The end of the year is less than a month away and if you are not happy with your social media marketing efforts, it’s time to call Knoxweb.
With more than 3.5 billion Facebook, Twitter, Instagram and other social media users on the planet, an increase of 9 percent since last year, it literally means that 45 percent of the world’s population use social media.
The social media marketing landscape is changing, are you up for those changes? Below are some social media marketing changes to watch for in 2020.
Digital Detox and Social Media Marketing
All over the world, people are giving social media the flick detoxing from social media apps. Some are even deleting profiles to take a breather. People are now taking a temporary or even permanent break from social media. In fact, one in three people in the United States are reducing social media use.
According to Knoxweb, who has been in the web business since 1996, people are deleting social media accounts because they feel overloaded and overwhelmed by it all. Others are detoxing because they simply do not trust the platforms because of privacy and data concerns and, “fake news.” Digital detox will have a huge impact on social media marketing and is something you need to consider in the New Year.
Social Media Communities for Digital Marketing
A huge part of social media marketing is social media communities. Both small and large companies are building communities around their brand maintaining a social media presence by encouraging and cultivating interactions in social media communities.
Communities are not new, but social media communities are being used in different ways. Both B2C and B2B have massive followings in social media communities. While there is no real engagement in communities, they expand reach driving more conversions.
Social media communities are an excellent way to stay in touch with your fans and followers. By building communities away from social media profiles, you are creating a group that has the feeling of community. When people engage with your brand you are bringing in new customers and new leads while adding a personal and human touch to your social media marketing.
Influencers for Social Media Marketing
Social media influencers have been around since the beginning of social media marketing and can bring excellent benefits to your overall digital marketing strategies. With that being said, some of the bigger influencers are too expensive and just don’t have the impact they used to as they are seen as not trustworthy. In fact, 61 percent of customers trust recommendations and endorsements from family and friends as opposed to celebrity endorsements.
Celebrities are being paid for their opinions; friends and family members are not. In comparison, smaller social media influencers, like those that belong to your social media communities, relate better with followers meaning they garner more trust.
Alternative Platforms for Social Media Marketing
If you have been following the Knoxweb Blog you will remember that brands are switching to alternative platforms away from core sites such as Instagram, Facebook and Twitter because they have to fight to be seen. The days of successful organic reach have gone by the wayside in favor of paid for ads.
While Twitter has grown this past year, active users have declined since 2017. Facebook has also seen a massive drop, especially with the younger crowd. Younger audiences are now opting for platforms such as TikTok.
After launching in 2016, TikTok has been the go to platform for the younger generation. This last year saw massive subscribers with over 500 million active users across the globe. 41 percent of users are 16 to 24. This makes TikTok a great site if you are advertising to the younger generation.
Social Media Marketing in 2020
Of course, it is impossible to predict the future when it comes to social media marketing. However, based on what has gone on in 2019 you can bet it’s going to be big. Knoxweb is ready for the next wave of social media marketing, are you?
Call and talk to a team member from Knoxweb. Knoxweb has your best interests at heart and are the leaders in social media marketing.
Call for a no obligation consultation with Knoxweb today and start revving up your social media marketing campaign for 2020 today.