SEO, or search engine optimization is still relevant, however, if you follow the Knoxweb Blog, you will know that SEO strategies have changed over the years.
SEO and Digital marketing have been named the golden eggs for troubled businesses. While digital marketing used to be a revenue center, it has become a real cost center.
What used to be free on the web now costs and it isn’t cheap. Some SEO experts will charge an arm and a leg promoting their ability to get you at the top of the search engines.
SEO isn’t about Stuffing
Back in the day, digital marketers believed that more was better. Google got wind of that real quick creating algorithms to punish business owners who stuffed their content with keywords that made no sense.
Back in the late nineties and early 2000s, search engine optimization was affordable, sometimes free. Google killed the SEO dream with its algorithms and rules. Google and the other search engines want informative content that makes sense. That is what search engine optimization is like in today’s world.
SEO Today
According to Knoxweb SEO is very different than it was a decade ago. While some web design companies are claiming that SEO is dead, Knoxweb doesn’t agree.
Google changes its SEO algorithms quite frequently and just wants to make sure that users are getting what they are searching for. Google is smart and knows when to flag text that is unhelpful.
SEO Tips that Help in Today’s Digital World
Unique Fresh Content
Beware of anyone on the net selling blogs for next to nothing. In most cases, you will receive duplicate content. Google knows when content has been copied and pasted. If you use someone else’s, your rank will be affected. Knoxweb has a team of professional content writers that provide businesses just like yours with unique and thoughtful content that will boost your ranking.
Content that is Useful
Users are searching the net for a purpose and a reason. They want the right answers to the questions they are asking. Make sure that your content is useful. You want to make sure that your content answers a specific question or query.
If you are writing your own content, answer a question that you would ask Google and go from there. Useful content is by far one of the best ways to boost your SEO.
Keyword Specific SEO
Using specific keywords and keyword phrases will help people find your products and services, however, be careful of keyword stuffing. A professional content writer from Knoxweb has the experience and expertise to create compelling content that is integrated into your content.
Knoxweb would never use dozens of keywords in one blog or page. Consequently, your ranking goes up as the writing team concentrates on two or three keywords in each blog or piece of content.
Research your Keywords
In case you didn’t know, keywords and keyword phrases should be researched. A good professional content writer knows how many times someone is searching for a web design company in Knoxville. With keyword research you know the volume of your searchers, where the live and how competitive your keyword is.
Content Marketing
Booming in 2018, content marketing is the biggest part of search engine optimization, but not the only piece of the puzzle. By incorporating on page and on site SEO into your existing content your ranking could go up. Ask Knoxweb about a website upgrade that can fix your site speed, links, URLs, code, and images. Google and the other search engines will pick up any new additions or changes to your website.
Backlinking for SEO
Continue to use and ask for quality links to your website. If Bon Appetite is linking to your cooking site, it will have a much better affect than your Facebook Page will. With that being said, small steps will get you there so keep posting and tweeting.
If you would like more information regarding SEO, digital marketing or a website upgrade, call or click and talk to the team from Knoxweb.
Knoxweb understands the internet, and will help your business grow. Call for a no obligation SEO consultation today.
