Professional blogs seem to popping up everywhere. Most brands have a weekly or monthly blog while some may post every day or every other day.
How Professional Blogs Affect SEO and SMO
Professional blogs just make sense. According to Knoxweb, not having fresh content on your website will lower your search engine ranking. If you aren’t posting new content on you website, and let’s face it, how often do you add to your about us or services page, Google and the other search engines will ignore you.
Google and the other search engines love fresh content. The mission of every search engine is to help the user find what he or she is looking for. If old tired content stays at the top you can bet, users will be upset. People demand new information and if you have not updated you will be penalized for it. Outdated websites with blogs from 5 or 10 years ago will not be looked up favorably.
Why Professional Blogs Work
Professional Blogs work because they keep your website fresh. Blogs also add a wealth of information that isn’t readily available on other pages. A blog helps you link products and services pages within your website while providing outbound links for references. The job of the search engine is to post the most relevant and up to date content to ensure usefulness.
With a professionally written blog, you can continuously write and publish new blog posts on your company website. The more content you post, the more pages you will have listed by the search engines. Google and the other search engines index each page meaning you have multiple opportunities to land at the top of the page under the paid for spots.
Professional Blogs Must Use Strategically Placed Keywords
Every blog post is a new opportunity. When you hire Knoxweb for professionally written blogs, the SEO keywords used in the post will resonate with the people who are searching for your products and services. When blog posts are written thoughtfully using naturally placed keywords and keyword phrases, you will see results.
The professional writers from Knoxweb understand how user’s habits have changed. Instead of one or two keywords, search engines are favoring long tailed keywords. This is especially important in the mobile search world.
Most people using a Smartphone or other mobile device will usually speak an entire question or sentence into the phone. Your professional blogs need to compliment the keyword phrases that people are speaking in to the device.
Back linking is Still Important to Professional Blogs
Building relationships with other brands is easy when you back link to sites that are relevant to your products and services. In return, those same sites may link back to you and your website. As a result, this helps generate traffic that you wouldn’t be able to generate without those links.
Knoxweb recommends that you build relationships with businesses that have good reputations and companies that have professionally built websites. You want to make sure that the company you are linking to compliments your industry and brand.
Sometimes Professional Blogs are a Popularity Contest
SEO, or search engine optimization can occasionally become a popularity contest with search engines ranking your site higher if it has been liked, shared, and commented on frequently. If your blog is getting lots of clicks on social media, Google will take notice.
According to Knoxweb, the best way to edge out the competition is to write blog posts that are entertaining, educational, and informational. You want to make sure that your professional blogs are actually something that someone wants to read.
If your blogs are leaving you behind in the search engine results, call and talk to a team member from Knoxweb because the professional writing staff from Knoxweb is ready to boost your SEO and your bottom line.