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Mobile Apps are the Way of the Future

Mobile Apps are computer programs that have been designed especially for tablets, cell phones and other mobile devices, and if you have been considering adding Mobile Apps to your website or mobile website design, schedule an appointment with Knoxville Internet.

Knoxville Internet understands that the World Wide Web is constantly changing with new technology popping up on a daily basis. Mobile Apps are becoming more user friendly and can help your business or organization grow.

Tablets and cell phones have changed the way people surf the web, in fact at the end of January 2014, over fifty-five percent of people accessing the internet were doing so on a mobile device. According to Ericsson, a telecommunications vendor, nearly fifty percent are now using their cell phones and tablets to download Facebook, Twitter and other social media networking Mobile Apps. Of that fifty percent, thirty-five percent owned up to using their Facebook Mobile Apps before they even got out of bed.

These days there are hundreds, if not thousands of Mobile Apps that supply users with gaming, entertainment, educational info, and informative tips. Some companies and organizations actually use Mobile Apps to boost their brand.

One of the best ways to incorporate Mobile Apps into your marketing strategy is to set up a no obligation consultation with Knoxville Internet who can help you determine your target market. Without understanding who your audience is, Mobile Apps will not do you much good. Knoxville Internet recommends that you start with something that is valuable and useful to your users, and most importantly, something that is functional. For example, Purina pet food has created an app that lists pet-friendly hotels and restaurants across the United States, while Starbucks has a mobile app that allows consumers to purchase a cup of coffee from their mobile device.

Depending on your business or organization, you may want to consider charging your users for Mobile Apps. Ask Knoxville Internet about incorporating  a free version letting your users decide if your app is worthy of their hard earned cash. If you offer users a premium version of your app, you can offer more content and features.

Knoxville Internet explains that companies are now delivering coupons straight to your tablet or cell phone in order to appeal to you and other consumers. Most folks would never consider carrying or clipping coupons, but if you have Mobile Apps that target customers and clients with weekly or monthly coupons and ways to save money on items, you could increase your profits. Stores like Target, JC Penny, Hobby Lobby, and Kohl’s are now offering mobile coupons to save you time and money.

Shopping coupons that are location based is becoming more popular. Now that people are becoming used to letting others know where they are using a tablet of cell phone, they are more open to Mobile Apps offering coupons and specials that are relevant to their location. In a recent survey from JiWire, over fifty percent of the people who participated in the survey wanted to receive coupons and offers based on their location.

Mobile Apps truly are the way of the future, and if you want to incorporate Mobile Apps into your business marketing strategy, schedule a no obligation consultation with Knoxville Internet who can help you come up with an app that is both useful and relevant.