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What Social Media Marketing Site is best?

Knoxweb

Social media marketing has quickly become one of the best ways to advertise with businesses and organizations relying on Facebook, Twitter, LinkedIn, and Google + to get the message across.

Social media really is the cornerstone when it comes to online marketing strategies, and regardless of your industry, social media is one of the best tools you can use to interact with your clients and customers.

According to Knoxweb, there are hundreds of sites all over the internet where you can implement social media marketing. However, not every social media website is a good fit.

LinkedIn

One of the best things about LinkedIn is the user base. LinkedIn users are business professionals, which means that people like you will see any ad you place on the social media site. Like Facebook, your business or organization can target groups into demographics, categories, and location. The downside to this site is that it is more expensive than other social media advertising portals. It’s quite normal to pay about four to five dollars per click. However, the extra cost could be worth it as you are reaching a higher quality of potential clients while leaving those who aren’t interested behind.

Twitter

Twitter allows your business or organization to target clients and potential clients based on interests. Whenever you send a tweet using a hash tag, you can target those users via social media marketing. This is exactly what Google does with AdWords. Although Twitter is great at targeting users using hash tags and keywords, the downside to Twitter when it comes to social media marketing is that the targeting categories are very limited and quite general.

Google +

Because the largest search engine in the world created this social media site, there are many additional Search Engine Optimization benefits. Any activity on your business or organizations Google + page is calculated into your SEO. One of the biggest advantages of Google + is that you do not have to pay for a Google + ad if nobody clicks on it. You only pay for the number of clicks that your ad gets. The only problem with this method of social media marketing is that Google counts it as a click if a user hovers over your ad for longer than two seconds. Another downside with Google + social media marketing is that the social media site has less users that the above social media sites. Google + is also extremely restrictive when it comes to giveaways, promotions and contests.

Facebook

Facebook is the largest social media site in the world, and with more than 1.19 billion users, it is easy to advertise by location in order to reach your target audience, and unlike LinkedIn, is extremely cost effective. With Facebook, social media marketing you can spend a dollar a day for a successful social media marketing ad campaign. Facebook ads have very advanced targeting options allowing you to target your clients and potential customers based on gender, location, relationship status, likes and interests, education and workplace. The only downside to Facebook social media marketing is that the metrics options provided by Facebook concerning ad performance are small compared to the sites listed above.

With all of this being said, social media marketing is best left to the professionals who understand what sites are best for your business or organization.

For more information regarding social media marketing, call and schedule a no obligation consultation with the professionals from Knoxweb today.