Social media marketing is changing. According to Knoxweb, there are social media sites that are improving their networks to attract more users. Knowing what those changes are can be tough, especially if you are not an expert at social media marketing.
What is Social Media Marketing?
If you follow the Knoxweb Blog, you will know that social media marketing is all about advertising your products and services on Facebook, Instagram, Twitter, YouTube, or the multitude of other social media sites that are begging for your ad dollars.
When done the right way, advertising your products and services on social media can improve your online presence and get you more fans and followers. However, if done the wrong way it can be detrimental to your company.
Below are some social media marketing trends to watch for in 2019
Augmented Reality and Social Media Marketing
Already implemented with Snapchat and other social media websites, AR and virtual reality is estimated to reach $298 billion by the year 2023. The best examples are the facial filters on Snapchat.
Geofilters can be added as well. Ask Knoxweb how you can create geofilters for social media marketing platforms where you can add your company logo to the screen. With these features, you will become more popular on other social media platforms as well. This will help further your reach.
Social Media Marketing and the Generation Z Focus
Generation Z is headed for the workforce. That means they will have more cash to spend. If you want to target this powerful demographic, you need to begin early. Regardless of your industry, focusing on Generation Z is a smart move.
According to this new generation, Pop-up stores are the way to shop. Pop up stores are unique and were designed to share on Facebook and Pinterest. People love to Tweet about the personalized customer service after visiting a Pop up store. Social media and Pop up stores are a perfect fit.
Video and Social Media Marketing
If you follow the Knoxweb Blog, you will know that video is the dominant media source on social media. With Snapchat taking the lead, Instagram started creating its own video platform. Instagram stories work just like Snapchat and with 200 million users every month it’s an excellent way to market your business on social media.
When it comes to video, it’s hard to overlook YouTube. Because Google owns YouTube, you are getting a head start in the search engine optimization department. Making your presence known on all video platforms, and you can’t forget about Facebook Live, is the best way to attract more fans and followers.
People are visual creatures. Video offers something more than pictures. Both small and large businesses must realize the importance of video when it comes to social media marketing.
Chatbots and Messenger Apps
Just like video, messenger apps are used to offer clients and customers additional channels to reach out to. Facebook Messenger is an excellent way to reach out and personalize your message. Remember, not everyone who goes on Facebook intends to buy something. However, if a potential follower clicks through to view your landing page, you may just close the all-important sale.
With messaging apps such as Kik, WhatsApp, and Facebook Messenger, you can spread the word about your products and services on a more personal level.
Streaming Live for Social Media Marketing
Going live on social media can seem daunting. It could turn out to be an amazing experience or an ultimate disaster. Ask Knoxweb how you can plan your live streaming on social media. Stream behind the scenes, show how your office is run or go live in your manufacturing plant. Remember, having a plan is important.
If you have a once in a lifetime promotion, you can stream it live on Facebook. Because when you go live, you are immediately interacting with your fans and followers. When a question or comment comes up you can answer it live. People love being talked to directly in a live broadcast. As a result your fan base will increase.
Social Media Marketing and User Generated Content
When fans of brands post comments about products and services they are unpaid. This is an organic way of advertising. Offer specials to followers who comment, like and share your posts. Give away a coupon for the best photo. The possibilities are endless when you target user-generated content.
Social media marketing is an essential part of any business plan. Call or click and talk to the team of experts from Knoxweb who can guide you through the social media marketing process.