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SEO or Search Engine Optimization for 2016

Knoxweb

If your ranking has slowly been diminishing on Google, Bing and other search engines, it could have something to do with your SEO. Search Engine Optimization plays a huge roll in your page ranking and could ultimately affect your bottom line.

According to Knoxweb, much has changed when it comes to SEO or Search Engine Optimization and unless you are an SEO expert, you could lose business.

These days search engines are getting smarter and are looking for other words in addition to keywords. Those other words are what the reader would expect to come next in the blog or article. For example using the words, apps, time, watch, Apple, and iPhone in the body of your copy will send signals to Google and other search engines telling the user that it is a good article and relevant to what they are searching for.

Knoxweb explains that about 75 percent of search engine queries are three to five words. This means that the writer needs to write the headline of the blog or article accordingly. Search engines have learned that people usually type in one, two, three, four, or even five words to get the answers that they are looking for. Knoxweb’s content creators are aware of this and use this same strategy for SEO or Search Engine Optimization.

A recent study conducted by Moz Inc in August of 2015 indicated that the most important SEO or Search Engine Optimization factor for this year is mobile-friendliness. If your website has been optimized for mobile devices, it can have a huge impact.

These days search engines are looking to see how people are interacting and relating to your website. Today it really is about post-click activity and intention.

When it comes to SEO or Search Engine Optimization, it is important to focus on the user’s experience. Believe it or not, Google makes about 500 changes to its algorithms every year. All of those changes are for the user. Google wants to make sure that when someone is searching for something they will get the results that they are looking for within the first or second page.

Knoxweb explains that original content is more important than ever. The more original your content, the better your SEO or Search Engine Optimization. The more appealing the content, whether it be a video, an image or something written in long form, the better your SEO or Search Engine Optimization results will be.

Size really does matter when it comes to SEO or Search Engine Optimization. Two or three years ago, shorter articles were okay, but nowadays, longer articles are king ranking higher in SEO or Search Engine Optimization. Not only are people reading longer articles and blogs, but they are also sharing them on social media giving you even better SEO or Search Engine Optimization results.

When it comes to SEO or Search Engine Optimization, the most important thing these days is to optimize your content for mobile devices. People are reading articles, blogs and news on their tablets and Smartphone’s so it is important that your content is searchable.

If you would like more information regarding SEO or Search Engine Optimization for 2016, call or click and schedule an appointment with the experts from Knoxweb today.