If you have been putting off social media advertising because you think it is not going to last, you might as well be living in the dark ages. Social media advertising is the fastest growing form of advertising and is certainly not going anywhere. In fact, Knoxweb explains that social media advertising is growing much faster than you think.

According to advertising experts, social media advertising is set to explode within the next three years, and if you haven’t jumped on the social media advertising bandwagon, you will lose business. Of course, paid search ads, and display ads, will still be popular and have their place, but social media advertising is poised to become one of the most powerful players when it comes to online advertising.

When Facebook first launched its advertising platform option back in May of 2005, no one could have possibly predicted, that just a decade later, it would reap advertising revenues of more than $8.5 billion.

For all businesses and organizations, social media advertising is the best choice, especially with the rapid decline of the illustrious banner ad When banner ads began to disappear, companies started to look for advertising alternatives, and while Googles paid search is a great online medium that can help drive visitors to your website, social media advertising is still your best bet.

Knoxweb will tell you that social media advertising can help your business or organization find potential customers just by clients sharing your information. Social media advertising helps to target users who are attracted to your brand.

Social networks are one of the best options when it comes to advertising because of reliable conversion tracking, advanced targeting options and the use of Smartphone’s and tablets.

Because websites such as Facebook and Twitter gather large amounts of user information, social media advertising has the ability to cast the net further when it comes to targeting your demographic and your audience. When you work with the professional team of social media advertising experts from Knoxweb those advanced targeting options will help to increase the relevance of your ad’s to the users that are most likely to buy your products and services.

With interest targeting your social media advertising campaign can reach a specific audience just by exploring their particular skills, activities, and interests. Interest targeting is sometimes related to keyword targeting as well with some platforms allowing you to enter both.

When it comes to behavioral targeting, Knoxweb explains that you have the ability to reach people based on their buying behaviors, device usage or intent. With connection targeting your social media advertising campaign can reach the people who are specifically connected to your event, group, app, or page. Both types of these behaviors can help you determine your potential clients or customer’s intent.

Schedule an appointment with Knoxweb who can reach your audience by uploading a list of email addresses, phone numbers, usernames, or user IDs. Twitter refers to this as a tailored audience.

These are largely based on relatively the same concept, especially if you a known group of people that you would like to target.

When it comes to deciding on the best channels for the growth of your business social advertising is the way to go. Call and schedule a no obligation consultation with the team of social media experts from Knoxweb today.