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Siri, Alexa, Voice Search and Digital Marketing

Are you and your business ready for voice search? Knoxweb explains that only four percent of American businesses with a bricks and mortar location are ready for voice recognition marketing.


When you consider that 40 percent of adults living in the US are using their voice to search on a daily basis, not being ready is a crucial mistake when it comes to your overall digital marketing plan.

What is Voice Search?

Voice search recognition allows you to search by speaking into your phone, your virtual home assistant or your computer. However, according to Knoxweb, voice search SEO is a bit different to conventional search engine optimization.

Before you jump on the voice search engine train there are some statistics that will prepare you for industry changes. Be aware that:

1. In 2018, smart speaker sales were up 200 percent with Amazon selling the most voice search devices with Google not far behind.

2. More people with wearable devices you voice search.

3. Of 3.5 billion Google searches in a single day, nearly one third of those were voice searches.

4. There are four voice recognition categories, being personal assistant, local information, fun, and entertainment.

5. Characterized by questions, voice searches are longer than text using between three and five keywords. Those keywords usually being with how, why, where, what, when and who.

6. Knoxweb predicts that 50 percent or web searches will be conducted via voice by 2020.

7. 57.8 percent of users perform a vocal search on their phone, while 60 percent are using it at work or home.

SEO Strategies for Voice Search

Voice search affects search engine optimization as it uses conversational language. By placing an emphasis on featured snippets and including long-tail questions along with unique and informative content, you are more likely to come up.

With featured snippets, you can increase your leads by up to 500 percent. When your company creates authoritative content that Google sees as relevant to the question, you have a great chance of being at the top of the search engine lists. Be careful not to jam a bunch of keywords into your snippet. Instead, use your snippet as way to promote your brand.

Voice Search and Website Optimization

Knoxweb explains that because voice searches are usually conducted with questions, your content needs to fit the mission. Optimizing your website for voice search is easy if you;

  • Target long tail keywords and keyword phrases
  • Write queries like questions
  • Write in a natural sounding language
  • Provide clear and concise answers
  • Think about what the user wants
  • Hone in on action queries
  • Make sure your site is secure and mobile friendly
  • Update your local SEO schema
  • Complete your Google My Business profile

Some of the most common mistakes people make is not including the opening hours, or posting hours that are not correct. Businesses also make errors in the street address and business name with nearly 25 percent having errors on the website.

User Intent is Crucial in Voice Search

According to Knoxweb, user intent is imperative when it comes to voice search. When users are looking for something on a search engine, they are not always planning to purchase. However, with voice search, most want to use a service or purchase a product.

When you use natural language, you are helping people find your business. Because users have conversations with their personal assistant, consider the user. For example, if you have a plumbing company one of the most common queries would be, “Alexa, I need an emergency plumber. In your content include, Emergency plumber followed by your town or city name. By doing so, you will have a much better chance of being the first answer that comes up in a voice search.

Active Voice Search for Your Business

Knoxweb recommends that you put your focus on long tailed keywords and keyword phrases. Be sure to use keyword phrases wisely and never stuff them into your content. Useful and relevant information is the most important factor in voice search.

According to Google, action queries on are thirty times more likely than text. Because people want to buy things, or find places, it is important to tailor your content the same way. Most people use a desktop to search for information while mobile searches tend to be more action based such as, “Hey Siri, what time does the movie start?” Being active in your content gives you a huge advantage over the competition.

If you would like to include voice search in your digital marketing campaign, call and talk to Knoxweb. Knoxweb are the experts and can improve your search engine rank.

Call for a no obligation voice search marketing consultation today.