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Seven Tips for Branding your Business Online 2018

branding your business online

Branding your business online is all about personality. From the gifts you give to clients to the business cards you hand out to potential customers, your brand speaks volumes about your products and services. Branding your business online is a representation of your company.

According to Knoxweb, it’s vital that you have a brand, but capitalizing on it is even more important. It’s up to you to brand your company. Nobody else is going to do it for you.

Below are Knoxweb’s Seven Tips for Branding your Business Online:

Make it Visual

Ninety nine percent of people are visually oriented. People remember visuals and images much more than text. That’s why your brand needs a logo, videos, and pictures to tie everything together.

Appeal to the Emotions

Branding has and always will be a personal thing. Branding brings motivation, especially when you appeal to your users emotionally. Although you want to entice buyers, you want to target the individual. When you use emotional branding, you can easily connect with your audience who will remain loyal to your brand.

Rev Up your Fan Base

Customers will buy from you once, twice or multiple times. However, fans will stay loyal if you make them fans and not customers. When you build your brand with the help of Knoxweb, your customers will become fans. When you win fans, you can establish yourself as a pioneer in your industry.

Stand up to the Crowd

As nerve racking, as it may seem, seeking out speaking engagements is a great way to present your brand to an audience. If you are not sure how to locate speaking engagements, check with the local trade organizations in your industry or ask your Chamber of Commerce. Networking your business helps, you make a good impression. Choose events that will resonate with your brand. You want to align with the mission statement of your company.

Stay Connected

Staying informed in your industry is great for your online presence. When you share stories, relevant links, and tips about your business, you are presenting your brand on a consistent basis. Sharing your newsletter and blogs on your social media pages and your website helps build your brand. Knoxweb explains that there is a delicate balance when it comes to sharing too often or too much. If you bombard your audience with 10 posts a day on your Facebook page, it could hurt your brand.

Become and Influencer and a Connector

When you help people, it feels great. When you influence and connect with people without any strings, you are gaining valuable resources that can lead to amazing outcomes. Strengthening your online presence with the help of Knoxweb, helps you become a connector and an influencer with powerful content that will set you apart from the competition.


Helping others in your industry supports your community. People like brands that give back and will support your company. When you promote your company at an event or charity, you will make a lasting impression.

Branding your business online, or anywhere for that matter, needs to be consistent. Every company needs to establish a brand both offline and online.

If you would like to learn more about branding your business online, call and talk to a professional from Knoxweb. Knoxweb has been in the business of brand building since 1996, and can turn your brand into a moneymaking empire.

Call or click and talk to Knoxweb about branding your business online today.