Video marketing has quickly become the most powerful marketing tool that you can use for your business.
Whether you own or manage a large or small company, you cannot beat the power of video marketing.
If you have been following the Knoxweb Blog, you will know that video marketing will boost your ROI. However, that isn’t the only reason to include video in your overall digital marketing campaign.
Below are a few more reasons to consider video marketing
Video is on the Rise
At the beginning of 2018, 81 percent of businesses were using video in their online marketing campaigns. Up significantly from 63 percent back in 2017.
People Watch Tons of Video
From videos at work, play, and while in transit, video has become part of daily life. Fifteen percent of people who responded to a recent survey said that they typically watch three hours of video every day, while the average viewer accounted for 1.5 hours.
Videos help Digital Marketing
Optimization is crucial. According to Knoxweb, Video Grabber helps drive SEO and will boost your ranking on the search engines, and the numbers don’t lie.
• 76% of marketing gurus say that video marketing helped sales
• 47% said that video reduced the need for customer support and queries
• 97% of online marketers say that video helps people understand a product or service
• 76% say that video helps boost traffic
• 80% of digital marketers claim that video increases the amount of time spent on a website
• 95% have watched a how to video or an explainer video to influence a purchase
• 81% of viewers were convinced to purchase after watching a video
• 69% of people buy applications or software after watching a video
• 85% say they would like more video in 2018
People Love Video
Video adds extreme value to a customer’s experience. When a viewer has a choice between text and video, 72 percent would rather watch and learn about a product than read about it.
Sharing is Caring
People love to share, but it isn’t just cute animal videos that grab the viewer’s attention. In fact, 83 percent of internet users would consider sharing a brand with their friends.
LinkedIn is set to fly while Snapchat seems to be grounded
LinkedIn-Of the people surveyed, most considered Facebook and YouTube to be the best platforms for video marketing. However, Knoxweb explains that business social network LinkedIn, is gaining surprising metrics. This indicates that video marketing is about to take center stage in the professional social networking arena in the next year.
While only 38 percent of digital marketers share content on the business network, the ones that did reported it as successful with 55 percent saying they would continue advertising on LinkedIn.
Snapchat-Although Snapchat has been coined as the next big platform, it is failing badly as a marketing tool. People love to use the mobile app, but don’t use it to watch video.
Only 11 percent have used the app as a platform for video. Of those that did, only 27 percent found it an effective video marketing tool. What’s worse is of those polled; only 9 percent said that they would use Snapchat to market products and services in 2018.
Is your Business Ready for Video Marketing in 2018?
Knoxweb has the tools and the experience top produce powerful video content that will increase sales. Ask Knoxweb about Video Grabber. Video Grabber is the affordable way to produce videos that will beat the competition and boost your ranking on the World Wide Web.
So what are you waiting for? Call or click and talk to the video marketing team from Knoxweb. It really will make a difference to your online presence.
