Choosing the best social media sites for your business can be confusing, especially if you attempt to do all of the work yourself, as there are literally hundreds of social media sites that could help your business or organization grow.
Knoxweb, who has been in the Web Development and Web Design business since 1996, explains that social media is much like social life, awkward, confusing, demanding, and if you do it right, rewarding. However, once you have graduated from High School or college, social media doesn’t dominate your life, but thanks to the vast amount of social media sites on the World Wide Web, social media is very important when it comes to promoting your company.
According to Knoxweb, it is important to choose your social media sites wisely so that you can get the best out of your content marketing. Below are a few suggestions that you may want to consider when it comes to choosing the best social media sites for your business or organization.
Facebook may be the right choice for you if you want to reach the most people. Although Facebook isn’t quite as popular as it used to be with the younger crowd, thanks to Instagram and Snapchat, it still has over 70 percent of adults who are online actively using the most popular social media site on the web. Facebook is most frequently used, but also has more users than any of the other social media sites. Although popularity may not be your main criteria, it is still a great medium when it comes to promoting your products and services.
You may want to consider LinkedIn if you are in a business-to-business industry, or if you would like to provide insight into work, make business connections or if you own a business that can help people find work. LinkedIn is attempting to broaden is information base as the majority of users are in a work mode while on LinkedIn. LinkedIn is industry specific and peer networking at its best. Because of the high education and income levels of LinkedIn users, you will have a niche audience that could be worth targeting.
If your business or organization is highly visual with customers and clients expressing themselves through pictures, Pinterest may be right for you. However, it could also work if you collect pictures that inform our users about your products and your services buying decisions. If the majority of your customers and clients are women, you may want to consider Pinterest, as it is very popular with females.
When it comes to social media sites, Twitter could be a good fit if you want to appeal to younger men and women. The younger demographic are information junkies, so if your business or organization is news based, Twitter could be a perfect fit. Just like Facebook, Twitter, is much more effective when you respond and engage.
If Pinterest is a good fit, Knoxweb suggests that you may want to consider Instagram as well. Instagram will give you visual aspects as to what your clients and customers enjoy and what interests them. If you have a certain target market, you may want to sign up for Instagram, as it is popular among specific ethic groups and urbanites.
If you are still confused about social media sites call or click and schedule an appointment with the social media experts from Knoxweb today.