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Social Media Marketing and Vine

social media marketing

Knoxweb will tell you that Social media marketing is getting tougher these days, especially with the recent announcement from Twitter regarding Vine. Vine you say?

Vine was the most popular short form video app that Twitter was hoping would complement its text based social media site with a community of creators that were building their entire business around the new video app, but now that the mobile app is going to be discontinued in the coming months, what will happen to Twitter?

If you follow the social media trends, you will know that social media sites, such as Facebook and LinkedIn probably aren’t going anywhere anytime soon. However, with this announcement from Twitter regarding it’s short form video app, it is hard to predict where to put your ad dollars, especially if you are putting a lot of your efforts into social media marketing.

So what if you have already posted Vines for your business? Well, according to Twitter, the videos that have already been posted will not be deleted, at the moment anyway. Twitter was quoted as saying, “We value your Vines, and are going to do this the right way.” With that being said, you will still be able to download and access your Vines.

So what happened to Vine?

Twitter purchased the short form video app for a rumored 12 million dollars before it was even launched back in the later part of 2012. Launching in January of 2013, the looping clips slowly started becoming popular for visual effects, sports highlights, and comedy. Just like YouTube, Vine celebrities instantly became popular as their video clips starting going viral, one of the most notable stars is Shawn Mendes, but unfortunately, Vine never got to where Twitter had hoped it would with the co-founders of the company quitting because Twitter was tight when it came to investments in the Vine. Once Instagram launched it stunted Vine’s growth as well as Twitters. Now that Snapchat is on the scene, there just doesn’t seem to be enough room for Vine.

According to Knoxweb, who is continually on the pulse when it comes to social media marketing, Twitter just may be on the way out as well. Analysts say that Vine’s Closure happened because Twitter wants to concentrate on its core.

Knoxweb explains that Vine fell below the top 100 Free Available Apps in the Apple App Store in January of 2016 and never recovered. Just like Twitter, Vine was unable to become a popular platform where people can feel comfortable posting. Unlike Facebook and Instagram, Vine never developed a community where people felt safe. Twitter has the same community problem, and although still very popular, just doesn’t have the platform that Facebook or even Pinterest have.

Social media advertising can be quite fickle, and if you follow the Knoxweb Blog, you will know that the website development company in Knoxville has been building websites since 1996 before social media even existed. Knoxweb can help you understand what social media sites are best for your business or organization.

If you find social media confusing, it’s time to call and schedule an appointment with the social media marketing experts from Knoxweb. Knoxweb can help you unravel the web giving you sound advice when it comes to your online advertising budget.

Call or click for a no obligation consultation with Knoxweb today.