contact form on your landing page, you can at least have the names and emails of the people who have shown an interest in your business or organization. Emails that are personalized see a click rate of 14 percent and a conversion rate of 10 percent. Subject lines that are personalized see a whopping 26 percent higher open rate.

People Check Email 75 Times Each Day

Because there are so many devices available to check email, people literally, have the world at their fingertips. With desktops, tablets, laptops and Smartphone’s taking over the entire globe email is being viewed every minute of every day, 75 times to be exact. If you aren’t working on an enticing email marketing campaign for your business or organization, you are missing out.

People are interested in their inbox and their email, but most importantly, they care who that email is coming from.

ROI

With an average Return on Investment of 4,300 percent, you would be sticking your head in the sand not to realize that email marketing works. Any marketing strategy that offers that kind of ROI is something that should be an absolute when it comes to your online marketing campaign.

Cost

Email marketing is affordable. Knoxweb can show you how to create an effective campaign that you can optimize with the rest of your online marketing campaign. Putting together an email marketing campaign will not cost as much as some of the other online ad avenues.

Social Media and Blogging

If you are active on social media and share your weekly blogs, including those weekly posts and tweets in your email marketing campaign, it will boost your SEO. By optimizing your content in your emails, you will see a better ROI.

Email marketing is as strong as it ever was, and if you aren’t using it anymore, call or click and talk to the team from Knoxweb who can help you build a solid email marketing campaign that will improve your SEO.

Call or click for more information today.