Facebook Advertising is essential, especially if you want to attract new clients and customers. Knoxweb understands the power of Facebook Advertising and advertising on other social media sites and has the tools you need to get you started with Facebook Advertising.
A little over 11 years ago, Facebook took the world by storm and has grown to become the largest social media website on the planet. On its ten-year anniversary, February 11, 2014, 57 percent of adults in the United States and 73 percent between the ages of 12 and 17 are loyal Facebook users. The figures don’t lie, and if you want to cash in on any demographic, talk to Knoxweb about Facebook Advertising.
There are several ways that you can use Facebook Advertising to benefit your business or organization. You can pay for Facebook Advertising, which could cost as little as $1.00 a day, or talk to the team of social media experts from Knoxweb who can help you learn how to boost your bottom line with organic Facebook Advertising.
Organic reach is actually the total amount of unique visitors who saw your post without paying for Facebook Advertising, while paid reach is the number of unique visitors who saw your post because of your paid Facebook Advertising.
Knoxweb explains that when you run an ad on Facebook, there are quite a few ways that you can target a specific audience. One of the most popular ways to boost sales and services is to use interest targeting.
Remember, the actions of your audience still matter, and you should still use the share tools when you post content, however unlike the early days of Facebook Advertising, how many likes your business page has is no longer that relevant. If you are getting any type of traffic to your website because of organic Facebook Advertising, it is most likely from other people who are liking or sharing the content that the find in their own news feed.
Paid Facebook Advertising can be extremely effective, and although you may still be holding off thinking this too shall pass, Knoxweb strongly disagrees. The new reality is that Facebook has a massive audience that any brand would love to reach. If you have an opportunity or a great promotion, it isn’t a bad idea to consider a small Facebook Advertising buy targeting a specific audience. Once your Facebook Advertising promotion is completed, you can see whether it outperformed your other advertising channels.
Back in November of last year, marketers were claiming that organic Facebook Advertising was dead because Facebook would be cracking down on promotional posts beginning on January 1. However, Knoxweb explains that you can still organically promote your business or organization as long as you use smart marketing.
The new Facebook policy means that marketers will have to be smarter when it comes to posting. Posts that are blatantly advertising a service or product will be deemed as such and require paid Facebook Advertising. The new policy gives Facebook users a clear distinction between non-promotional content and paid Facebook Advertising. Clever companies will use the new policy as a way to separate direct sales from clever storytelling.
When it comes to organic Facebook Advertising, it’s all about higher quality content. Fans want to see brands tell stories. Both Harley Davidson and Redbull have had success with Facebook Advertising by refocusing their unique and highly appealing content.
If you would like more information regarding organic Facebook Advertising and paid Facebook Advertising, schedule a no obligation consultation with the team of social media experts from Knoxweb today.
