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Why Your SEO May Not Be Working


If your SEO, or Search Engine Optimization, isn’t working for you, call or click and schedule an appointment with Knoxweb who can determine why your SEO isn’t doing what it is supposed to.

SEO is extremely important to any business or organization whether you own a small retail store in downtown Knoxville or run a large corporation that encompasses several states.

If you have been following the Knoxweb blog, you will remember that nearly a year ago Google changed its algorithms, and if your website wasn’t mobile friendly at that time, or still isn’t, you will be penalized. Because the majority of people both in the United States and overseas are using their phones to search for products and services online Google made it mandatory that you and your business or organization become mobile friendly, if you didn’t, or still aren’t, you will have certainly seen a change in your SEO. However, if you are very mobile friendly and your website looks great on all devices there could be another reason that your SEO isn’t doing its job.

One of the most important things when it comes to SEO is your ROI or Return on Investment, and according to Knoxweb, there could be some other reasons that you are not getting the ROI you should on your SEO campaign.

If you are not being as diligent as you should when it comes to SEO that could be part of the problem. SEO is not something that you spend a few minutes a week on expecting to get great results. Knoxweb explains that if the SEO on your site is not in order, it doesn’t matter how much blogging or link building you do. It really is like building a house on sand. SEO is something that you should fully commit to, and that is where Knoxweb comes in.

Content has and always will be king and if yours is less than up to par, it will hurt your SEO. Bad content is poorly researched, unoriginal, and uninteresting. Bad content is usually filled with grammatical errors and spelling mistakes. If you post bad content all of the time Google will notice, earning you a penalty thanks to the Panda algorithm. This algorithm was designed to detect thin and spammy content. Have too much and you will be penalized.

Targeting the right audience is essential when it comes to SEO. Knoxweb will tell you that ranking highly with Google just isn’t enough as you must rank highly for search engine queries that matter to your business or organization. If you are a restaurant and you are ranking phrases and keywords that have to do with a car dealership, your rank will not matter because you will not get the traffic that you want or need. Knoxweb can help you target your audience according to your demographics.

Being impatient is probably one of the biggest complaints when it comes to SEO. SEO pays off in the long run and that means that you may not see results in the first few months; in fact, you could see negative ROI’s. The more time you invest into your SEO strategy, the higher your ROI. Patience is a virtue and that is certainly the case when it comes to SEO.

If you would like more information regarding SEO and your business or organization, call or click and schedule an appointment with the SEO experts from Knoxweb