In this week’s blog, Knoxweb continues its social media marketing trends.

Influencers are Vital for Social Media

While continuing to grow on social media, influencers are those social media people who have gathered a community of like-minded people. Much like a tribe, their followers, which can be as many as a million, turn to their liked pages for guidance. Fans trust the people they follow and look up to them for advice on products and services.

When done correctly, an influencer gives your brand a human voice and while it may not be as direct as conventional marketing, it does create unique ways of connecting with your followers.

Selfie Videos for Social Media Marketing

It really is all about the selfie and with selfie videos taking center stage, getting into the thick of things will help your social media marketing. These self-recorded videos draw high interest on Facebook, Instagram, and YouTube. Nearly every social media platform welcomes selfie videos from users.

Because the format allows you to communicate with fans and followers in a deeper way, you are personalizing your brand. Keep your selfie videos short and to the point to attract more likes, comments, and shares.

Be attentive to your marketing on social media as you can easily put off the younger generation. Millennials are very cautious about buying and want an authentic and unique experience before they purchase your products and services. Selfie videos help you become more trustworthy.

Social Media Marketing and Segmenting

Every business has multiple groups. From the younger generation to seniors, your audience is different. By segmenting your fans and followers into groups, you are becoming aware of your users interests.

You can tailor your groups into age, location, likes, and dislikes. This helps your social media marketing become more relevant to each demographic.

When you assume that your audience has the same interests, you are limiting your potential. By adjusting your narrative for each group or segment, you are reaching all of the groups who follow you on social media.

Social Media Marketing and Personalization

These days’ users expect businesses to offer discounts and coupons enticing them to purchase. If you want to sell more products and services, Knoxweb recommends that you target your advertising with a personal touch.

From Facebook to Twitter every social media site has audience filtering when you purchase advertising on social media. Options range from age to Geographic’s. When you personalize your brand, you are refining your audience. It isn’t a coincidence that you’ll be bombarded with mattress ads if you were just shopping for one on Google. It’s called hyper-targeting and it works.

Ask Knoxweb how you can balance your personalized social media marketing without being too salesy and pushy.

Know Your Social Media Platforms

To successfully advertise on social media you need to consider whom you are marketing to. If you follow the Knoxweb blog, you will know that every site has its own demographic.

While Facebook appeals to nearly everyone, except for the younger ones who prefer Snapchat, Pinterest users are predominately female with over 80 percent of them pinning and creating new boards every day. When you target your brand to your audience, you are well on your way to a healthy bottom line at the end of the fiscal year.

Social Media Marketing Trends and More

Want to know more about social media marketing trends? Call or click and talk to a team member from Knoxweb.

Knoxweb has the tools to create a strong social media marketing campaign that will increase your numbers. Call for a no obligation consultation today.