SEO or Search Engine Optimization is more important than ever, especially with the use of mobile devices. According to Knoxweb, having a mobile website can boost your SEO giving you better page results on Google, Bing and the other search engines.
Online marketing is still about keywords, but keyword research has certainly evolved over the years meaning that SEO is different than it was back in 2010. Knoxweb recommends that you use long tailed keywords, as people who are using their mobile phones tend to use those same long tailed keywords. Make those long keyword phrases into questions so that people who are looking for your business can find you on Google. Think about it? Who doesn’t ask Google a specific question that is rather long winded? Make a master list of topical keywords and do your own research by typing in those keywords. This will give you an idea of what works and what doesn’t.
Optimize for your users, not the robots. You want your website to be user friendly as your content shouldn’t just be search friendly. By combining the two, you will get more users and perhaps more sales.
SEO is about balance. You want to make sure you don’t over-optimize your content, as you will be penalized. Try to focus on the users experience and create content that is easy to understand and easy to read. Once you have created user-friendly pages you will see your page rank much better.
A Need for Speed
It is vital that you consider that mobile search is huge, with mobile searchers becoming more impulsive and more impatient. It is easy to understand why, especially if someone is doing a voice search while driving or looking for a website on a small Smartphone or tablet screen.
If you follow the Knoxweb blog, you will remember mobilegeddon, where Google changed its algorithm to favor websites that were mobile friendly. Businesses that ignored the new algorithm back in April of 2015 are certainly paying the price now.
I Want it Now
Use SEO for micro moments. Think about I want to go, I want to know, I want to buy, and I want to do and you will be well on your way to optimizing your website for your users, not the web.
Mobile devices have changed the computer world with people using mobile devices like never before. People want what they want now and if you can’t deliver, your potential customers and clients will go to the competition. They really have no choice.
Tied to mobile optimization, your local search isn’t just for the brick and mortar businesses. Local mobile optimization applies to all industries and business models whether you are walking into a restaurant, or ordering something from a home based business.
Ignoring Google Business is not a good idea, and if you have, your competition is probably already beating you to it. Google Business and Google Maps play a huge role in your SEO and in your online presence.
If you would like more information regarding SEO, website design or development or just want to boost your online presence, call or click and schedule an appointment with Knoxweb today.