Social media marketing is still going strong with smart companies working with professionals for social media marketing. One of the biggest considerations is that social media marketing is set to overtake TV advertising by 2020.
Social media marketing is an essential part of any marketing campaign. If you aren’t managing your Facebook, Pinterest or Instagram accounts, you will see a drop in sales.
Everyone is on Social Media These Days
If you follow the Knoxweb Blog, you will remember how important social media marketing is, regardless of business size. Everyone, including your competition is on Twitter, Facebook, and YouTube these days. Managing your social media accounts is crucial if you don’t want to lose out to your competitors.
What Social Media Sites are Best for Advertising?
Knoxweb explains that some social media sites are better than others are, but it really depends on your industry.
Below are 5 social media sites that Knoxweb recommends for your business.
Still holding the number one position when it comes to social media, the most popular site on the planet enjoys 1.45 billion users every day. If you don’t have a clue where your clients are, you can bet they are on Facebook.
The most important thing with Facebook is to target your market. There is no way you are going to reach all of those users. Engage with your users and integrate your posts with SEO. With Facebook, you can create videos, posts, carousels, live content, and e-commerce stores.
When you cater to your audience on Facebook, you will have a better opportunity to capture the lion’s share of users.
Investing in Instagram advertising is popular. Because people are visual creatures, Instagram is well loved. Remember, a picture paints a thousand words making your ad campaign on Instagram golden. People love Instagram, and because Facebook owns it is a great way to connect with people who use both social media platforms.
If you are using Instagram for business, are already protecting your brand, and using hashtags, then you are truly on the right path. One of the best things about Instagram is that you can combine images with story features allowing content integration with your Instagram ads.
Too many companies ignore YouTube. Some don’t really think of it as a social platform, but it really is.
Firstly, YouTube is the second largest search engine in the world. Secondly, Google owns YouTube. YouTube has a unique way of connecting users with brands and is something every business owner should consider for social media marketing.
One of the biggest advantages of YouTube is that it reaches a wide demographic. In fact, it reaches more 18 to 49 year olds than any television cable or network channel.
If you are still wondering where your customers are going, they are probably on YouTube. If you spend many ad dollars on television, you may want to consider restructuring your overall digital marketing campaign.
More than a digital pinboard for homemakers, Pinterest has exploded when it comes to social media marketing. While Pinterest has only been selling ads for a few years, it is already making people money.
The majority of Pinterest users are women. If your demographic is women, Pinterest could be the best place to put your digital advertising dollars. Pinterest is used to save ideas and things that people are interested in so it makes since to use Pinterest for advertising. People will pin things that they may want to purchase later.
Knoxweb explains that Twitter marketing is growing its international audience. If you run an e-commerce business that sells internationally, you may want to reconsider your social media marketing. Twitter really can make a huge difference in the way you spend your ad dollars.
Twitter is making a profit. In fact, six million new users were reported in 2018 after the first quarter. Only one million of those new users were from the US.
Like most other social media sites, Twitter is an excellent way to curb your spending, especially if you have been forking out thousands for TV ads. When it comes to reaching a global audience, Twitter could be the way to go.
Think Before You Spend on Social Media Marketing
Knoxweb recommends that you think before you spend on social media marketing. Do your research and find out where your target market is spending their time. Of course, all of this takes time. If you don’t have the time to invest in social media marketing, you will not get the results that you want or need.
Make social media marketing work for you and call and talk to Knoxweb. The team will come up with a strong digital marketing strategy that is affordable, and best of all, will increase your online presence.
Call for a no obligation social media marketing consultation with Knoxweb today.