A businesses best friend, Instagram is personal, visual and is an excellent way to promote your brand on social media. However, as Knoxweb explains, just like all social media, it is a waste of time if you aren’t connecting with your target market.
If you aren’t including Instagram among your social media platforms, you are missing out as it is the fastest growing social media site, and is extremely popular in the business world.
Businesses that use it for digital marketing are seeing amazing results, especially when it comes to people under the age of 35. Because 90 percent of users are millennials, you must know how to target those people in your digital marketing campaign.
Targeting your Market on Instagram
Look for peer organizations and competitors. Find out what hashtags they are using and use the search feature.
You can locate your targets by plugging in phrases and keywords. In most cases, one hashtag will lead to another and so on. Be sure that you identify your active Instagram users in targets.
Tips for Digital Marketing on Instagram
Research people who are connecting with the competition as it can help you with content and #Hashtags. When you review the analytics, you can find out what people like and what they don’t.
Look at your customers, whether they are on your active list or not, and find out what hashtags they use on Instagram. Find out what content they post and share as it will help you better serve their wants and needs.
Send surveys to your customers and find out what they like to listen to and what they read. This will help when you craft your content. When you highlight the content that your users want, you have a better chance of getting more likes, comments, and shares.
Your Overall Instagram Digital Marketing Plan
Once you have established and researched your demographic and audience, Knoxweb recommends that you define them and highlight the places they go and engage on Instagram.
You Can Put Your Plan into Action By:
- Developing a strategy for your overall content on Instagram targeting your audience
- Keeping a list of hashtags that your target marketing is using
- Engaging with followers on a regular basis
- Listing the hashtags that are used by influencers in your industry
- Building relationships with influencers in your demographic
- Supplying users with guest posts and guest podcasts
- Digital Marketing with Instagram Ads
You can use five digital marketing formats on Instagram:
- Photo Ads
- Stories Ads
- Video Ads
- Collection Ads
- Carousel Ads
Because each ad format is seamlessly woven into Feeds and Stories of the users, it provides an experience with no disruptions.
According to Knoxweb, Instagram also offers call to actions that allow you and your business to collect additional leads.
Keep Things Personal for Instagram Digital Marketing
Posting technical information on Instagram is a no no. Because Instagram is a more personal app, people don’t want to be bombarded with technical information. Keep your posts fun as you really can sell more products and services on Instagram.
When you create clever Instagram posts and stories, you won’t be frightening off potential customers. There is nothing worse than a pushy business, especially on social media. Firstly, most people are not on Facebook or Twitter to buy something, secondly, if something does catch their eye, they don’t want to be forced into a purchase.
Post teasers of your products. This is an effective and simple way of talking about your products and services without being pushy. If you are trying too hard, your users will know about it.
Be Casual and You’ll See Better Results
Ads on the popular site are laid back and casual work for every industry. Because they aren’t being push, people don’t feel like they are being forced to buy anything. By teasing users with product images and discounts, they will be more apt to click and learn more.
If they aren’t willing to buy, they will be more inclined to like or comment about your products and services. They will also be more willing to tell other people about your brand.
Sponsored Ads on Instagram for Digital Marketing
Instagram Ads are becoming a popular place to advertise your business. Not only can you control your spending, but you can also set up an ad budget. By using one or more sponsored ads using the carousel feature, you are targeting your demographic in a brand new way. With sponsored Ads, everyone can see photos and updates, not just your subscribers.
If you would like more information regarding digital marketing with Instagram, call and talk to a professional from Knoxweb. Knoxweb have been in the industry since 1996, and are social media experts.